Geek Marketing

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David Churbuck

Folio Show, Chicago Sept. 23 2008

Business News & Politics

Geek Marketing Folio 2008 David Churbuck, VP Global Web Marketing, Lenovo | 09.23.08

What is a “Geek Marketer?” ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The end of an era ….. Clay Felker Jim Michaels Bill Ziff

Magazines –The Perfect Market? (circa 1988) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Everyone is Media (circa 2006) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The new bosses in 2008 Harry McCracken Dan Lyons Om Malik

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The Digital Marketing Dollar ,[object Object],[object Object],[object Object],[object Object],[object Object]

Demand Gen ,[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media Marketing ,[object Object],[object Object],[object Object]

Where is digital marketing headed? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Metrics Online Activity Measurement Target (Sept ’08) Actuals (R,Y,G status) Voices of the Olympic Games ,[object Object],[object Object],[object Object],AG: 600K 1M EMEA: 270K 460K AP: 130K 142K # of bloggers on summergames. lenovo.com AG: 55 52 EMEA: 30 37 AP: 15 12 # of countries teams on summergames. lenovo.com AG: 7 7 EMEA: 11 12 AP: 5 5 External site program impressions 5M 10M # of sports represented on summergames. lenovo.com 31 31 Facebook # of Application downloads 200K 250K Mobile # of Application downloads 25K 60K

Voices – the reviews ,[object Object],[object Object],“ Here is An excellent example of marketing 2.0…need to be paying attention to.” ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Target Metrics Goal Results Lenovo app download # on Facebook 200K 250K

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Target Metrics Goal Results Lenovo Zumobi app download 25K 60K

Olympic impact to Lenovo.com Shop traffic went up 75%. Search for ‘Lenovo’ increased by 40%

Unsolicited advice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Geek Marketing

1. Geek Marketing Folio 2008 David Churbuck, VP Global Web Marketing, Lenovo | 09.23.08

5. The end of an era ….. Clay Felker Jim Michaels Bill Ziff

8. The new bosses in 2008 Harry McCracken Dan Lyons Om Malik

10. Online dominates the Lenovo spend 60-40

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15. Voices of the Summer Olympics

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23. Lenovo versus the competition Radiant6 Tool tracks the Volume of conversations (Brand + Olympics) found within Mainstream news articles, Blogs, Forums, Twitters

24. Olympic impact to Lenovo.com Shop traffic went up 75%. Search for ‘Lenovo’ increased by 40%

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Editor's Notes

Placeholder - presentation title | Date - 6 April, 2006

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