My Resume October 2023

1. SHAWN
MCGINLEY (HE, HIM, HIS)
Lansing, MI 48906 | mcginleymarketing0890@gmail.com | +1(517) 731-1620
Results-Driven Digital Marketing Specialist | Recent Graduate | Strategic Thinker | Creative
Content Creator | Proficient in Social Media Marketing
I am a passionate digital marketing professional with expertise in comprehensive strategies
encompassing content creation, social media, email marketing, data analytics, and SEO. My
creative approach, coupled with a deep understanding of market trends, enables me to craft
engaging content and optimize marketing efforts for impactful results. Eager to contribute to your
organization's success, I am committed to enhancing online presence, increasing customer
engagement, and achieving measurable outcomes.
Experience
Proof Technologies Corp - Lansing, MI
Security Officer / May 2022 to Present
1. Implemented robust security protocols at Proof Technologies Corporation, ensuring a safe
environment for employees, visitors, and assets on job location sites.
2. Conducted regular security patrols and surveillance to identify potential threats, maintaining a
vigilant presence across job site premises.
3. Utilized security technologies and systems to monitor and detect unauthorized activities.
4. Incident Response and Documentation: Managed security incidents with a calm and
composed demeanor, swiftly assessing situations, and taking appropriate actions to resolve
conflicts.
5. Continuous Improvement Initiatives: Actively participated in regular security training sessions
and workshops, staying updated with the latest security technologies and industry best practices.
Skills: Security · Customer Service
Full Sail University - Winter Park, FL
Full Sail University Digital Marketing Academic Projects / March 2021 to October 2023
1. Created a marketing research project proposal for The Walt Disney World Resorts in Lake Buena
Vista, FL that identifies a strategic need, gathers secondary information, and outlines a process for
gathering additional information.
2. Created a website redesign proposal for Pet Rescue by Judy. Conducted detailed analysis of
current and older versions of their website and reviewed industry trends.
3. Developed a brand storytelling presentation by using brand identifiers, such as archetype,
personal logo, colors, fonts.
4. Created a public-relations campaign supporting fan awareness for the Monster Beverage
Corporation/Monster Energy Company. Extensively researched the information compiled to
determine specific, measurable business goal(s) that had the potential to advance the business.

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5. Developed an Intrapreneurial Business Proposal for Disney Plus. Analyzed industry trends and
consumer feedback which led to a compelling proposed internal innovation.
Skills: Professional Skills · Creativity Skills · Easily Adaptable · Teamwork · Critical Thinking · Design ·
Research · Marketing · Font Management · Color Management · Graphic Design · Presentations ·
Communication · Problem Solving · ePortfolio · Social Media · Digital Marketing · Marketing
Strategy · Color
Value City Furniture - Lansing, Michigan
Home Furnishing Consultant / October 2020 - February 2023
1. Delivered Exceptional Customer Service: Provided personalized home furnishing solutions to
customers, offering expert advice on furniture selections, styles, and interior decor to meet their
specific needs and preferences.
2. Product Knowledge Expertise: Demonstrated in-depth knowledge of Value City Furniture's
product lines, including furniture materials, designs, and features, enabling customers to make
informed purchasing decisions.
3. Client Relationship Management: Cultivated strong relationships with clients by understanding
their requirements, following up on inquiries, and ensuring customer satisfaction post-purchase,
leading to increased customer loyalty and repeat business.
4. Sales and Revenue Growth: Consistently met and exceeded sales targets through effective
communication, product knowledge, and customer engagement techniques, contributing
significantly to Value City Furniture's overall revenue and customer base expansion.
Skills: Professional Skills · Creativity Skills · Easily Adaptable · Teamwork · Critical Thinking · Home
Staging · Customer Satisfaction · Furniture · Sales · Customer Service · Communication
Education
Bachelor of Science in Digital Marketing (Internet Marketing)
Full Sail University - Winter Park, FL
March 2021 to October 2023
GPA: 3.48
Links
https://swmcginley.myportfolio.com/shawn-mcginley
Awards and Acknowledgements
Course Director’s Award in the Storytelling for Marketing Class
Awarded by: Katherine Coulthart / August 2021
“The Course Director’s Award may be conferred on a per-class basis to one or
two students who have demonstrated outstanding effort and good attitude in
completion of course projects and is based upon the Course Director’s decision.”