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1. Value Drivers & Key
Differentiators
Your Company Name

2. Agenda
Agenda 01 Agenda 02 Agenda 03 Agenda 04
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3. Differentiators Template 1
Evaluation
Process
Value
Co-Creation
Purchase
Process
Set - / Installation Use & Operation
Complementary
Products
Maintenance &
After - Sales
Ending & Value
Transfer
Increasing
Customer
Productivity
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Simplicity for
Customer
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Convenience for
Customer
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Reducing
customer
Customer’s risk
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
Impact on
Customer’s
Image
Text Here Text Here Text Here Text Here Text Here Text Here Text Here
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Market
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Value
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Offerings
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Proof
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Alternatives
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Benefits
DifferentiatorsTemplate 2
4

5. Risk Management
Attributes
Operational
Attributes
Legal/Strategy
Attributes
User
Attributes
Business
Strategy
Management
Attributes
Legal/Regulatory
Attributes
Differentiators
Differentiators Template 3
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6. Differentiators Template 4
Your Pure wining zone, where your
best features meet consumer
needs, make it even bigger.
This is a risky zone where you
need to battle your competitor
fro positional power. Go
emotional.
Avoid the area where your competitor
meets the consumer needs better
than you do. You’ll be cursed.
Who Cares?
Many times, competitors
battle in area the consumer
just doesn't care about.
Have fun wasting your time.
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7. Differentiators Template 5
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Passion
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Strength
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Market Needs
Differentiators
7

8. Differentiators Template 6
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Which market is
the value
proposition being
created?
Value experience
or customer
experience: what
does the market
value most?
Which products
or service are
being offered?
What are the
benefits the
market will derive
from the product
or service?
What alternative
options does the
market have to the
product or
alternatives?
What proof or
evidence is there
to situation your
value proportion?
Review and analysis of the
benefits, costs and value that
an organization can deliver to
its customer, prospective
customers within and outside
the organization.
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9. Differentiators Template 7
What will the
buyer use it for?Needs
What does your products do that others
don’t?What problem does it solve?Risks
Who buys your
product?Market
What does your product solve
the problem and remove risks?Solution
Differentiators
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10. Our Mission
Mission GoalVision
10

11. Bulb or Idea
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01
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02
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12. Financial
45%
Minimum
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67%
Medium
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83%
Maximum
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13. Our Team
CEO
TomTorres
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Editor
Julie Parker
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Manager
Lilly Doe
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Marketing
John Smith
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14. Mind Map
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15. ThankYou
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gamail.com
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