The document advertises a new three-part documentary series on Channel 4 called "The Food Cycle" exploring the relationship between food, advertising, and society. The series will examine how the food industry uses advertising techniques to influence consumer spending habits and "trap" people into purchasing food. Each episode will provide insight into capitalism, ideologies around food, and how advertising seeks to take money from consumers' pockets. The documentary aims to expose secrets of the industry and reveal effective advertising methods. It will feature opinions from experts in sociology, marketing, and celebrities on why endorsements are important. Overall, the documentary examines how food advertising affects society and consumer behavior.

1. Shahna Pinnock - 5197
Tiara Morris - 5172
Nkechi Chukwumah - 5062
Rianna Johnson - 5131

2. Ancillary 1 - Advert
Advertising Perfection
Tonight at 9pm

3. Ancillary 2 - Double Page Spread
Are we eating our money away?
In contemporary society, we are consumed by
the food industry and seduced by it’s tempting offers.
But is it a fair seduction?
The New Documentary food and advertising.
Channel 4 brings to you a brand new These episodes will have opinion from the ex-
documentary called ‘The Food Cycle’ perts in the sociology field, marketing agents
exploring the way we are trapped into telling us what works and what doesn’t and
digging into our pockets and heading why celebrity endorsements are so important
straight to the shops to buy food. Watch with a brands look.
out for the new three part series.
Affects on Society
This CHANNEL 4 documentary is bro- Food affects society as a whole and this is
ken down into three episodes to give why it is such a big business. The presenter
the audience an insight into capitalism, Nkechi will show us old and new techniques
ideologies relating to food and how these used to promote food and take your money
products are advertised. This documenta- from your pockets and give it to them.
ry will expose industry secrets and reveal
the techniques used to make the advertis- Relating food to events in the year it is almost
ing successful. expected to have a want for CREME EGGS in
“We’re addicted to spending March and so many sweets in OCTOBER in
the run up to halloween. With average weekly
shops coming to over £100 it seems like we’re
and eating” addicted to the costly combination of eating
and spending.
The Episodes Catch Nkechi going through food and giving
Along with this, there are many candid you the facts and secrets on Thursday, March
public opinion on what they think about 30th on CHANNEL 4 at 9pm.
44 Timeout March Edition 44 Timeout March Edition