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Car Dealer SEO for 2012


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Car Dealer SEO for 2012.

Published in: Technology, Business

Car Dealer SEO for 2012

  1. 1. Car Dealer SEO for 2012
  2. 2. <ul><li>We are approaching 2012 - and so much has changed in Internet Marketing. </li></ul><ul><li>Mobile marketing is here to stay. </li></ul><ul><li>Facebook marketing and Social Media is now an established </li></ul><ul><li>practice. </li></ul>
  3. 3. Mobile usage and mobile search continues to grow and customers are using their smartphones for product research, news, entertainment and everything else.  Here we examine the things car dealers must be looking into for 2012.    1 . On Page SEO 3 . Facebook Marketing 5 . YouTube (Video) Optimization 7 . Microsites 2 . Online Press Release 4 . Twitter Marketing 6 . Content Optimization 8 . Classifieds 9 . Mobile Websites 10 . Mobile Apps 11 . QR Codes
  4. 4. On Page SEO <ul><li>SEO is a commitment. It is not a magic wand. On page SEO </li></ul><ul><li>is an vital attribute of it. </li></ul><ul><li>One should include the following factors while doing on- </li></ul><ul><li>page..There is no “secret sauce”.   </li></ul>1 <ul><li>Title Tag </li></ul><ul><li>Description Tag </li></ul><ul><li>Keywords </li></ul><ul><li>Body copy </li></ul><ul><li>H1, H2 </li></ul>
  5. 5. Online Press Release <ul><li>Online Press release is a distribution of an important announcement </li></ul><ul><li>of your business through popular press release distribution </li></ul><ul><li>channels on web. </li></ul><ul><li>It is one of the fastest way of promoting your company, product, </li></ul><ul><li>event or service on web. </li></ul><ul><li>Most of the popular press release services are source of news for </li></ul><ul><li>news search engine such as Google or Yahoo! News. </li></ul><ul><li>Millions of visitors, including journalist, Bloggers, niche website </li></ul><ul><li>owner searching for a story, search Yahoo! or Google News daily. </li></ul><ul><li>Press release optimized with targeted keywords for targeted </li></ul><ul><li>audience builds a brand and provides market exposure. </li></ul>To summarize things - Auto Dealer should take advantage of online press release systems for their Automotive SEO strategies. 2
  6. 6. Facebook Marketing <ul><li>Facebook is an exciting medium. There are amazing success </li></ul><ul><li>stories and equally amazing monumental failures. </li></ul><ul><li>Everyone seems to know that they need to be “on Facebook,” </li></ul><ul><li>but very few people seem to know why other than to say that </li></ul><ul><li>it’s “where your consumers are” or “you’re missing out on free </li></ul><ul><li>advertising” or “its the most exciting advertising vertical in </li></ul><ul><li>history”. </li></ul> 3
  7. 7. Facebook Marketing <ul><li>With over 500 million users - you cannot ignore Facebook. </li></ul><ul><li>Marlboro Nissan consistently sells over 20 cars a month as a result </li></ul><ul><li>of their Facebook page. </li></ul><ul><li>Right now Facebook has over 150 Million active US accounts..75 </li></ul><ul><li>Million of those people sign in every day..That means about 1/4 the </li></ul><ul><li>entire US population, has signed into FACEBOOK..All of these </li></ul><ul><li>people spend 210 Billion minutes on Facebook..That's roughly </li></ul><ul><li>400,000 YEARS!!! </li></ul><ul><li>There are more than 60 Million people in the US accessing </li></ul><ul><li>facebook using mobile devices.. </li></ul> Why? 3
  8. 8. Twitter Marketing With over 200 million users – Twitter is a platform which Auto Dealers must leverage to improve sales, improve customer service and increase brand equity. <ul><li>Greater customer engagement </li></ul><ul><li>Customer service </li></ul><ul><li>Brand Loyalty </li></ul><ul><li>Customer Intelligence </li></ul><ul><li>Web traffic </li></ul><ul><li>Customer Experience </li></ul><ul><li>Relationship building </li></ul><ul><li>Announce your great deals and specials. </li></ul>In Following ways Auto Dealers can benefit from Twitter.. 4
  9. 9. YouTube (Video) Optimization Nielsen reported that Americans streamed 15 billion videos in the most recently recorded month (May 2011). Youtube is a critical part of internet marketing. Some Stats: <ul><li>Every minute there are 400 Tweets containing a YouTube link. </li></ul><ul><li>YouTube is the #2 search engine on the planet. </li></ul><ul><li>There is currently 150 years worth of video on YouTube. </li></ul><ul><li>Over 3 million people are connected and sharing content to at least </li></ul><ul><li>one other social network. </li></ul><ul><li>YouTube Search Accounts For Nearly 28% Of All Google </li></ul><ul><li>Searches. </li></ul>5
