Competition

1. Magazine Competition
In an attempt to make my magazine as successful as
possible, I have completed research into Empire and
Total Film magazines as these are my two biggest
magazine competition.

2. Empire Magazine
Empire magazine has a target audience age range of,
predominantly, 15-25 with their secondary audience being
26-45. Approximately 75% of their target audience is
male; making this gender the main target.
Due to my primary target audience being 16-25 year olds
and my secondary target audience being 30-40 years old
(with both of these being predominantly male), Empire
magazine is a large threat to my target audience as our
audiences are extremely similar.

3. Total Film Magazine
Total Films target audience age range is between the ages
of 18 and 35, with the average age being 26; this magazine
is aimed at both genders yet, 75% of the audience is male.
The audience is made up of dedicated film goers and
enthusiasts who regularly watch movies on a variety of
platforms and watches a range of genres.
As a result of this, Total Films audience is extremely
similar to mine meaning that they are a large threat to my
magazine.