Market research results for a college magazine.

1. Questionnaire Results

2. Gender of number of people surveyed
Male Female
There was quite an even split between male and
female, but the predominant gender was male.
There are only a few more males than females so
the magazine would need to appeal to both the
male and female audience.

3. 0
5
10
15
20
25
30
35
40
45
50
16 17 18 19+
Age of number of people surveyed
Age of number of people surveyed
This graph shows that the audience of a college
magazine is predominantly 16 year olds. There is
an uneven distribution of ages throughout the
questionnaire. This shows that older people in
the college are lees likely to read the magazine,
so it needs to be aimed towards the younger
year.

4. Hobbies/Interests of people surveyed
Football Photography Film & TV Socialising Music Exercise Gaming Art Exams
The target audience have a variety of hobbies, as
shown in the graph. However, the most popular
hobbies and interests are football and gaming,
which are associated more with males. Socialising
is also a popular hobby so it would need to be
incorporated in the magazine in order to appeal
to both males and females.

5. 0
5
10
15
20
25
30
Sport Fashion Music Films Gaming Education
Content preferred by people surveyed
Content preferred by people surveyed
This graph shows that sport is content which is
preferred by most of the target audience.
Music was also a popular choice, and this is
more of a universal preferences because
both males and females are associated with
an interest in music, unlike football.

6. Preferred duration of magazine
Weekly Monthly Never Termly Fortnightly Don't mind
The most preferred duration of a college
magazine from these results is a monthly
magazine. This saves having to buy a new
magazine too often.

7. 0
5
10
15
20
25
Less than £1 £1 - £2 £3 - £4 £4+
Preferred price of magazine
Preferred price of magazine
The graph shows that the most preferred
price of magazine is less than £1 or
between £1 and £2. This means that the
magazine will need to be sold for less than
£2 in order for it to appeal to the target
audience, and for them to be willing to buy
it.

8. Preferred colour scheme in magazine
Black and White Soft Colours Bright Colours
Most of the target audience prefer a bright colour
scheme for a magazine. This means that 1 or 2 of the
main colours used will need to be bright in order for
the cover to appeal to the target audience.

9. 0
5
10
15
20
25
Bright & Flashy Classy & Subtle Neutral
Design preferences of people surveyed
Design preferences of people surveyed
The preferred design preference the target
audience would like to see is classy and subtle.
The bright colours that have proven to be
popular would have to be used carefully in
order to give the magazine a classy and
modern look.

10. How often the people surveyed read magazines in a month
Never Not very often Often Always
A lot of the target audience have said that they never
read magazines. However, some read them on the
odd occasion so the magazine wouldn’t need to be
too frequent.

11. 0
5
10
15
20
25
30
35
40
45
50
Yes No
Freebies
Freebies
There would need to be freebies and offers
in the magazine because most of the target
audience surveyed would prefer it if there
were freebies and offers. This would increase
the cost