Brand Design PowerPoint Presentation Slides

Brand
Design
Yo u r C o m p a n y N a m e

Agenda
2
Strategic Positioning04.
Business Focus01.
Need for New Product02.
Competitive Landscape03.
Budgeting08.
Brand Development05.
Brand Positioning06.
Brand Communication07.
Value Addition due to Branding09.
Promotional Strategies10.
Brand Performance Tracking11.

Business Focus
3
High Value Low Value
Low Trust
High Trust
Enhanced
Product &
Better Quality
Define the focus of
your business in
this slide
Add Text Here
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needs and capture your audience’s attention.
Add Text Here

4
Brand Product/Service Mention the
product or service
which you want to
offer the target
audience
Decide what product or service you are going to offer
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Product/ Service 2
This slide is 100% editable. Adapt it to your needs and capture your audience’s attention.
Product/ Service 1
Product/ Service 3

5
Need for New Product Some general
needs for new
products have
been listed here,
you can tailor it as
per your need.
Continuous technological development
This slide is 100% editable. Adapt it to your needs and
capture your audience’s attention.
Growth and development
Increasing competition
To meet seasonal fluctuations in demand
Dynamic market conditions
Diversification of risk

Competitive Analysis
6
Strategy: Emphasizing the strengths
• Emphasize strengths
• Highlight benefits for customers
• ….
Strategy: Downgrade/ Devalue
• Evaluate weaknesses as irrelevant
• Devalue importance for customer benefits
• Compensate weaknesses with strengths
• …
Strategy: Downgrade/ Devalue
• Evaluate weaknesses as irrelevant
• Devalue importance for customer benefits
• Compensate weaknesses with strengths
Strategy: Emphasizing Weaknesses
• Overemphasize weakness
• Emphasize a disadvantage of competitors in
the market
• Highlight negative impact on customer benefits
Strengths Weaknesses
Compare your
strengths &
weaknesses with
that of others.
Own Company
Competitors

7
Criteria
Revenue Profit Market Share Main Activity
Number of
Employee
Product
Quality
Your Text Here
Competitor A Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor B Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Competitor C Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here Your Text Here
Comparison-Based on Criteria Compare your
competitors based
on relevant criteria

8
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position 2 1 3 4
Advertising 3 2 4 1
Market share 2 1 3 4
Brand Image 2 4 3 1
Customer Loyalty 1 3 4 2
Product Quality 3 1 4 2
Product Range 4 2 1 3
Distribution 2 3 4 1
Price Competition 3 4 2 1
Geographic Expansion 2 4 1 3
Market Competitiveness (1 of 2)
We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need

9
OWN Competitor 1 Competitor 2 Competitor 3
Key
Success Factors
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 4 0.32 3 0.24 3 0.24
Advertising 0.12 4 0.48 4 0.48 3 0.36
Market Share 0.12 4 0.48 3 0.36 2 0.24
Brand Image 0.10 4 0.40 4 0.40 3 0.30
Customer Loyalty 0.10 3 0.30 3 0.30 2 0.20
Product Quality 0.12 4 0.48 4 0.48 4 0.48
Product Range 0.08 3 0.24 4 0.32 3 0.24
Distribution 0.10 4 0.40 3 0.30 3 0.30
Price Competition 0.08 3 0.24 3 0.24 3 0.24
Geographical Expansion 0.10 4 0.40 3 0.30 2 0.20
Total Score 1.00 3.74 3.42 2.80
Market Competitiveness (2 of 2) We have listed some
of the key factors to
compare your
market competency,
you can alter them
as per the need

Strategic Positioning
10
On the basis of the
competitive analysis
carried out, you can
strategically design a
plan to position
yourself in the market
• Superior Quality
• Moderate Prices
• Customer Value
Differentiation
Write your strategy based on product differentiation
Comprehensive Cost leadership
Write your strategy based on cost leadership analysis
Focus on Priorities
Mention your key focus areas

11
Brand Mission Statement
Mention the Brand
mission in this
slide indicating the
Brand’s purpose
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your audience's attention. This slide is 100% editable. Adapt it
to your needs and capture your audience's attention. This slide
is 100% editable. Adapt it to your needs and capture your
audience's attention. This slide is 100% editable. Adapt it to
your needs and capture your audience's attention.
Our Mission

12
Brand Vision
needs and capture your audience's attention.
Brand Vision is encapsulated with three
main components
Mention the Brand
vision in this slide
indicating the Brand’s
future pathway
Values
The accepted characteristics.
Desired future environment
How the world will be A better place as a consequence of the brand.
Brand purpose
The whole objective of the brand.

