how to make webinars
your number one
acquisition channel
@ryan_engley #ubmeetup
@ryan_engley #ubmeetup
a quick story
( and some lessons learned )
@ryan_engley #ubmeetup
30% 70%
customers new to
unbounce
customer
success
marketing
three reasons this works
@ryan_engley #ubmeetup
for every campaign,

a targeted landing page
message match 

improves conversion
a focused call to action

boosts conversion rates
dedicated pages let
you easily optimize
dedicated pages let
you easily optimize
@ryan_engley #ubmeetup
9 steps to a webinar
marketing machine
9 steps to a webinar
marketing machine
step 1
!
choose a topic
and your
presenter
step 2
!
build your
registration
landing page
step 3
!
connect your
page to
mailchimp and
gotowebinar
step 4
!
set up your
post-conversion

conversion
step 5
!
send your
email invites
and push
through your
social
channels
step 6
!
host your
webinar
(and demo!)
step 7
!
convert your 

registration
page into a 

“get your
recording
page”
step 8
!
link to the
recording
from your
landing page
step 9
!
continue
gathering
leads
evermore
How To Make Webinars Your Number 1 Acquisition Channel
How To Make Webinars Your Number 1 Acquisition Channel
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How To Make Webinars Your Number 1 Acquisition Channel

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How To Make Webinars Your Number 1 Acquisition Channel

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How To Make Webinars Your Number 1 Acquisition Channel

  1. 1. how to make webinars your number one acquisition channel @ryan_engley #ubmeetup
  2. 2. @ryan_engley #ubmeetup a quick story ( and some lessons learned )
  3. 3. @ryan_engley #ubmeetup
  4. 4. 30% 70% customers new to unbounce
  5. 5. customer success marketing
  6. 6. three reasons this works @ryan_engley #ubmeetup
  7. 7. for every campaign,
 a targeted landing page
  8. 8. message match 
 improves conversion
  9. 9. a focused call to action
 boosts conversion rates
  10. 10. dedicated pages let you easily optimize
  11. 11. dedicated pages let you easily optimize
  12. 12. @ryan_engley #ubmeetup 9 steps to a webinar marketing machine
  13. 13. 9 steps to a webinar marketing machine
  14. 14. step 1 ! choose a topic and your presenter
  15. 15. step 2 ! build your registration landing page
  16. 16. step 3 ! connect your page to mailchimp and gotowebinar
  17. 17. step 4 ! set up your post-conversion
 conversion
  18. 18. step 5 ! send your email invites and push through your social channels
  19. 19. step 6 ! host your webinar (and demo!)
  20. 20. step 7 ! convert your 
 registration page into a 
 “get your recording page”
  21. 21. step 8 ! link to the recording from your landing page
  22. 22. step 9 ! continue gathering leads evermore

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