LEVERAGE FREE AND CHEAPTOOLS FOR YOUR BUSINESSLachlanMacPherson http://www.sennza.com.au/ | Twitter: @sennza
RUNNING A BUSINESSØ What are the “time sucks” in running a business?Ø Finance / AccountingØ SalesØ MarketingBut, All very essential
XEROØ Home grown in New ZealandØ Automate your accountingØ Bank feed connected to your accountØ Automatic reconcilingØ Set up recurring invoicesØ Automated late payment remindersØ $50/monthØ Compare this to a bookkeeper’s costØ In the cloudTake the pain out of accountinghttp://www.xero.com/
MAILCHIMPØ Add customers to mailing list while you sleepØ Schedule emails into the futureØ Drip feed emails over timeØ Measure your success:Ø See email open ratesØ Bounce backsØ Click through rates http://www.mailchimp.com/Ø Track sales Ø FREE up to 2000 emailsIn a nutshell -> Find out what works for you!
WHAT IS A BLOG?Ø Time sensitive newsØ Dead Simple publishingØ Easy for people to follow and subscribeØ Easy to start a conversation with commentingØ It’s a timeline for your business.Who has heard of WordPress?
WHAT IS WORDPRESS?Ø WordPress is an open source content management systemØ WordPress powers 16.5% of the top 1 million websites on the webØ 54.1% of the top 1 million sites that use a CMS are powered by WordPressØ 22 out of 100 new domains purchased in the useWordPressWordPress is to the web as MS Word is to DesktopPublishinghttp://w3techs.com/technologies/history_overview/content_management/all
DO YOU LOVE YOUR WEBSITE?Ø Content hasn’t been updated in years?Ø Maybe you don’t even have a websiteØ If you do, you pay way to much to have it updatedØ Do you even know how successful your website it?Ø How do you measure this success?What do you hate most about your website?
WORDPRESSØ Open Source Ø CMS / Publishing PlatformØ Schedule Blog / News postsØ RSS FeedsØ Visitor Participation, through commentsØ Scheduling of postsØ Auto post to Social Media (Facebook, Linkedin, Twitter)WordPress is open source and free to usehttp://www.wordpress.org and http://www.wordpress.com/
BARE MINIMUM Ø Domain Name Ø Hosting Ø Theme Blue Host 1 Click WordPress install http://wordpress.tv/2009/02/09/one-click-self-installation- of-wordpress-with-blue-host/ WordPress is open source and free to usehttp://www.bluehost.com/
WHAT IS A PLUGIN? Ø WordPress has over 13,000 free plugins! Ø Many, Many paid solutions available. Ø Plugins are like apps for you website. Ø Forms, Polls – Gravity Forms $39 Ø Automated Backup – Backup Buddy $39 Ø Shopping Cart – WooCommerce $0 Ø WP Super Cache - $0 WordPress is open source and free to usehttp://www.gravityforms.com/, http://www.ithemes.com/plugins/,http://www.woothemes.com/woocommerce/
WRAP UP Ø Automate you Accounting (as much as possible) Ø Automate your marketing. Get their email and start a conversation. WordPress is open source and free to usehttp://www.gravityforms.com/, http://www.ithemes.com/plugins/,http://www.woothemes.com/woocommerce/