Brand Architecture
13
Child Brand
B(i)
Child Brand
B(ii)
Child Brand
B(iii)
Child Brand
B(iv)
Child Brand
A
Child Brand
B
Child Brand
C
MASTERBRAND
Level 3
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and capture your audience's attention.
Level 2
Level 1
Organize the variety of
brands available in your
organization in an
appropriate structure

14
Brand Elements
We have listed down
the relevant elements of
a Brand, you can
customize it basis your
requirements
Name
Mention the name of the Brand which
captures the central theme around it
Packaging
Displays the identity of the brand
Slogan
A short phrase that communicates
information about the Brand
Character
A special type of Brand Symbol; one that take on
human or real-life characteristics
Logo
A short phrase that communicates
information about the Brand
Tone
Musical message written around the Brand
Elements

Brand Strategy Framework
15
01
02
03
04
05
Brand
Strategy
Research
• Brand Audit
• Business Objectives
• Stakeholder Analysis
• Market Analysis
• Brand Strategy Analysis
Strategy
• Refining the focus
• Brand Promise
• Positioning Strategy
• Brand Brief
• Naming
Design
• Logotype + Tagline
• Colour
• Typography
• Rules
• Trial applications
Assets
• Managing the assets
• Changing brand identity
• Launching brand identity
• Communicating brand Identity
Touch Points
• Stationery
• Uniforms
• Digital
• Environments
• Collateral
• Advertising
• Merchandise
• Vehicles
• Signage
It is a framework
indicating all the key
aspects considered
while making a
brand strategy

Brand Execution Roadmap (Layout)
16
This slide gives a
layout of the timeline
of a Brand, you can
alter it as per your
requirements
January 2015
Choose a Brand name,
logo and color
December 2015
Consider the slogan
of the Brand
March 2016
Development & Execution of
Brand positioning strategies
January 2017
Launch of the
Brand in the market
August 2018
Brand Logo refresh
November 2019
Extension of the
existing brand

17
Develop your Name
Logo and Tagline
We have listed the
common steps which
a company generally
follows to create a
logo and tagline
Design a professional logo
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Choose a brand name
Choose a color for the brand
Consider a slogan
Decide on a timeline for logo refresh

Logo Designing Sources
18
Logo designing
sources have been
listed. You can
choose sources
based on company’s
requirement
Online design firm
Local design firm
Friends/relatives
Self employed
Other
22%
43%
12%
20%
3%
Sources for
Designing logo

Brand Identity
19
We have listed down
the key factors which
help in developing the
identity of a Brand.
These factors have
been explained in the
subsequent slides.
Brand Equity

Brand Integrity
20
Prioritized Project
Development
Program Charter
This slide is 100%
editable. Adapt it to your
needs and capture your
Team Assignments
This slide is 100%
Budgeting
This slide is 100%
Policies
This slide is 100%
Programs
This slide is 100%
Form
Brand Integrity Management Program
We have mentioned
the key components of
Brand integrity. You
can use/ alter them
basis your
requirements

21
2012
Formula of the Product
This slide is 100% editable. Adapt it
to your needs and capture your
2015
Product Launch
2017
Extensive Brand Promotion
2013
Product Development
2016
Product Refinement
2019
Extension of the Existing Brand
Brand Evolution
your audience's attention.
We have listed below
the evolution steps of
a brand. You can
refine them bases the
requirements

Brand PersonalityWe have listed the key
attributes of a brand’s
personality, you can
use them as per your
requirements
Sincerity • Down-to-earth
• Honest
• Wholesome
• Cheerful
Excitement • Daring
• Spirited
• Imaginative
• Up-to-date
Competence • Reliable
• Intelligent
• Successful
Sophistication • Upper class
• Charming
Ruggedness • Outdoorsy
• Tough
Brand
Personality
22

23
Brand PromiseThis slide is 100% editable. Adapt it to your needs and capture
This slide focuses on
the core Brand
promises, you can use
them as per your
requirements
Brand Promise
Social Promise
Emotional Promise
Functional Promise
Global Promise

