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Go-To-Market Framework

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The Go-To-Market framework is a related set of activities and processes that connect the company’s product strategy to the customer experience. The Go-To-Market framework is cross-functional, spanning product management, product marketing, and sales. It is a strategy and requires operational efficiency.

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Go-To-Market Framework

  1. 1. PRODUCT STRATEGY Vision Positioning Roadmap Buyer/User Personas Stories/Requirements Competitive Analysis Product Portfolio Pricing INBOUND MARKETING Thought Leadership Content Marketing Social Media Social Monitoring SEO Brand CUSTOMER EXPERIENCE Acquisition Retention Support FEEDBACK References Surveys User Groups Social Monitoring Interviews/Visits OUTBOUND MARKETING Events Advertising Campaigns Telemarketing Press Relations Sponsorships GO-TO-MARKET Sales Model Sales Tools Sales Enablement Launch Plan Lead Generation Lead Nurturing Lead Conversion EXTERNAL ANALYSIS Social Technological Economic Political Go-To-Market: a system of related activities and processes that connect a company’s product strategy to the customer experience. Version 1.0

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