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1. Brand
Labelling
Yo u r C o m p a n y N a m e

2. 06
07
08
09
10
2
Content
Brand Positioning Worksheet
Brand Positioning Chart
Brand Communication
Brand Repositioning
Brand Positioning StatementBrand Positioning - Introduction
Positioning Strategy
Brand Positioning Model
Brand Positioning Framework
Establish Brand Positioning
01
02
03
04
05

3. Brand Positioning
3
Brand
Personality
Text
Here
Symbols
Facts
How the Brand
Makes me Look
What the Product
Does for me
How I Would Describe
the Product
How the Brand
Makes me Feel
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You can decide on the
basis of below
mentioned parameters
how you want to position
the brand in the minds of
the target audience

4. Positioning Strategy
4
Touch Points
Things that remind the buyers of why the brand serves them
(Logos, online & offline marketing, colors)
Clear Positioning
How you are different from the competitors
Key Message
Core message which is to be communicated to the consumers
BRAND
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5. Establish Brand Positioning (Option 1 of 2)
Company &
Product
Target
Customers
Key Benefits Price
Value
Proposition
Quality Conscious
Consumers of
Chicken
Tenderness 10% Premium
Better Chicken at
Moderate Prices
Safety- Conscious
Upscale Families
Durability & Safety 20% Premium
Safest Most Durable
Wagon
Convenience- Minded
Pizza Lovers
Delivery Speed &
Good Quality
15% Premium
Good Pizza Delivered
Promptly at your
Doorstep with
Moderate Prices
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Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements

6. Establish Brand Positioning (Option 2 of 2)
6
Target Customers
Quality conscious consumers
of chicken
Safety- conscious
upscale families
Convenience- minded pizza
lovers
Key Benefits Tenderness Durability & safety Delivery speed & good quality
Price 10% premium 20% premium 15% premium
Value Proposition
Better chicken at moderate
prices
Safest most durable wagon
Good pizza delivered
promptly at your doorstep
with moderate prices
Company &
Product
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Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements

7. Brand Positioning Framework
7
What
Customers
Want
What
Competition
has to give
What
You have
to offer
Risky
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Ideal Positioning
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Competitor Positioning
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Don’t even think about this

8. Brand Positioning Model
8
Who How What
Purpose
Why your organization
does what it does as a
driver of Awareness,
Consideration,
Preference and
Advocacy
Values
Who you and your
people are as a driver
of Awareness,
Consideration,
Preference and
Advocacy
Process
How your organization
does what it does as a
driver of Awareness,
Consideration,
Preference and
Advocacy
Product/Service
What your
organization does
what it does as a
driver of Awareness,
Consideration,
Preference and
Advocacy
Infrastructure
Where and/or When
your organization
does what it does as a
driver of Awareness,
Consideration,
Preference and
Advocacy
Why Where/When
More Emotional
and intangible
More Rational
and Tangible
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9. Create a Brand Positioning Statement
9
TargetCustomer
What is the demographic
and attitudinal description
of the target group of
customers your brand is
attempting to attract appeal
What category is your
brand competing in
and what is the
context of the brand
MarketDefinition
G
The most compelling unique
benefit to your target customers
that your brand can own in
comparison to others
BrandPromise
What is the most
compelling evidence that
your brand delivers on its
brand promise?
ReasonstoBelieve
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10. Brand Positioning Worksheet
10
For Target customers
Who Statement of need opportunity
Product Product or service
Because Statement of benefit
Top 5 Brands
EST. Sales Points of
Differentiation
Perceived
Quality
Pricing Value
Proposition
Core Brand
Message
EST. Marketing
Budget
You Brand
Competitor #1
Competitor #2
Competitor #3
Competitor #4
Competitor Analysis
Industry Analysis
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11. Brand Positioning Chart
11
A Own Product
B Competitor B
C Competitor C
D Competitor D
E Competitor E
Move the circles and the
text boxes as per your
company’s product
quality and value
proposition
Quality
Value Proposition
A B
C
DE

12. Affordable
24x7 Easily Available
Moderate Prices
Customer Value
Variety
Quality
Authenticity
Accessible
Personal Service
Latest Technology
Durability
Convenient
Brand Communication
12
Choose the attributes
you want the brand to
communicate to the
target audience
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13. Brand Repositioning (Option 1 of 2)
13
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Segment
Oriented
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Celebrity
Oriented
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Symbolism
Oriented
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Up-market
Technology
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Niche-
Oriented
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Change of Image
Oriented
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Value
Oriented

14. Brand Repositioning (Option 2 of 2)
14
BRAND
Celebrity
Oriented
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Up-market
Technology
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Symbolism
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Niche
-Oriented
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Change of
Image Oriented
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Value
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Segment
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15. Brand Labelling Icons Slide
15
24x7

16. 16
Additional Slides

17. 17
Our Mission
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Vision
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Mission
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Goal

18. Our Team
18
Name
Designation
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Name
Designation
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Name
Designation
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19. 19
About Us
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Target Audiences
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Values Client
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Preferred by Many

20. Mind Map
20
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21. Puzzle
21
04
01
02
03
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22. Target
22
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23. Post It Notes
23
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Here
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Here
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Here

24. Idea or Bulb
24
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25. Venn
25
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03
01
02

26. 26
Thank
You
Address
# Street Number, City, State
Email Address
emailaddress123@gmail.com
Contact Number
0123456789