24
Brand Building
Brand
Blueprint
Brand
Promise
Brand
Assessment
Brand
Culturalization
Brand
Advantage
• Internal & External assessment
• Identify points of differentiation
Crafting the
• Brand essence
• Brand story
• Brand Promise
• Creating visual representation of the brand
• Creating brand identities
• Creating a corporate culture around the brand by
aligning the staff with the Brand vision & Essence
• Leverage the Brand
• Create communication strategies
Brand
Building
Process
We have listed the
broad steps involved
in building a brand,
you can enter the
rationale followed
while implementing
the same

Brand Building Tactics
25
We have listed a wide
variety of mediums to build
the brand, you can choose
the relevant platform bases
your requirements
Logo
/Tagline
Website Products Newsletter Publications Direct Mail PowerPoint Adds
Exhibit
Booth
Environment
Stationary
Package
LobbiesIntranet Folder Brochures
Annual
Reports
Video
/DVD
Flyers
E-
marketing
Conference
Material
Rooms
Stores
Posters
E-
newsletters

Brand Packaging
26
Strategy Policies
And Strategic
A firm of may make periodic changes
in product packaging.
Family Packaging
It is a kind of packaging strategy in which packages of
the entire product line closely resemble one another.
Ecological Packaging
It is a kind of packaging strategy in which a formulas such a
packaging strategy as to protect the physical environment
Re-Use Packaging
It is a strategy in which the marketer offers product in
such a packaging which may be reuses for other
purposes after the product has been taken out of the
package or exhausted.
Multiple Packaging
It is a strategy in which a number of
heterogeneous product are placed and
supplied in a single package.
Brand
Packaging
Below are some of the ways
of doing packaging, you can
use any of them to Brand
your product

Brand Distribution
27
Your Text Here
Your Text Here
30%
45%
52%
70%
Your Text Here
This slide is 100% editable.
Adapt it to your needs & capture
Your Text Here
25%
Your Text Here
60%
List down the regions
where your target
audience is based
Your Text Here
This slide is 100%

Brand Extension
28
Brand Extension
Horizontal B.E Vertical B.E
Franchise
extension
Line
extension
Upward
extension
Downward
Extension
Brand
Listed are some of the
methods of Brand extension,
you can opt any of them basis
your requirements

Brand Equity
29
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want to
focus on and develop
your strategies
Brand
Awareness
Perceived
Quality
Brand
Loyalty
Brand
Association
Brand Equity

Brand Value
30
Ideally, Brand equity
comprises of 4 factors;
which are discussed in
next slides. Select the
prime factors you want to
focus on and develop
your strategies
Brand
Awareness
Perceived
Quality
Brand
Loyalty
Brand
Association
Brand Value

Brand Awareness
31
05
04
03
02
01
Unaware of the Brand
audience’s attention.
Dominant
Unaided Awareness
Top of Mind
Aided Awareness
Awareness Pyramid
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder

Brand Quality
32
Perceived
Brand Quality
Reason
to buy
• Customer has not the time or ability to evaluate the quality objectively.
• Perception of quality is the determinant in the buying decision.
Differentiation/
Positioning
• Establishing A Specific Image For A Brand (The,premium,excellent) In
Relation To Competing Brands And Their Quality
Premium
Price
• When The Perceived Quality Is High price May Be/ Must Be Accordingly Higher
• Perceived Quality Enhances Profit Growth(premium Price=quality)
Identify your brand
segment in this brand
awareness pyramid and
prepare short term and
long term strategies to
move up in the ladder

33
We have listed out
5 different
parameters under
brand association.
Prepare your
strategies for each
of the parameter
Associations
Differentiate/Position
Reason - to - Buy
Help Process/Retrieve Information
Create Positive Attitudes/Feelings
Basis for Extensions
Brand Association

Brand Loyalty
34
Input your inferences after
brand tracking to provide a
better perspective on how
loyal is your customer base.How much are loyal
customers worth?
$1.6 Trillion The potential
revenue up for grabs from switching
among consumer brands’
A 5% increase in customer retention
can result in a 40% lift in profit’
80% of a business’ profits come
from 20% of its customers’
77% of customers still they have no
relationship with a brand’
Brand advocates spend 2x as much
regular customers and have 5x
the lifetime value’
The probability of generating an additional
sale from an existing customer is 7x
greater than from a new prospect’

Brand Loyalty
35
05
04
03
02
01
The Loyalty Pyramid
Switchers / Price Sensitive
No Brand Loyalty
This slide is 100% editable. Adapt it to
your needs and capture your
audience’s attention.
Committed
Passively Loyal With switching coasts
Fence Sitters Considers it a friend
and capture your audience’s attention.
Satisfied / Habitual Buyer
no reason to changes
and capture your audience’s attention.
Identify your customers in
the brand loyalty segment
and formulate strategy to
move up the ladder

