Shawn McGinley is a results-driven digital marketing specialist with expertise in content creation, social media, analytics, and SEO. He is currently pursuing a Bachelor's degree in Digital Marketing from Full Sail University while working as a security officer. Prior work experience includes positions as a home furnishing consultant and digital marketing internships focused on website redesign, PR campaigns, and business proposals. McGinley is committed to enhancing online presence and achieving measurable outcomes for organizations through creative and strategic marketing approaches.

1. SHAWN
MCGINLEY (HE, HIM, HIS)
Lansing, MI 48906 | mcginleymarketing0890@gmail.com | +1(517) 731-1620
Results-Driven Digital Marketing Specialist | Recent Graduate | Strategic Thinker | Creative
Content Creator | Proficient in Social Media Marketing
I am a passionate digital marketing professional with expertise in comprehensive strategies
encompassing content creation, social media, email marketing, data analytics, and SEO. My
creative approach, coupled with a deep understanding of market trends, enables me to craft
engaging content and optimize marketing efforts for impactful results. Eager to contribute to your
organization's success, I am committed to enhancing online presence, increasing customer
engagement, and achieving measurable outcomes.
Experience
Proof Technologies Corp - Lansing, MI
Security Officer / May 2022 to Present
1. Implemented robust security protocols at Proof Technologies Corporation, ensuring a safe
environment for employees, visitors, and assets on job location sites.
2. Conducted regular security patrols and surveillance to identify potential threats, maintaining a
vigilant presence across job site premises.
3. Utilized security technologies and systems to monitor and detect unauthorized activities.
4. Incident Response and Documentation: Managed security incidents with a calm and
composed demeanor, swiftly assessing situations, and taking appropriate actions to resolve
conflicts.
5. Continuous Improvement Initiatives: Actively participated in regular security training sessions
and workshops, staying updated with the latest security technologies and industry best practices.
Skills: Security · Customer Service
Full Sail University - Winter Park, FL
Full Sail University Digital Marketing Academic Projects / March 2021 to October 2023
1. Created a marketing research project proposal for The Walt Disney World Resorts in Lake Buena
Vista, FL that identifies a strategic need, gathers secondary information, and outlines a process for
gathering additional information.
2. Created a website redesign proposal for Pet Rescue by Judy. Conducted detailed analysis of
current and older versions of their website and reviewed industry trends.
3. Developed a brand storytelling presentation by using brand identifiers, such as archetype,
personal logo, colors, fonts.
4. Created a public-relations campaign supporting fan awareness for the Monster Beverage
Corporation/Monster Energy Company. Extensively researched the information compiled to
determine specific, measurable business goal(s) that had the potential to advance the business.

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5. Developed an Intrapreneurial Business Proposal for Disney Plus. Analyzed industry trends and
consumer feedback which led to a compelling proposed internal innovation.
Skills: Professional Skills · Creativity Skills · Easily Adaptable · Teamwork · Critical Thinking · Design ·
Research · Marketing · Font Management · Color Management · Graphic Design · Presentations ·
Communication · Problem Solving · ePortfolio · Social Media · Digital Marketing · Marketing
Strategy · Color
Value City Furniture - Lansing, Michigan
Home Furnishing Consultant / October 2020 - February 2023
1. Delivered Exceptional Customer Service: Provided personalized home furnishing solutions to
customers, offering expert advice on furniture selections, styles, and interior decor to meet their
specific needs and preferences.
2. Product Knowledge Expertise: Demonstrated in-depth knowledge of Value City Furniture's
product lines, including furniture materials, designs, and features, enabling customers to make
informed purchasing decisions.
3. Client Relationship Management: Cultivated strong relationships with clients by understanding
their requirements, following up on inquiries, and ensuring customer satisfaction post-purchase,
leading to increased customer loyalty and repeat business.
4. Sales and Revenue Growth: Consistently met and exceeded sales targets through effective
communication, product knowledge, and customer engagement techniques, contributing
significantly to Value City Furniture's overall revenue and customer base expansion.
Skills: Professional Skills · Creativity Skills · Easily Adaptable · Teamwork · Critical Thinking · Home
Staging · Customer Satisfaction · Furniture · Sales · Customer Service · Communication
Education
Bachelor of Science in Digital Marketing (Internet Marketing)
Full Sail University - Winter Park, FL
March 2021 to October 2023
GPA: 3.48
Links
https://swmcginley.myportfolio.com/shawn-mcginley
Awards and Acknowledgements
Course Director’s Award in the Storytelling for Marketing Class
Awarded by: Katherine Coulthart / August 2021
“The Course Director’s Award may be conferred on a per-class basis to one or
two students who have demonstrated outstanding effort and good attitude in
completion of course projects and is based upon the Course Director’s decision.”