.

1. Question2: How effective isthe combinationofyourmainproduct and ancillarytexts?
Withinourmainproduct and ancillarytexts,there are multiplepiecesof evidence thatdemonstrate
howmy grouphave createda coherentpackage thatsupportsour documentary.
One way inwhichmygroup demonstratedthiswasbyprominentlyfeaturingourdocumentary’stitle
withinourmainproductand ancillarytexts.Withinourdocumentarymygrouputilizedthe title
sequence inordertoclearlyconveytothe audience ourtitle “U-Trition”.We didsoby creatinga
stopmotionsequence inwhichfruitandvegetablesformedtogethertodisplayourtitle.
Radio Trailer:
I feel nowthatthe way inwhichmy groupdisplayedourtitle wasinventive,andthe use of fruitand
vegetablestoformthe structure of the textemphaticallyreinforcedthe themeof healthyeating
withinourdocumentary.Bydisplayingthe title of "U-Trition"acrossourmain productand ancillary
textsinsuch an obviousway, constantlyreinforcesthe theme of ourdocumentaryasthe coinage of
the wordsof 'You' and 'Nutrition',clearlylinktoourdocumentary.
From the use of our title withinourmainproductmy groupmade the effortto clearlypresentit
withinourancillary texts,the printadvertandradiotrailer.Below one cansee how mygrouphas
utilizedthe differenttextstoinformativelypresentourtitle.Withinourprintadvertwe followedthe
codesand conventionsof aChannel Fourprintadvert,byplacingourtitle ina large clear font.

2. Withinourradio trailer,the wayinwhichwe displayedourtitle sequence differeddue tothe nature
of the text.My groupdecidedthatwe wouldplace the title of ourdocumentaryatthe endof the
radiotrailer.We builtupthe ambiguityof the radiotrailerthroughout,providingpiecesof
information,andthenplacedthe title alongside the time andbroadcastertoclearlyinformthe
viewerasto whenthe documentarywillbe aired.The schedulingand channel informationbeing
conveyedacrossbothtextsthencreatesa consistencywithinourproductsasa package.
In the same way,we usedour sloganacross bothof ourancillarytexts.Withinthe printadvertwe
againfollowedthe codesandconventionsof achannel fourprintadvertbyplacingit prominently
withinthe text.Byrepetetivelyusingthe varietyof conventionsusedwithinthe twoancillary
platformssuchas, slogan,scheduling,andthe presenceof atitle,we can create a cohesive link
betweenourproducts,creatinganidentityforourdocumentary.

3. The use of schedulingandthe mentioningof ourchannel,wassomethingthatwe didacrossboth
ancillarytexts.Inthe RadioTrailerwe featuredthe informationatthe endof the adverthowever,In
the PrintAdvertwe placedthe time inthe bottomrighthand corner,and usedthe Channel 4 indent
to clearlyshowthe channel onwhichitwouldbe broadcasted.
We made the efforttoplace the channel ident,andmake a clearstatementasto whichchannel our
documentarywouldbe airedon,acrossbothof the ancillarytexts.Withinmyprintadvertthe ident
isclearlyvisible onthe righthandside of the advert.We placeditin a large and visible way,
followingthe colourscheme of the printadvert;indoingsowe have followedthe codesand
conventionsfeaturedwithinavarietyof otherchannel fourprintadverts.Thistherefore anchorsour
documentariesbrandtothe channel fourbranding.Indoingsowe exemplified,asdone withinthe
RadioTrailer,whenandwhere ourdocumentarywouldbe airedsothatthere wasa consistency
across bothtexts.We createda coherentpackage that clearlylinkedbacktoourschedulingandand
channel choice.
We alsodecidedtoplace 'channel four'withinthe final partof ourradio trailer’sscript,amongstthe
mostimportantpiecesof informationprovidedwithinourradiotrailer.Byconsistentlyreferencing
our documentary’sbroadcasteracrossourtwo ancillaryproductsitclearlyinformsthe viewerasto
where ourdocumentarywill be available.We chose channel fourasitfitsthe target audience we
aimfor our documentary.Bychoosingchannel fouritalsoallowsourdocumentarytobe advertised
across commercial radio,whereasif we chose aBBC channel we wouldbe limitedtoadvertisingon
BBC broadcastingservices.
My groupalsodecidedtouse the same voice overacross our documentaryandourradio trailer.By
usingthe same narrator across our mainproduct andone of our ancillarytexts,itallowsustocreate

