Leverage Free and Cheap Tools For Your Business

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Leverage Free and Cheap Tools For Your Business

  1. 1. LEVERAGE FREE AND CHEAPTOOLS FOR YOUR BUSINESSLachlanMacPherson http://www.sennza.com.au/ | Twitter: @sennza
  2. 2. RUNNING A BUSINESSØ  What are the “time sucks” in running a business?Ø  Finance / AccountingØ  SalesØ MarketingBut, All very essential
  3. 3. XEROØ Home grown in New ZealandØ Automate your accountingØ Bank feed connected to your accountØ Automatic reconcilingØ Set up recurring invoicesØ  Automated late payment remindersØ $50/monthØ  Compare this to a bookkeeper’s costØ  In the cloudTake the pain out of accountinghttp://www.xero.com/
  4. 4. MAILCHIMPØ Add customers to mailing list while you sleepØ Schedule emails into the futureØ Drip feed emails over timeØ Measure your success:Ø See email open ratesØ Bounce backsØ Click through rates http://www.mailchimp.com/Ø  Track sales Ø  FREE up to 2000 emailsIn a nutshell -> Find out what works for you!
  5. 5. WHAT IS A BLOG?Ø Time sensitive newsØ  Dead Simple publishingØ  Easy for people to follow and subscribeØ  Easy to start a conversation with commentingØ  It’s a timeline for your business.Who has heard of WordPress?
  6. 6. WHAT IS WORDPRESS?Ø  WordPress is an open source content management systemØ  WordPress powers 16.5% of the top 1 million websites on the webØ  54.1% of the top 1 million sites that use a CMS are powered by WordPressØ  22 out of 100 new domains purchased in the useWordPressWordPress is to the web as MS Word is to DesktopPublishinghttp://w3techs.com/technologies/history_overview/content_management/all
  7. 7. DO YOU LOVE YOUR WEBSITE?Ø  Content hasn’t been updated in years?Ø  Maybe you don’t even have a websiteØ  If you do, you pay way to much to have it updatedØ  Do you even know how successful your website it?Ø  How do you measure this success?What do you hate most about your website?
  8. 8. WORDPRESSØ Open Source Ø CMS / Publishing PlatformØ Schedule Blog / News postsØ  RSS FeedsØ Visitor Participation, through commentsØ  Scheduling of postsØ Auto post to Social Media (Facebook, Linkedin, Twitter)WordPress is open source and free to usehttp://www.wordpress.org and http://www.wordpress.com/
  9. 9. BARE MINIMUM Ø Domain Name Ø Hosting Ø Theme Blue Host 1 Click WordPress install http://wordpress.tv/2009/02/09/one-click-self-installation- of-wordpress-with-blue-host/ WordPress is open source and free to usehttp://www.bluehost.com/
  10. 10. WHAT IS A PLUGIN? Ø WordPress has over 13,000 free plugins! Ø  Many, Many paid solutions available. Ø Plugins are like apps for you website. Ø  Forms, Polls – Gravity Forms $39 Ø  Automated Backup – Backup Buddy $39 Ø  Shopping Cart – WooCommerce $0 Ø  WP Super Cache - $0 WordPress is open source and free to usehttp://www.gravityforms.com/, http://www.ithemes.com/plugins/,http://www.woothemes.com/woocommerce/
  11. 11. WRAP UP Ø Automate you Accounting (as much as possible) Ø  Automate your marketing. Get their email and start a conversation. WordPress is open source and free to usehttp://www.gravityforms.com/, http://www.ithemes.com/plugins/,http://www.woothemes.com/woocommerce/

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