The document discusses how culture is important for digital transformation within organizations. It notes that culture provides guidelines and a code of conduct that steer employee behavior and decision making. The document advocates for building a digital culture that empowers faster results, flatter hierarchies, autonomy, risk-taking, and continuous learning. A digital culture also promotes an external focus, speed, and ensures the organization's purpose remains at its core.

1. Simply Sales
Driven by Simplicity. Focused on Value.

2. “Culture is the glue that either keeps us doing things well or keeps us doing things poorly”
Professor Ethan Bernstein of the Harvard Business School

3. The big moment for an organization is when they realize that digital
transformation isn’t a technical issue, but a cultural change.

4. Why is culture
important?
• Culture instills value and a set of
behaviors that define how things
get done in an organization.
• It’s the code of conduct that
steers people to do the right
thing.
• By ignoring culture an
organization risks transformation
failure.

5. Building a Culture
for Digital

6. Start with a simple
question

7. Why do we come to work
everyday?

8. Key Buidling
Blocks of a
Digital Culture
Identify values and characteristic set of
behaviors that define how things get done in
an organization.
Provide the guidelines—the tacit code of
conduct—that steer individuals to act
appropriately and make choices that advance
the organization’s goals and strategy.
Give employees the latitude to make judgment
calls and on-the-spot decisions.
Encourage thinking outside the box without
being reckless or breaching regulation or
company policy.

9. Digital Culture
Characteristics

10. Digital Culture
Characteristics
• Empowers people to deliver results faster.
• Has a flatter hierarchy that helps speed up
decision making.
• Promises a collaborative and creative
environment with greater autonomy.
• Encourages people to take risks, fail fast, and
learn.

11. Digital Culture
Characteristics
• Supports the need for speed and continuous
iteration.
• Promotes an external as well as an internal
orientation.
• Organizations purpose is at the core of a healthy
digital culture.

12. Simply Sales
Driven by Simplicity. Focused on Value.