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Enterprise gamification
- 1. “The new buzzword in the business world is Gamification” - Kathryn Perry Oracle Director of Communications on Jan 24/2013 https://blogs.oracle.com/applications/entry/adding_gamification_into_the_oracle
- 3. 3 Knowledge Levels Through the Day ? 1 Engagement Crises 2 Why Gamification Designing employee engagement 3 How is it used?
- 4. Introduction Hewlett Packard (HP) were able to achieve over $1 billion of revenue growth after investing in a new online portal that takes a gaming and rewards approach to selling. http://www.callcentre.co.uk/how-hpintel-made-1-billion-through-gamification/
- 5. 5 Level 15 1 Engagement Crises
- 6. 6 The use of game elements and game design thinking in non-game contexts to: Engage people Feedback Change behavior Motivate action Promote learning Solve problems User retention And yet more .. 6 What Is Gamification?
- 7. 7 About Ahmed Hossam Gamification Consultant & Gamfed (International Gamification Confederation) Ambassador in Egypt. http://gamfed.com/who-we-are/ Earned the Gamification world Certification during the Gamification World Congress (GWC15) in Barcelona, Spain. Certified Expert Gamification Designer from Engagement Alliance. Ahmed is the 1st in the Middle East to be Certified Gamification 7
- 8. 8 About Ahmed Hossam 8 In January 2017, ranked 17th in the Global Gamification Guru Power 100. https://www.rise.global/gurus/r/2470935
- 10. 10 Level 210 1 Engagement Crises ? 2 Why Gamification
- 13. 13 The engagement crisis 13 http://research.microsoft.com/en-us/um/people/sdumais/sigir2010- dwelltimemodel.pdf Microsoft Research proof of the 10 seconds to leave a website
- 17. 17 The engagement crisis 17 Is There any industry who survived the engagement crises?!
- 18. 18 The Power of Games 18 Games!
- 19. 19 Why Gamification? 19 Gamification Serious Process Games Using Game Elements to Engage people in your process Game Elements
- 21. 21 Why Gamification? 21 Did you notice the game elements?
- 22. 22 The True Meaning of fun 22 Jon Radoff 42 things that are fun
- 25. 25 25 The global market for gamification is expected to reach $5.5 billion in 2018 http://techinfographics.com/gamification-stats-and-facts-for-2015/ Gamification growth to reach $10.02 billion by 2020 http://www.researchandmarkets.com/research/z5v5zf/gamification In a 2015 survey, 87% of retailers said they plan to use gamification to engage customers within the next 5 years https://bostonretailpartners.com/2015-crm-survey-report/
- 27. 27 Level 327 1 Engagement Crises ? 2 Why Gamification 3 How is it used?
- 28. 28 The Power of Gamification 28 How Microsoft uses Gamification?
- 29. 29 The Power of Gamification Windows 7 Language Quality Game 29
- 30. 30 30 The Power of Gamification Windows 7 Language Quality Game
- 31. 31 The Power of Gamification 31 Microsoft Dynamics 365 – Gamification is LIVE!
- 32. 32 Microsoft Dynamics 365 - Gamification 32
- 33. 33 The Power of Gamification 33 How Social Media uses Gamification?
- 34. 34 The Power of Gamification 34
- 35. 35 The Power of Gamification 35
- 36. 36 The Power of Gamification 36
- 38. 38 Level 438 ? 1 Engagement Crises 2 Why Gamification Designing employee engagement 3 How is it used?
- 40. 40 Gamification Examples Recognition Gamification in HP 40
- 41. 41 Gamification Examples Recognition Gamification in HP 41
- 45. 45 My Dashboard
- 46. 46 Ongoing campaigns: •Opportunity Life Cycle: –Documentation & Stage completion •Knowledge sharing (Insights): –User Ideas –User participation (Voting on Ideas, Post/ Comment/ Like to a Board, Join Community) –User Advancement - Mention, Hashtag •Learning Tracking: –Training completed –Certifications –Training / mentoring given • Detailed instructions on the task, the target and the rewarded points • Completion of activity grants FF miles • Complete activity to unlock the next activity and level up
- 47. 47 The Lego Challenge Gamification Examples Narrative Design
- 48. 48 Gamification Psychology Gamification uses 75% psychology and 25% Technology 48
- 51. 51 Gamification Development Cloud Big Data Rich Game-like UX Desktop Apps Mobile Apps Web Apps Widgets Rules Engine Rules Repository
- 53. 53 Summary53 ? 1 Engagement Crises 2 Why Gamification Designing employee engagement 3 How is it used?
- 54. 54 54 • https://linkedin.com/in/ahmedhossam88 LinkedIn • @ahmed_hossam88 Twitter • https://www.facebook.com/ahossam88 Facebook • https://www.facebook.com/groups/GamificationEgypt/ Facebook Group
Editor's Notes
- Nielsen - a leading global information and measurement company, provides insights & data about what people watch, listen to & buy. – 80% of the population use second or third screen while watching something like TV (( Distraction from the distraction ))
- 20% of the population checks the smart phone each 10 min of the day ( 100 checks )
- Teenagers want to drive less than the previous generations ( No FB or twitter or Instagram while driving )…instead of FB, we don’t drive a car instead.