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1. Product Marketing
Metrics Proposal
Delivered to: Date Submission
Submitted by: User Assigned)

2. Cover Letter for Product Marketing
Metrics Proposal
2
Dear (Client _ name),
Promotion for product or services in todays highly competitive environment is very challenging task for
any old or new business. The dynamic market conditions and number of competitors influence
customer to purchase different products
or services.
As a group of marketing professionals ensuring quality services to different companies from past XXX
years, develop custom made marketing strategies as per company mission, vision and goals. The
results include increase product awareness, enhance return on investment and many other.
As your company have niche products and services, it would be our work with your prestigious
organization for marketing your products to a wide customer base. We are looking forward to discuss
proposal with you in detail.
Awaiting for your response!
Sincerely,
(Assigned user)
(Assigned title)

3. Proposal Outline
3
Problem Statement
Proposed Solution
Marketing Techniques
Marketing Analytics
Project Timeframe
Cost Estimation
01
02
03
04
05
06
Company Overview
Our Team
Client Testimonials
Work Contract
Payment Terms
Sign Off
07
08
09
10
11
12

4. 4
Proposal Outline
Proposed Solution
Marketing Techniques
Problem Statement

5. 5
Problem or Challenges for Product
Marketing Metrics Proposal
o Align business plan with marketing plan to operate niche product in competitive environment
o Online marketing of product and services for small or medium enterprise has become crucial task for promotion of business
o Nowadays customers are persuaded from several elements in terms of promotional messages, online brochures and
graphics for product or services, etc.
Marketing or promotion for your product or service is a troublesome process in
todays highly competitive business environment where competition is fierce in
almost every trade.
Requirement of effective marketing for convincing customers to use particular product or service
because of its suitability over the competitors

6. Proposed Solutions Against Challenges for Product Marketing Metrics Proposal
6
Increase awareness about
product in entire marketplace
Product positioning to increase
its prestige and desirability
Enable long term success of
brand by reviewing results and
specific strategies
Our overall goals include:
As a Marketing firm operating from past many years with relevant professional experience, we can help you identify market trends
to succeed over highly informed customers of today
o Exhaustive identification of target market with the best way to approach different segments
o Develop custom made messages to be posted on social media along with its communication
methods
o Incorporating different forms of marketing messages in terms of text, ideas, etc. is a time consuming process
• Our company produce online forms of advertisements over social media (brochures, flyers, electronic media advertisements, web development, search
engine optimization, etc.)

7. Proposed Channels for Product Marketing Metrics Proposal (1/2)
7
Social Media Email
Webinar Search
Phone/Video Online Advertising
Blogs/Online
Publications
Groups/ Online
Conferences
Online
Offline
Networking
Associations/
Trade shows
Speaking
Print Advertising
Meetings
Cold Calls
Print Publications
Direct Mail

8. Events/
Conferences
Direct
Mail Marketing
Email
Marketing
Search Mobile Advertising
Application
Social Online
Advertising
Traditional
advertising
Website/Content
Development
Marketing Channels
Usage Percentage for Proposed Channels for Product Marketing Metrics Proposal (2/2)
8
18%
17%
14%
13%
12%
12%
7%
7%
3%

9. 9
Proposal Outline
Project Timeframe
Cost Estimation
Marketing Analytics

10. Product Marketing Analytics for Product Marketing Metrics Proposal
10
Post implementation of promotion plan and market launch of products, our company analyze their consumption
behavior through several metrics such as email clicks, customer feedbacks (positive and negative), etc.
o One of the survey reveals that only 48% of the marketers measure products success through different financial and non financial metrics
o Our company lay desired focus on different metrics in order to alter marketing strategy for different products based on their feedback received
Click-through-rate on main
homepage
8% 15% 4 months
Activation rate of trial users 20% 30% 7 months
Add text here Add text here Add text here Add text here
Add text here Add text here Add text here Add text here
Metrics Current Goal Timeline

11. Timeframe Required for Product Marketing Metrics Proposal
11
SEO / SEM
2 months
Event marketing
1 month
Promotional product design
1 month
Out-of-home (OOH) advertising or outdoor advertising
2 months
Online advertisements
1.5 months
Website content
3 months
Conversion rate optimization
XXX months
Email marketing
XXX months
Services Required Timeline
Different activities undertaken for marketing of products will take around weeks to finish from beginning to end and will be reviewed
again after couple to weeks (2-3 weeks) to check the market performance of the same

12. Cost for Product Marketing Metrics Proposal
12
Services Cost
SEO / SEM $XXXX
Event marketing $XXXX
Promotional product design $XXXX
Out-of-home (OOH) advertising or outdoor advertising $XXXX
Online advertisements $XXXX
Website content $XXXX
Conversion rate optimization $XXXX
Email marketing $XXXX
Cost estimation is based on the different services by company for marketing of different products. Following
table shows the proposed budget as per the different services:

