The video recording of this presentation from WordCamp Sydney can be found here: https://www.youtube.com/watch?v=sA7trQc93MY Learn how to get more conversions on your website - without needing more traffic. Marketing funnels are used by big companies and websites all over the world to increase leads and sales, but their funnels can seem very complex and costly to implement. Using the simple funnel strategy that you'll learn in this presentation, you'll see how even small companies and individuals benefit from using a funnel on their website, how it is not complex as it may seem and the tools that can be leveraged to build funnels on your website.

1. MARKETING FUNNELS
With WordPress
By Simon Kelly
@Simon_L_Kelly
renegade-empire.com | thefunnelshop.com

2. THE PLAN
Why Funnels?
Funnel Examples
3-Page Funnel
Funnel Demo
Funnel Worksheet
Lead Magnet Template
Q & A

3. WHY FUNNELS?

5. FUNNEL FRAMEWORK
1. Attract
2. Capture
3. Convert
4. Nurture

6. FUNNELS IRL
Start with the end in mind

7. KISSMETRICS
Analytics tool to understand
customer behavior and drive
growth

9. ROCKSTAR
EMPIRES
Course to create your
own course

12. WEB AGENCY
Example

13. HEALTH FOOD SHOP
Example

14. MAGAZINE SUBSCRIPTION
Example

15. 3-STEP FUNNEL
LANDING
PAGE
(OPT-IN)
THANK YOU
PAGE
DELIVERY
PAGE
THANK YOU
EMAIL

16. DEMO
Let’s dive into a funnel

21. LIVE FUNNEL

26. Source: https://blog.bufferapp.com/people-dont-buy-products-they-buy-better-versions-of-themselves
PEOPLE BUY OUTCOMES

27. TEMPLATES & TOOLS

28. Download: bit.ly/lmtemplate
LEAD MAGNET TEMPLATE

29. X WAYS TO
[ACHIEVE RESULT]
WITHOUT
[CAUSING HEADACHE]

30. FUNNEL WORKSHEET
Build your funnel step by step

31. Download: bit.ly/funnelworksheet
FUNNEL WORKSHEET
Define audience
Define offers
Landing page
Thank you page
Delivery page
Email nurture

32. TOOLS
Landing pages
Beaver Builder
Divi
ThriveThemes
Opt-ins
Gravity Forms
Optinmonster
Sumome
Icregram
Bloom
Email
ActiveCampaign
Mailchimp

33. QUESTIONS?
RESOURCES
bit.ly/funnelworksheet
bit.ly/lmtemplate
bit.ly/lmchecklist
(and THANKS!)
renegade-empire.com | thefunnelshop.com
@Simon_L_Kelly