1. The Journey of Consumerism: Food Porn
Channel 4 brings to you a new documentary, explor-
ing why how food may be the ‘new idea of sex’.
many of the products that we consume today such as
the Aero chocloate, Activia and Marks and Spen-
cer’s adverts. We’re here to give you the consumer
infromation straight to your living room.
This season Channel 4 has been looking at some
of our favourite chefs from Gordon Ramsay’s
USA Kitchen Nightmares and How to cook with
Heston Blumenthal, well now its food with a
twist as we take you on a three week journey of
consumerism.
In the second episode we will be looking at Ideologies
within food and advertising. To the end the season with
a bang , we’re talkign money and Capitalism. We are
going to explore how such establisments like Mc Don-
ald’s support the olympics and what is their ultimate
motive?
“...well now its food with a twist as we Through the first week we see how adverts of food have
take you down a three week journey changed , supermarkets are now using celebrities to help
of consumerism” advertise their companies such as Jamie Oliver coincid-
ing with Sainsbury’s and Delia Smith for Waitrose, these
ways of advertising intise customers with well known
faces into shopping and buying thier products.
Photography by : Shahna Pinnock in London 2012
14 Timeout January 2012 www.channel4.com/food