Simba's Five Forces: How 5 Powerful Forces Could CRASH Your Success in Digital Marketing by Simba Mudonzvo, of ZimeX Digital of Zimexmall.com. Simba's Five Forces is a digital marketing (content marketing) method for analysing factors that affect getting attention on the internet. Simba's Five Forces is a great model to help you evaluate the different factors that will impact your digital marketing strategy and ultimately success. The Attention your content will get depends on five basic forces: Existing Competition, Power of Internet Users, Power of Content Creators/Platforms, Threat of New Content, and Threat of Substitute Content

1. SIMBA'S
FIVE
FORCES
5 Powerful Forces That Could
Crash Your Success In Digital
Marketing!
On the internet, your face direct and indirect
competition for attention. The more
competition, the less attention your content
gets.
Example: Zimbabwe has direct competition
from South Africa, Kenya, for Travellers. In-
direct competition includes Travel Bloggers,
Vloggers, Websites, that create content to
attract travellers!
EXISTING COMPETITION
Internet users are spoilt for choice when it
comes to content - there is too much of it!
Internet users can make one piece of content
go viral while crash another piece of content to
oblivion!
Example: Wall Street Bets on Reddit
POWER OF INTERNET
USERS
The fewer expert or creative content creators, the
more organisations have to pay and depend on
them for content. While, content platforms use
algorithms to determine which content gets
attention.
Example: Facebook changed its algorithm and
overnight some publishers (e.g. Little Things) went
out of business. After each Google algorithm
update, some websites lose traffic!
POWER OF CONTENT
CREATORS/PLATFORMS
An organisation's content marketing efforts are
affected by new content targeting topics/niches that
matter to its customers. There are no strong barriers
to creating new content, one only needs a cell phone +
mobile internet data and they can start creating new
content immediately.
Example: Before Bitcoin became popular, there were
few articles/videos about Bitcoin, but now, there are
millions of articles/videos/memes/podcasts about
Bitcoin
THREAT OF NEW CONTENT
By Simba Mudonzvo, ZimeX Digital | Zimexmall.com |
Substitute content is content in an alternative format
that gets more attention than yours. Content formats
could be memes, lists, gifs, short/long videos, podcasts
etc and they can get more attention than your 10,000
word article!
Example: Women in Chewbacca Masks video got more
views than Chewbacca articles, images, product pages.
N.W.A film got popular because of customisable memes
'Straight Outta Compton" vs NWA promotional trailers.
THREAT OF SUBSTITUTE
CONTENT