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SIMBA'S
FIVE
FORCES
5 Powerful Forces That Could
Crash Your Success In Digital
Marketing!
On the internet, your face direct and indirect
competition for attention. The more
competition, the less attention your content
gets.
Example: Zimbabwe has direct competition
from South Africa, Kenya, for Travellers. In-
direct competition includes Travel Bloggers,
Vloggers, Websites, that create content to
attract travellers!
EXISTING COMPETITION
Internet users are spoilt for choice when it
comes to content - there is too much of it!
Internet users can make one piece of content
go viral while crash another piece of content to
oblivion!
Example: Wall Street Bets on Reddit
POWER OF INTERNET
USERS
The fewer expert or creative content creators, the
more organisations have to pay and depend on
them for content. While, content platforms use
algorithms to determine which content gets
attention.
Example: Facebook changed its algorithm and
overnight some publishers (e.g. Little Things) went
out of business. After each Google algorithm
update, some websites lose traffic!
POWER OF CONTENT
CREATORS/PLATFORMS
An organisation's content marketing efforts are
affected by new content targeting topics/niches that
matter to its customers. There are no strong barriers
to creating new content, one only needs a cell phone +
mobile internet data and they can start creating new
content immediately.
Example: Before Bitcoin became popular, there were
few articles/videos about Bitcoin, but now, there are
millions of articles/videos/memes/podcasts about
Bitcoin
THREAT OF NEW CONTENT
By Simba Mudonzvo, ZimeX Digital | Zimexmall.com |
Substitute content is content in an alternative format
that gets more attention than yours. Content formats
could be memes, lists, gifs, short/long videos, podcasts
etc and they can get more attention than your 10,000
word article!
Example: Women in Chewbacca Masks video got more
views than Chewbacca articles, images, product pages.
N.W.A film got popular because of customisable memes
'Straight Outta Compton" vs NWA promotional trailers.
THREAT OF SUBSTITUTE
CONTENT

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Simba's Five Forces: How 5 Powerful Forces Could Crash Your Success in Digital Marketing

  • 1. SIMBA'S FIVE FORCES 5 Powerful Forces That Could Crash Your Success In Digital Marketing! On the internet, your face direct and indirect competition for attention. The more competition, the less attention your content gets. Example: Zimbabwe has direct competition from South Africa, Kenya, for Travellers. In- direct competition includes Travel Bloggers, Vloggers, Websites, that create content to attract travellers! EXISTING COMPETITION Internet users are spoilt for choice when it comes to content - there is too much of it! Internet users can make one piece of content go viral while crash another piece of content to oblivion! Example: Wall Street Bets on Reddit POWER OF INTERNET USERS The fewer expert or creative content creators, the more organisations have to pay and depend on them for content. While, content platforms use algorithms to determine which content gets attention. Example: Facebook changed its algorithm and overnight some publishers (e.g. Little Things) went out of business. After each Google algorithm update, some websites lose traffic! POWER OF CONTENT CREATORS/PLATFORMS An organisation's content marketing efforts are affected by new content targeting topics/niches that matter to its customers. There are no strong barriers to creating new content, one only needs a cell phone + mobile internet data and they can start creating new content immediately. Example: Before Bitcoin became popular, there were few articles/videos about Bitcoin, but now, there are millions of articles/videos/memes/podcasts about Bitcoin THREAT OF NEW CONTENT By Simba Mudonzvo, ZimeX Digital | Zimexmall.com | Substitute content is content in an alternative format that gets more attention than yours. Content formats could be memes, lists, gifs, short/long videos, podcasts etc and they can get more attention than your 10,000 word article! Example: Women in Chewbacca Masks video got more views than Chewbacca articles, images, product pages. N.W.A film got popular because of customisable memes 'Straight Outta Compton" vs NWA promotional trailers. THREAT OF SUBSTITUTE CONTENT