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What you need to know this week (w/c June 4 2018)

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A dozen news stories and digital developments worth noting, as selected by my "Demystifying the Media" class at the University of Oregon.

Stories covered: NYT on Showtime, breaking up Amazon, Birthual Reality, Fortnite, Brands and Facebook, Messaging Apps, Roseanne, Responsible Tech, Gaming on Facebook, NYT's personalization plans, Comcast vs. Disney, NFL and the First Amendment.

Published in: Internet
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What you need to know this week (w/c June 4 2018)

  1. 1. Week 10, Spring term 2018 J408/508: Demystifying the Media 12 things you need to know this week
  2. 2. Showtime docu-series follows New York Times’ coverage of Trump Summary • “The Fourth Estate” follows the “step-by-step fact gathering” of the NYT staff during the 2016 election, reviewed by Politico’s David Beard. • Through its effort to humanize reporters, Beard says this documentary “might win converts to the value of journalism and facts in a dire time for democracy.” What surprised you/why this matters • journalists should be making an effort to show how their work is done. • in doing so they are more effectively able to communicate that they are real people. Rachel Wagschal **available with a subscription to showtime** (people gotta eat ¯_(ツ)_/¯)
  3. 3. Should the U.S. break up Amazon? Summary + cite Industry Source you found this in • Amazon could become the first trillion-dollar company ever. It has the lowest cost of capital ever. • Alexa, Whole Foods, Audible, Zappos (The Everything Store). It is the modern-day railroad company. If one company controls other market’s access to all the capital, that is problematic. • “Value, convenience and selection” Thompson suggests • Via The Atlantic's Derek Thompson second ever podcast • One suggestion: 1. Amazon (website) 2. Web services (cloud computing) 3. Amazon Fulfillment (warehouses) • OR: Big companies often hire lots of positions that can pay more (better economy). Because haves millions of shopping hours by paying people to do work for you. • What surprised you/why this matters • Amazon essentially uses the market as it’s R&D department. • “Same day delivery of almost any product to almost any American” • 4% of U.S. retail, but ⅓ of cloud revenue, 45% of U.S. e-comerce • Companies like Walmart and CVS pay tens of billions in corporate income tax, yet Amazon has only payed 1.4 billion since 2008. August Howell
  4. 4. Birthual Reality Summary: https://www.adweek.com/brand-marketing/an-entire-birth-was-filmed-in-vr-so-parents-to-be-could-know-what-to- expect/ • In Sweden, Gjensidige Insurance worked with a hospital to film a childbirth in a 360-degree video (Creating the VR experience) • What surprised you/why this matters • New Technology has the power to make people REALLY understand what happens when a child was born. It also makes soon to be parents more comfortable and prepared for their child. • I found this very significant because with the innovation of all this new technology, there is new and creative ways to use that technology that nobody has thought of yet. This is a great example of using VR in a unique way. Jack Talner
  5. 5. Fortnite’s Explosion in Popularity is Opening New Doors for Marketers https://www.adweek.com/brand-marketing/fortnites-explosion-in-popularity-is-opening-new-doors-for-marketers/ Summary: • Fortnite successfully integrated the character Thanos, to help promote Avengers: Infinity War. The avatar became part of the game, creating a crossover that didn’t negatively impact game play or make players feel they were being marketed to. • Why this matters/what surprised you: • Fortnite’s success has opened doors for brands who want to get in front of millions of eyes through influencers. • Ex: Twitch (game streaming service) allows for a subscription where users can pay for premium content. • Brands can advertise on a Twitch stream in a variety of ways, including banner ads, rolling ads or small videos. • Fun fact: There were 3.4 million users in February alone Lauren Terry
  6. 6. Pivot to traditional: Direct-to-consumer brands sour on Facebook ads (DIGIDAY) Summary: • Direct-to-consumer brands turning away from Facebook as space becomes limited and expensive. • Facebook changed its feeds to focus more on users and less on branded content • Online marketing is key for DTC brands, Facebook used to be the key platform • What surprised you/why this matters • DTC brands now have to turn to more traditional means of advertising which means that they will have to really infuse their “DIRECT-to-consumer” strategy • Other social platforms will become the new dominant platform for branding • Facebook is dying. Yes, I said it. But, we were all thinking it. Brandon Reichelt http://cdn-blog.cpcstrategy.com/wp-content/uploads/2017/09/29132517/EXHIBITION-1-768x342.png