36
Company & Product Target Customers Key Benefits Price Value Proposition
Quality conscious
consumers of chicken
Tenderness 10% premium
Better chicken at
moderate prices
Safety- conscious
upscale families
Durability & safety 20% premium
Safest most
durable wagon
Convenience- minded
pizza lovers
Delivery speed &
good quality
15% premium
Good pizza delivered
promptly at your doorstep
with moderate prices
Establish Brand Positioning Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per customer
requirements

37
Brand Positioning
How I would describe the product
capture your audience's attention.
What the product does for me
How the brand makes me look
needs & capture your audience’s attention.
How the brand makes me feel
You can decide on the basis
of below mentioned
parameters how you want to
position the brand in the
minds of the target audience
Brand
Personality
Symbols
Facts
Text Here
ESSENCE

Brand Position
38
Quality
Value Proposition
A
B
C
D
E
Own Product
Competitor B
Competitor C
Competitor D
Competitor E
Move the circles and the text
boxes as per your
company’s product quality
and value proposition

39
Brand Repositioning
Symbolism oriented
Up-market technology
Value oriented
Segment oriented
Celebrity oriented
Niche-oriented
Change of image oriented
You can reposition the
Brand in the market on the
basis of any of the ways
mentioned in this slide

Brand Communication
40
Choose the attributes you
want the brand to
communicate to the
target audience
Easily Available Moderate
Prices
VarietyAffordable Personal Service Convenient
QualityLatest
Technology
AuthenticityCustomer
Value
AccessibleDurability

Brand Budgeting
41
Task Low-End Fee High-End Fee
Name Development $10,000 $75,000
Brand Mark (logo) creation $3,500 $150,000
Core Brand Presentations
(website and brand marketing materials )
$10,000 $250,000+
Advertising $10,000 Millions Annually
SEO (website search-engine optimization) $1,000 Monthly Thousands Monthly
Social Media Your Time Hundreds of Thousands Annually
Signage, Vehicles, Packaging $20,000 $250,000+ Annually
We have listed various
ways which needs to be
kept in mind while
budgeting. We have
categorised Budgeting in
two parts: Low end and
High End. You can
choose based on
company’s requirement

42
$2.5 - $3
Cost 1 (Example - Raw Product)
$0.5 - $0.80
Cost 2 (Example – Printing cost)
$1 - $2
Cost 3 (Example – Factory Cost)
$25- $35
Benefits of Branding
Value Addition due to Branding
Slide indicates the
price/profit a company can
make as a result of
branding. You can add your
data values to calculate
your profit from Branding
$30 - $40
Sold to You
$3 - $5
Total Cost per product

Promotion - Internal
43
Internal television
Your Text here
Teleconferences
Your Text here
Direct Emails
Your Text here
Booklets, pamphlets, brochures
Your Text here
Custom Branded Apparel
Your Text here
Coupons
Your Text here
Telephone hotlines or news lines
Your Text here
Displays and exhibits
Your Text here
Bulletin boards
Your Text here
Free Samples
Your Text herePromotion
Internal
Various ways of
Internal promotion
have been listed. You
can choose the
suitable ways as per
your requirements

Promotion - External
44
Advertising
• PPC
• Retargeting
• Social Media
• Paid Influencers
• Affiliates
Sharing
• Mentions
• Reviews
• Posts
• Shares
Web Properties
• Site
• Blog
• Email
• Social Channels
• Mobile site
SEO & Content drive Earned Media (sharing) and traffic
Various ways of
External promotion
have been listed. You
can choose the
suitable ways as per
your requirements
Owned
Media
Paid
Media
Earned
Media

50
100
0
20%
Brand Performance Dashboard
45
Medium
100
0
90%
Customer Recognition
Based on the survey results, you can
rate the extent to which brand is
recognized by the customers
Enhanced sales
Mention the amount of change in
sales due to the impact of branding
Competitive Edge
How well you have been able to
gain edge over competitors
through Branding
Monitor the Brand
performance on the
basis of below
mentioned parameters,
you can alter them as
per your requirements
50
100
0
50%

