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1. New Product
Transformation Plans
Tools & Techniques
Yo u r C o m p a n y N a m e
1

2. BCG Matrix
HighLow
Market Share
HighMarketGrowth
Low market share and high
growth. Value to business
uncertain
Question Mark
Low in market share and
growth. Consider renovating or
divesting product
Dog
High in market share and growth.
Likely best-performing product in
portfolio. Nurture sales
Star
High in market share, low
in growth. Use profits to
fund NPD
Cash Cow
2
There are two axes. The horizontal
axis measures market share from low to
high; the vertical axis measures market
growth from low to high. Apply this
criteria to each product you sell in order
to plot them on the chart. Wherever
possible use market and sales data; for
example, you could compare growth in
sales against the growth in the total
market. In the absence of data, use
your best judgment

3. Ansoff Matrix
3
Use the matrix to help you consider
your strategic options and determine
the necessity for new product
development. For example, your
market analysis may conclude that
there is plenty of opportunity for selling
your current range of products to your
current range of customers by
penetrating the market with promotional
strategies, such as multi-buy offers, to
build loyalty
New
NewExisting Products
Markets
Selling existing products to
new customers
Market Development
Selling more of your existing
products to existing customers
Penetration
Selling new product to new
markets
Diversification
Selling new products to existing
customers
Product Development

4. Empathy Map
4
Pain
• Feels
• Frustrations
Gain
• Wants/needs
• Measure of success
What does he/she Think and Feel?
• What really counts
• Major preoccupations
• Worries and aspirations
What does he/she Say and Do?
• Attitude in public
• Appearance
• Behavior toward others
What does he/she See?
• Environment
• Friends
• What the market offers
What does he/she Hear?
• What friends say
• What boss says
• What influencers say
First, brainstorm to come up with all the
possible customer segments to whom
you might want to sell your product.
Choose the customer that you think is
most likely to buy your product. Give
them a name and some demographic
characteristics, such as marital status,
income, children and so on. Then,
using the diagram answer the following
six questions:

5. Kano Map
5
Need Executed Poorly Need Executed Well
Very Satisfied
Very Dissatisfied
The model is divided into three distinct
categories:1. Must be (basic)
attributes. These are taken for granted
attributes that the product must have
and if they are unfulfilled consumers
may be dissatisfied
2. One dimensional (performance)
attributes. These result in customer
satisfaction when fulfilled and
dissatisfaction when not fulfilled. 3.
Attractive (excitement) attributes.
Their absence does not cause
dissatisfaction but their presence can
delight customers

6. New Product Transformation Plans Tools and Techniques Icons Slide
6

7. 7
Additional
Slides

8. 8
It’s time for a…
Time :11:00 to 11:15
Let’s have a
Coffee Break

9. Clustered Column
9
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr
SalesinPercentage(%)
Financial Year 2017
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr
Salesinpercentage(%)
Financial Year 2017
Product 1
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 2
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.

10. Area Chart
10
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
SalesinPercentage(%)
Financial Year 2016
Product 1
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 2
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.

11. About us
11
Target Audiences Preferred by Many Values Client
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12. Quotes
12
It’s not just about
being BETTER. It’s
about being
DIFFERENT. You need
to give people a
reason to choose your
business.
-Tom Abbott

13. Puzzle
13
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14. Comparison
14
VS VS
Brand 01
10%
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Brand 02
75%
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Brand 03
80%
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15. Our Awesome Team
15
Marketing Engineer
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John Smith Anita Carol

16. Venn
16
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17. Our Vision And Mission
17
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Vision Mission

18. Thank you
18
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com