  10. 10. <ul><li>Create keyword optimized content on several social </li></ul><ul><li>platforms. </li></ul><ul><li>Social bookmarking is also a great way to generate </li></ul><ul><li>incoming traffic. </li></ul><ul><li>  Your content should be naturally flowing and provide </li></ul><ul><li>an enjoyable user experience. </li></ul>Content Optimization <ul><li>Creating unique or original content is key to your long term SEO </li></ul><ul><li>success. </li></ul><ul><li>Your content is what visitors will use to judge value and one of </li></ul><ul><li>the key elements that search engines use to rank your site. </li></ul><ul><li>Whether or not you end up on page 1 or page 100 is largely </li></ul><ul><li>dependent upon the quality and relevance of your content. </li></ul>6
  11. 11. Microsites <ul><li>Create niche microsites to direct traffic to your main site. </li></ul><ul><li>One can have various keyword reach domain names that are </li></ul><ul><li>highly valued by Google. </li></ul><ul><li>We cannot stuff it in only one domain name. </li></ul><ul><li>Many of the present directories allow links only to homepage so, </li></ul><ul><li>with Microsite it's a big advantage. </li></ul>Auto Dealer Website 7
  12. 12. Classifieds <ul><li>In today's online world, Classifieds have become the medium of </li></ul><ul><li>communication among the online users. </li></ul><ul><li>Free Classified advertising is become the most powerful tool of </li></ul><ul><li>online advertising. </li></ul><ul><li>Dealership can increase their brand through online marketing of </li></ul><ul><li>their products or services. </li></ul><ul><li>Dealers can reach a global audience through this online medium. </li></ul>8
  13. 13. Mobile Websites Consumers are using their smartphones for everything – search inventory, special offers, car purchase, information, news, entertainment, shopping, research, making purchase decisions, finding local areas of interest, etc. 9 Having a mobile website makes your Auto Dealership visible in front of a growing mobile audience.
  14. 14. Mobile Apps <ul><li>A mobile app can help auto dealers to connect with customers. </li></ul><ul><li>Mobile app functionality like special offers on cars, new updates </li></ul><ul><li>regarding inventory, car search, pictures, videos, schedule </li></ul><ul><li>service appointments, etc can help dealers build online brand </li></ul><ul><li>equity and service their customers. </li></ul><ul><li>Today's customers like to get the information quickly and </li></ul><ul><li>conveniently. Mobile apps can be the communication tool </li></ul><ul><li>between auto dealers and their customers. </li></ul>10
  15. 15. QR Codes <ul><li>QR codes are physical 2D bar codes that, when scanned with a </li></ul><ul><li>mobile app takes the user to a mobile landing page. </li></ul>11 <ul><li>Auto dealers can use QR codes on all sales stickers - to make it </li></ul><ul><li>easy for consumers to research the vehicles anytime and get </li></ul><ul><li>more information. </li></ul>
  16. 16. QR Codes <ul><li>For the Auto Industry this represents a powerful and low cost </li></ul><ul><li>strategy to increase sales. </li></ul><ul><li>Forward looking Auto Dealers  are using QR Codes to engage </li></ul><ul><li>mobile users.  </li></ul>11
  17. 17. Richard Valenta , founder and CEO of Irvine-based TK Carsites says - &quot;People don't have time to spend all day at the dealership anymore, We answer all their questions online before they come in, and get them right out.&quot; .
  18. 18. Are you ready for 2012?
  19. 19. Contact Timothy Martell Under Timothy Martell's leadership Marlboro Nissan's website drives more than 30,000 visitors per month. Timothy Martell executes a cutting edge online marketing strategy consisting of Social Media platforms like Facebook, Twitter, SEO, Microsites, Local Search, Consumer Rating Websites, Online Tools etc which have made Marlboro Nissan to become one of the volume leaders in the whole of New England. Marlboro Nissan website has had huge steady increases for almost the entire year (2009). In August 2009 of this year traffic was just shy of 40,000 visits, 1,500 phone calls (online only) and almost 1,000 leads. About Timothy Email
  20. 20. Wikimotive is dedicated to providing the latest Social Media Marketing, Facebook Marketing, and Search Engine optimization techniques to businesses and persons looking to enhance their online marketing presence.