46
Brand Tracking - Product Awareness
Brand Awareness
Which mobile brands have you heard of?
Ad Awareness
Which mobile brands have you noticed in any advertisement recently?
Preference
Which mobile brand do you prefer? What other brands are interesting?
Latest Purchase
What mobile brand do you own?
Brand performance is
monitored through
means of
questionnaire and the
inferences are listed
down in this slide to
track the awareness,
experience and usage
of the brand
Brand Tracking - Product Awareness

47
Brands purchased
Which mobile phone brand did u purchased recently?
Purchase frequency & amount
What is the purchasing frequency and the amount spend on the brand purchased?
Total spending
What is the total spending by the consumer on the product?
Future purchase intent
If hasn’t purchased, then what’s the buying intent of consumer?
Brand change likelihood
What’s the likelihood of changing brand preference by the
consumer?
Customer satisfaction & loyalty
How satisfied is the customer and how much is he loyal to the brand?
Brand Tracking – Brand Experience & Usage
monitored through
means of
of the brand

48
Brand Tracking Infographics
3
Google has an average of three reviews per location
4
Yelp! Has an average of four reviews per location
41%
of consumers read four to
seven reviews before they are
comfortable making a purchase
46%
of locations have had no new
reviews in 17 months
65%
of consumers read between
2-10 reviews
74%
of consumers look to online
review sites for information during
the buying process
82%
of consumers consider
user generated reviews
extremely valuable or valuable
72%
of consumers trust online
reviews as much as personal
recommendations
20%
of online reviews have been
pointed out as fake
Enter the survey/brand
tracking results in this
infographic slide to create
an everlasting impact on
the audience

49
• This is the brand the consumer outs in
first position. Often, this means that this is
the most likely candidate fro a later
purchase, which makes this position the
most wanted for all brands.
Top of Mind (TOM)
• Your Text Here
• Your Text Here
• The rest of the brands mentioned in
the list have a lower chance of being
bought in the end. A brand that is not
included here virtually does not exist
in the mind of the consumer.
In Mind (IM)
• Your Text Here
• Your Text Here
Brand Tracking – Top of Mind & In Mind brand
monitored through
means of
of the brand

52
This is a representative image, and should be replaced
by your own image. Just right click and replace image
Coffee Time
10 Minutes Break

Graphs and Charts
53
4.2
2.5
4.8
3.2
5.4
4.4
5.8
2.8
0
1
2
3
4
5
6
7
2017 2018 2019 2020
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 01
Product 02

Stacked Line with Markers
54
3628.4
3573.9
3484.0
3532.1
3740.3
3881.7
3528.4
3873.9
3584.0
3732.1
3640.3
3981.7
3400
3500
3600
3700
3800
3900
4000
4100
2015 2016 2017 2018 2019 2020
InMillions
Product 01
Product 02

Clustered Bar Chart
55
10
30
25
40
75
55
60
65
70
85
0 10 20 30 40 50 60 70 80 90 100
2016
2017
2018
2019
2020
Years
Product 01
Product 02

Area Chart
56
25%
35%
40%
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 01
Product 03
changes automatically based on data. Just left
click on it and select “Edit Data”.
Product 02

57
- Scott Cook
A brand is no longer what
we tell the consumer it is --
it is what consumers tell
each other it is.
Quotes

About Us
Target Audiences
This slide is 100% editable. Adapt it to your needs and capture your
Preferred by Many
Value Clients
58

59
Name Here
Designation
Name Here
Designation
Name Here
Designation
Our Team

60
Text Here
Text Here
Text Here
Our Goal

61
Our Mission
Mission
Value
Vision

Our Vision
Mission
Value
Vision
62

Our Target
63
01 This slide is 100% editable. Adapt it to your

64
Financial
$345 Million
$225Million
$459 Million
$554 Million

Location
65
55%
North America
35%
South America
Population
Male
55%
Male
35%

Timeline
66
2019
2017
2020
2018

Comparison
67
2019
54%
Profit
2020
75%
Profit
vs

Dashboard
68
0 100
20
10
30
40
80
90
70
60
50
Text Here
0 100
20
10
30
40
80
90
70
60
50
Text Here
0 100
20
10
30
40
80
90
70
60
50
Text Here

Venn
69
040301 02

Puzzle
70
Text Here
Text Here
Text Here
Text Here
01
04
03

Post It Notes
71
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Here
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editable. Adapt it to
your needs and
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Here
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your needs
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Here
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your needs
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your needs
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Here
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your needs

72
Thank You
for Watching!
Email Address
emailaddress123@gmail.com
Contact Number
0123456789
Address
# street number, city, state

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