Brand Management Strategies PowerPoint Presentation Slides
•
0 likes•60 views
This deck consists of total of twenty six slides. It has PPT slides highlighting important topics of Brand Management Strategies Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Brand Management Strategies PowerPoint Presentation Slides
Similar to Brand Management Strategies PowerPoint Presentation Slides (20)
More from SlideTeam
More from SlideTeam (20)
Recently uploaded
Recently uploaded (20)
Brand Management Strategies PowerPoint Presentation Slides
- 1. Brand Management Strategies Yo u r C o m p a n y N a m e
- 2. Content 2 Brand Positioning - Introduction Brand Positioning Statement Positioning Strategy Brand Positioning Worksheet Establish Brand Positioning Brand Positioning Chart Brand Positioning Framework Brand Communication Brand Positioning Model Brand Repositioning 01 02 03 04 05 06 07 08 09 10
- 3. Brand Positioning 3 Text Here How the brand makes me look What the product does for me How I would describe the product How the brand makes me feel Brand Personality Text Here Symbols Facts This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention. This slide is 100% editable. Adapt it to your needs & capture your audience’s attention.
- 4. Clear Positioning How you are different from the competitors Key Message Core message which is to be communicated to the consumers Touch Points Things that remind the buyers of why the brand serves them (Logos, online & offline marketing, colors) PositioningStrategy 4 BRAND
- 5. Establish Brand Positioning (Option 1 of 2) 5 Company & Product Target Customers Key Benefits Price Value Proposition Quality conscious consumers of chicken Tenderness 10% premium Better chicken at moderate prices Safety- conscious upscale families Durability & safety 20% premium Safest most durable wagon Convenience- minded pizza lovers Delivery speed & good quality 15% premium Good pizza delivered promptly at your doorstep with moderate prices This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 6. Establish Brand Positioning (Option 2 of 2) 6 Target Customers Quality conscious consumers of chicken Safety- conscious upscale families Convenience- minded pizza lovers Key Benefits Tenderness Durability & safety Delivery speed & good quality Price 10% premium 20% premium 15% premium Value Proposition Better chicken at moderate prices Safest most durable wagon Good pizza delivered promptly at your doorstep with moderate prices Company & Product This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 7. Brand Positioning Framework 7 This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Ideal Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Competitor Positioning This slide is 100% editable. Adapt it to your needs and capture your audience’s attention. Don’t even think about this Risky What You have to offer What Customers Want What Competition has to give
- 8. Brand Positioning Model 8 Why Who How What Purpose Why your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Who you and your people are as a driver of Awareness, Consideration, Preference and Advocacy Values How your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Process What your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Product/Service Where and/or When your organization does what it does as a driver of Awareness, Consideration, Preference and Advocacy Infrastructure Where/When More Emotional and Intangible More Rational and Tangible This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 9. Create a Brand Positioning Statement 9 Target Customer Market Definition Brand Promise Reasons to Believe What is the demographic and attitudinal description of the target group of customers your brand is attempting to attract & appeal What category is your brand competing in and what is the context of the brand The most compelling unique benefit to your target customers that your brand can own in comparison to others What is the most compelling evidence that your brand delivers on its brand promise? This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 10. Brand Positioning Worksheet 10 For Target customers Who Statement of need opportunity Product Product or service Because Statement of benefit Top 5 Brands EST. Sales Points of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message EST. Marketing Budget You Brand Competitor #1 Competitor #2 Competitor #3 Competitor #4 Competitor Analysis Industry Analysis This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 11. Brand Positioning Chart 11 Quality Value Proposition A B C D E A Own Product B Competitor B C Competitor C D Competitor D E Competitor E This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 12. Brand Communication 12 24x7 Affordable Easily Available Moderate Prices Customer Value Variety Quality Authenticity Accessible Personal Service Latest Technology Durability Convenient This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 13. Brand Repositioning (Option 1 of 2) 13 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market TechnologyCelebrity Oriented Symbolism Oriented Niche-Oriented Change of Image OrientedSegment Oriented Value Oriented
- 14. BrandRepositioning (Option2of2) 14 BRAND Celebrity Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Up-market Technology This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Symbolism Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Niche-Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Change of Image Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Value Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Segment Oriented This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
- 15. Brand Management Strategies Icons Slide 15 24x7
- 17. Our Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Vision This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Mission This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Goal 17
- 18. 18 Our Team This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Name Here Designation
- 19. About Us This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Target Audiences This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Values Client This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Preferred by Many 19
- 20. Puzzle 20 Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 04 05 02 01 03
- 21. Magnifying Glass 21 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 22. Post It Notes 22 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 23. Mind Map 23 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 24. Venn 24 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here Text Here Text Here Text Here Text Here Text Here
- 25. Target 25 This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention. Text Here
- 26. ThankYou 26 Address: # Street Number, City, State Email Address: Emailaddress@123gmail.Com Contact Number: 0123456789