  7. 7. How brands, businesses, and publishers can capitalize on the rising tide of messaging platforms http://www.businessinsider.com/messaging-apps-report-2018-4 Summary • Messaging app platforms are competing for the eyes of consumers to win over businesses that want to reach them. • Successful messaging app platforms offer businesses tools to create official accounts, but most offer much more, like chatbot automation, integration with other platforms to develop a more holistic understanding of consumers, and the ability to sell goods and services. • What surprised you/why this matters • Messaging apps is an excellent opportunity for businesses and publishers to reach consumers, but consumers may feel differently about this concept. • There is a possibility that consumers may see advertisements, promotions, or some related medium, on there messaging apps, in the near future. Kaulana Dilliner
  8. 8. Canceling ‘Roseanne’ Wasn’t About Conviction — It Was About Capital Summary https://www.wired.com/story/roseanne-cancellation-capital-not-conviction/ • Roseanne Barr sent racist and anti-semitic tweets, and sparked outrage. • ABC swiftly and promptly cancelled her show • “Roseanne” was one of ABC’s highest rated shows • What surprised you/why this matters • ABC struck gold in capturing the right-wing audience • Their decision was a double edged sword, but the right one • Majority of outrage came from LA and NY. • ABC PR had this planned. “Defcon” Textbook crisis management • Huge statement for civil rights in an unstable America Jake Fintzy
  9. 9. How to protect yourself as the battle for responsible technology wages By, Ren Laforme (Poynter) Our technology has the capability to snitch on us and we need to ensure we know how to prevent this. This article was all about online security. They suggest using encryptions, turning off mics on devices, entirely eliminating some apps, and a risk assesment This is important because journalists are trusted with a lot of information and sources want to know they are safe. Sam Smargiassi
  10. 10. Facebook launches Level Up program and landing page for gaming livestreams Summary + https://venturebeat.com/2018/06/07/facebook-launches-level-up- program-and-landing-page-for-gaming-livestreams/ • Facebook launched its Gaming Creator program in January to boost gaming livestreams on its platform. • Has expanded outside of North America to South America as well as the Asia Pacific. • Broadcasters can customize what kind of private content they want to provide for those kind of supporters. • Less toxicity because people are using their real names instead of anonymous handles. Cory Frey • What surprised you/why this matters • One of the top streamers has as many subscribers on Facebook already as the top streamers on Twitch • Creators need to be live at least four hours in the last 14 days, and streaming for at least two days in the last 14 days
  11. 11. All the news that’s fit for you: The New York Times is experimenting with personalization to find new ways to expose readers to stories Summary • Changing your way you get your news -NiemanLab • What surprised you/why this matters • Adaptation • Future Angela Chan
  12. 12. THE COMCAST-DISNEY BATTLE ISN'T JUST BUSINESS— IT'S A GRAND HUMAN DRAMA Summary • Comcast, Fox, Disney, and Sky - some of the most influential names in entertainment, are currently fighting each other for conglomerate expansion • Fox and Comcast for Sky, and Comcast and Disney over Fox. • While being a battle of modern giants, the conflict can also be described as the efforts of Brian Roberts and Rupert Murdoch to expand their empires. “Ordinary shareholders in their respective companies have zero real power to change the directions these two men choose…” What surprised you/why this matters • Corporate conglomerates are powerful - especially in media and entertainment. • Governmental bodies have taken notice of the power of these conglomerates. The Department of Justice has already sued against the AT&T merger with Time Warner. • It is important to know the people behind the corporate giants. Susan Crawford - Wired
  13. 13. Can NFL players maintain their first amendment on the football field? Summary:https://www.washingtonpost.com/news/early-lead/wp/2018/05/24/what-the-nfls-new-rules-for-anthem-protests- really-mean-for-the-first-amendment-according-to-experts/?noredirect=on&utm_term=.2567246aee4e • The NFL has now made an official rule that requires players to stand during the national anthem • Many players such as Colin Kaepernick (who is now a free agent) would kneel in protest to gun violence against African-Americans in America • Many people including President Trump have expressed this as being disrespectful to the flag and to those who served and continued to serve our country What surprised you/why this matters: • Many players argue that they’re simply exercising their right to protest (freedom of speech) • Many people say NFL players have no right to contribute to political affairs because they have “no authority” on the topic • Many people forget that athletes have always been part of the political discussion: Jackie Robinson, Muhammad Ali or Jesse Owens. Tapiwa Kapurura

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