The document summarizes key points from Geoffrey Moore's book Crossing the Chasm. It describes the technology adoption life cycle and different types of adopters, including innovators, early adopters, early majority, and late majority. It explains the "chasm" between early adopters and early majority, where many high-tech products fail. To cross the chasm, the document recommends assembling an "invasion force" using a "whole product" approach, targeting an attack point, and launching an invasion through distribution channels to reach the mainstream market.

1. Crossing the Chasm Abhishek Nag Applications Engineer Duration : 60 minutes

5. The Technology Adoption Life Cycle (Pre Chasm)

11. How the model fits together

12. A high-tech parable

13. So, what went wrong in the TALC model?

14. Cracks in the model

15. Cracks in the model

16. Cracks in the model

17. The Chasm

19. The D Day Analogy

20. The solution – Normandy!

24. So, it begins!

30. Define the battle Interest Attitude

39. Answers

40. Thank you!