It’s rare that people will stumble upon your content by accident. It needs a good promotion plan that combines paid, owned, and earned. So maybe you’ll buy a Facebook ad, include it in a blog post on your website, and earn coverage in the newspaper. But as social media evolves, the definitions of paid, earned, and owned media have started to blur together. Now it’s a matter of integrating all three for maximum exposure of your content.
You’ll want to join our panel of experts to learn:
-How social blurs the lines of paid, owned, and earned media.
-How paid, owned, and earned work together.
-The increasing importance of earned media.
-Measuring the value of media.