This document discusses research conducted on the topic of food ideologies. It explores subtopics like the sexualization of food in media, how advertisements relate to company images, and the role of big companies and sponsorships in capitalism. Examples are provided of outdated gender ideologies that associated women with food and the kitchen. The document also analyzes music videos to show how they depict sexualized images of women eating food in a way that appeals to male gazes.

1. RESEARCH AND PLANNING
DRAFT 3 PART 1B

2. Part E

3. Added Research
• Some of the subtopics which we as a group came
up with for Ideology was Sexualisation of
food, Image is everything and the connotations
behind certain foods.
• Advertising was how the adverts relate to the
company image, celebrities in the adverts and the
presentation of food.
• Capitalism was information on the big
companies, food sponsorships and deals in the
supermarket.

4. Ideology
Here are some examples of ideologies
Women are mostly associated with food and the
kitchen, in the 60’s there were many images of women
doing housework. This belief of women belong in the
kitchen is still around from norms and values.
Men's job were and in some ways
still considered outside the
kitchen and nowhere near food.

5. Sexualisation of Food
Many Music videos show the These images are taken from
ideologies of men and women Ashanti’s music video “Good
and sexualisation of food. Good”

6. These images are taken from
Beyonce’s music Video “Why
don’t you love me” and Justin
Timberlakes video “Carry Out”
This image shows the man
being served by women which
is an ideology of society.
Many of these images show
the women eating sweet
treats in what can be seen as a
sexual way.