Successfully reported this slideshow.

Nonprofit Fundraising Goes Mobile


Published on

180% more funds are raised for nonprofits with mobile versus traditional methods, according to NTEN (Nonprofit Technology Network). Learn more about how mobile wallets, QR Codes, text-to-give and other technology tools can help you raise more funds, faster and yes, even more securely. This presentation showcases a variety of the most popular and newest offerings and best practices from other nonprofits who are leveraging technology to more efficiently fundraise.

Published in: Economy & Finance
  • Be the first to comment

Nonprofit Fundraising Goes Mobile

  1. 1. Giving on the GoNonprofit Fundraising Goes Mobile
  2. 2. ‘Mobile devices are rarely beyond 4 feet of the people who own them’ ‘1 in 5 visits to the American Cancer Society’s website is from a mobile device’*Get What You Give Blog, Why Mobile Matters:The Stats, Fundraising Success Mag, 3/13/12
  3. 3. Tracy-Ann PalmerChief Growth Officertpalmer@billhighway.comHappiness:Making a differenceGaining wisdomEmbracing life
  4. 4. Steve RobertChief Information Officersrobert@billhighway.comHappiness:Small BusinessCommunityPure Michigan
  5. 5. Who is Billhighway? Michigan-based Finances are all we do Nonprofit focus 3,500+ clients Processed $6 billion+ Redeployed $125 million+
  6. 6. Our Story Begins…
  7. 7. Nonprofits Face Fundraising Troubles 37% of charities raised less in the first three quarters of 2012 than last year Fewer people are giving and are giving less 64% of charities report a modest to great increase in service demand*Source: Guidestar survey results, article by Holly Hall, published inThe Chronicle of Philanthropy, 11/15/12
  8. 8. The Time for Mobile Fundraising is Now
  9. 9. Leverage What Works Only online and special events fundraising increased more than 50% Fundraisers who used mobile technology raised up to 180% more funds*1st bullet – Source: Nonprofit Fundraising Study, 4/12**2nd bullet – Nonprofit Technology Network (NTEN)***Graphic – Pew Research Study, 9/12
  10. 10. Well-Balanced Fundraising PlanFor a healthy revenue stream,mix together the following: Major Gifts Foundation Grants Annual Fund Campaigns Events Direct Mail Mobile Fundraising
  11. 11.  Faith-based organizationsChoose the Right Mobile Fundraising Flavors  Arts organizations  Education associations  Community foundations  Colleges, trade schools & K-12 institutions  Youth & Athletic programs  Political parties and social change groups  Professional membership associations
  12. 12. Text to Give Text a keyword to a designated number 25383 Create an awareness campaign ASPCAAnimal lovers text the word “ASPCA” to 25383 todonate $5 to rescue efforts
  13. 13. Text to Give Pros Anyone with texting can do it Charge applied to mobile phone bill The right nonprofit can raise millionsThe American Red Cross raised $32 million for Haiti inthe month following the 2010 earthquake
  14. 14. Text to Give Cons Expensive Small donations only Donations realized 30-90 days out Limited donor data*Source: “5 Real Challenges for Nonprofit Texting Campaigns,”by Geoff Livingston, 2/4/10,
  15. 15. Text to Give Vendors mGive ( Connect2Give ( Give by Cell ( Mobile 2 Give ( Mobile Cause ( Other: • Twilio (
  16. 16. Scan to Give Download code reader application Scan the QR code app Redirect to mobile websiteSusan G. Komen for the Cure used QR codes in print adsfor their Passionately Pink campaign
  17. 17. Scan to Give Pros User-friendly, fast Higher donation amounts Capture donor data Get funds in 2-3 days Cost effective Free apps
  18. 18. Scan to Give Cons Donor must download QR code app Awareness campaign needed Reliability
  19. 19. Scan to Give Vendors Click & Pledge ( LevelUp ( Code App Generators: Kaywa ( BeQRious ( GoQR Me ( Other: • Tago (
  20. 20. Mobile Card Readers Plug into phone or tablet jack Swipe credit cards Select giving amount Authorize paymentSt. Jude Children’s Research Hospital and Tri Delta usemobile fundraising across 138 chapters nationwide.
  21. 21. Mobile Card Reader Pros Fast, easy, fun Give any amount Get funds in 2-4 days Receipts via email or text Free or low-cost reader Low transaction fee Donor information can be integrated into CRM
  22. 22. Mobile Card Reader Cons Must download app Platform dependent Requires additional hardware Most effective when face-to-face
  23. 23. Mobile Card Reader Vendors Billhighway’s Give ( Intuit Go Payment ( PayAnywhere ( PayPal Here ( Square (
  24. 24. Mobile App Debate: HTML 5 vs. Native HTML5 Native Development Agnostic Specific Distribution Universal App Store (s) Discoverability Search Engines Marketplace (s) Feature Richness Limited Optimal Performance Good Great Monetization Custom Integrated Availability Internet EverywhereAnswer: It Depends.(Web-view when you can, native when you can’t; hybrid for the rest.)*Reference:
  25. 25. Mobile Optimized Websites Nonprofits need to be Readable on a mobile phone able to reach donors Abbreviated content wherever they are…donors shouldn’t Link to full website have to wait until they sit down at their computer to get information about you or make a donation. The Remington Group
  26. 26. Mobile Optimized Website Pros Quick to load Easy to read and navigate Facilitate donations Processed in real-time Any amount Low setup costCheck
  27. 27. Mobile Optimized Website Cons Specialized skills Duplicated efforts Always Changing Fickle Browser Support
  28. 28. GoMo by GoogleNetRaising Mobile OptimizedDudaMobile Website ResourcesHTML5Rocks.comSquareSpace (CMS)
  29. 29. Mobile Apps The YMCA has a Y Angry Birds, anyone? Finder application that allows users to find a YMCA near them. Locations are pinpointed on a map, and options are given to view details, get directions, visit the website or call.
  30. 30. Mobile App Pros User friendly Just a tap away Rich experiences Easy updates
  31. 31. Mobile App Cons Expensive!! • Initial & Ongoing Proprietary Languages Platform Specific • iOS, Android App Store Approvals
  32. 32. Mobile App Developers AppMakr ( Atomis Axis ( Detroit Labs* ( My Pocket Nonprofit ( The App Developers ( Vectorform* ( *Based in Michigan
  33. 33. The Happy Ending
  34. 34. Questions? Use Q&A or Chat Panel
  35. 35. Mobile Fundraising with Billhighway Give December 5th at 2 pm ET A better way to accept donations anytime, anywhere • Download the App • Collect Donations • Do More Good CRM integration Register on our website
  36. 36. Start a