13. 13
Proposal Outline
Our Team
Client Testimonials
Company Overview

14. Company Overview for Product Marketing Metrics Proposal (2/2)
14
Year of establishment – 1998
Employee strength – 9,000
Client base – 1,000 start ups and 100 fortune clients in
multiple industries
Revenue - $0.6 Billion for Year ended 30 December 2018
Headquarters – New York, United States
Business Activities
Brand Strategy
Conversion Rate
Optimization
Website Design
Pay-per-click
Management
Public Relation
Search Engine
Optimization
Print
Advertisements
Networking

15. Our Team for Product Marketing Metrics Proposal (1/2)
15
Maria
Roles & Responsibilities and project undertaken
Designer
Add education here
John
Roles & Responsibilities and project undertaken
Copywriter
Add education here

16. Our Team for Product Marketing Metrics Proposal (2/2)
16
Anita Smith
Chief Strategy Officer
Add education here
Mary Smith
Brand Strategist
Add education here
Maria
Digital Marketing Specialist
Add education here
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17. Client Testimonials for Product Marketing Metrics Proposal
17
Add company logo
Company name
CEO Name
Add text here about the company
Add company logo
Company name
CEO Name
Add text here about the company
Add company logo
Company name
CEO Name
Add text here about the company

18. Payment Terms
Sign off
Work Contract
18
Proposal Outline

19. Work Contract for Product Marketing Metrics Proposal
19
Services Rendered
Strategy & Design
Company provide marketing plan and related strategies. You will be provided sufficient
opportunities to review work and provide feedback, in case if you are not satisfied with the work
you will pay for the completed work and can cancel the contract
Mutual Cooperation
We agree to levy our best efforts to complete all the deliverables mentioned above and request you to support us
by sharing the required information on your website
Charges for Services Performed
Projects apart from budget will be considered as out of scope and proper amendment need to be made to continue
work on the same. Extra charges will be levied for the projects that exceeds beyond 45 days
Cancellation of Plans
You have right to modify, reject, cancel or stop any and all plans or work in process plans. However as per the agreement, its confirmed by
you to reimburse all cost and expenses incurred due to change in instruction. We try our best to reduce such cost and expenses

20. 20
Work Contract for Product Marketing
Metrics Proposal Contd…
Confidentiality
Company agree that it will preserve all the proprietary or confidential information of the client
and will not disclose it outside company premises
Termination Clause
Agreement will become effective as on the date mentioned here and can be terminated by party by
giving 60 days notice in writing
General Provisions
Agreement will be governed and construed in accordance with laws of the province/state
Government laws & regulations

21. 21
Payment Terms for Product
Marketing Metrics Proposal
Billing Schedule
o Company will take deposit of 50% of the initial fees at the time of signing contract
o The remaining 50% will be charged on monthly basis based on the number of service hours spent on the project
o Company will provide all necessary purchase order numbers and other internal information necessary for invoice
processing by end of the month
Client Agreement for Payment
o 1st initial invoice upon receipt will act as deposit for every project and every invoice will have 15 payment terms
o In case of delay in payment, 1% per month will be charged on unpaid amount and further company also reserves the
right to stop work until the payment is made

22. Sign off for Product Marketing
Metrics Proposal
22
o Request you to go through the work contract to get clarity on all details. It is necessary for
us to make things transparent from the beginning to build fruitful work relationship
o Once you have gone through the work contract, put your signatures below
o As we receive your acceptance notification, one of our executive will connect with you shortly to discuss way
forward steps
o Please let us know in case of any queries. We would be more than happy to clarify all your doubts and can find best
way to work together
o We will send a separate copy of your signed contract via mail
Assigned user
User title
Signature
o In case you want to connect with us, feel free to call (user _ phone)

23. Contact Us for Product
Marketing Metrics Proposal
23
Address
#Street Number , City , State
Contact Number
0123456789
Email Address
emailaddress123@email.com

24. Icons Slide for Product Marketing Metrics Proposal
24

25. Additional Slides
25

26. About Us for Product Marketing Metrics Proposal
26
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Target Audience
Value Clients
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Preferred By Many
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Vision
Mission
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Goal
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Our Mission Vision Goal for Product Marketing
Metrics Proposal
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28. 3 Steps Roadmap for Product Marketing Metrics Proposal
28
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29. 4 Steps Roadmap for Product Marketing Metrics Proposal
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31. 6 Steps Roadmap for Product Marketing Metrics Proposal
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32. 7 Steps Roadmap for Product Marketing Metrics Proposal
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33. Timeline for Product Marketing Metrics Proposal
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34. 30 60 90 Days Plan for Product Marketing Metrics Proposal
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30Days
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