4. a brand for ourproduct. The audience will be able tolistentoourradioadvert,thenwatch the
documentary,andfindafamiliarandtrustedvoice.Here isan image of us andour documentaries
narrator on one of the occasionsinwhichwe filmed.
Our radiotrailerisa prime example of how we have usedourancillarytextstoouradvantage,asa
lotof the brandingforour product orientatesaroundit.A wayinwhichwe have done so, isby
placingsoundbites fromthe documentarywithinourradiotrailer.Iand mygroup decidedtouse
clipsthat providedconcise andclearinformation,aswell asclipsthatwere controversial.Indoing
so,it clearlyinformsthe audienceof the themesandissuesbeingaddressed withinour
documentary,providingalevel of reliabilityastowhat theycan expect.Therefore,if the issuesand
themesappeal tothe listenertheywill be more inclinedtowatchour documentary.Withinour
scriptwe placedwhat soundbiteswe were goingtouse sothat we couldstructure our radiotrailer
accordingly.
Radio Script:
In the UK only a third of the population get their 5-a-day, meaning that’s over FOURTY
MILLION people who do not get their 5-a-day.
·
“I get one a day” – 0008(6) – Taking Control
· “3 a day at the most” – 00022 – Taking Control
Some feel that getting their 5-a-day and eating well is just not possible, do you?
·
“5-a-day is too difficult to achieve” – 0007 – Unrealistic
· “It’s very hard for some people to buy the food and cook it” - Unrealistic
But why, are people discouraged from getting fruit and vegetables into their diets.

5. ·
“They don’t believe they can cook…” – 0006 – Difficulties of Eating Well
·
“Common sense” – 00018 – Difficulties
Are you getting what you need? U-Trition! Airs on Channel 4, this Wednesday at 9PM.
My groupalsoutilizedthe printadvertinordertosolidifythe themesandmessageswithinour
documentary.Tofollowthe codesand conventionsthatappearwithinachannel fourprintadvert,
my groupdecidedtocreate an image that playedonthe satirical orbizarre value thatchannel four
printadvertshold.My groupsettledonthe ideaof fruitand vegetablesbeingimposedontoa
graphicof an oesopoghus,sothatitlookedasthoughit wasgoingdownthe throatof the individual
displayedwithinourprintadvert.Thisideaanchorsthe theme of healthyeatingwithinour
documentary,andhowindividualsholdthe powertocontrol healthyeatingwithintheirowndiet.
Thisis thenpairedwiththe title of “U-Trition”,the letter‘U’meaning‘You’andusingaplayon the
word‘Nutrition’.
Mock Print Adverts and Final Product

6. We approachedourdocumentarywithafriendlyand non-aggressivetheme.Ourdocumentarydoes
not make the viewerfeelasif theyare beingdirectlyattacked,orthatwe ourselvesare aggressively
focusinguponhealthyeatingwithinourownsociety.Mygroup’sdocumentaryrather,presentsfacts
and issues andrevealshowpeople workingwithfruitandvegetablesfeel aboutthe themeswe are
addressing.The same tone ispresentedwithinbothof ourpromotional texts.
Withinthe printadvert,we use a bizarre image however,oursloganisarhetorical question, notan
aggressive statment.Itshowsthatwe wantour audience toquestiontheirownopinions,ratherthan
feelingasif we are directlytargettingthem.Withinourradiotrailer,ourvoice overspeaksinacalm
and friendlytone.Mygroup,again,use rhetorical questionsbut,theyare notphrasedina waythat
makesthemaggressive.
The tone of our mainproductand ancillarytexts,thengoeshand-in-handwithourproducts’styles.
Acrossour three aspectswe have kepta formal tone,thatprovidesinformationthe viewer.
However,the informationprovidedisclear,andeasyforthe viewertounderstand.If one analyses
the script of our documentary,theywill seehow throughoutourvoiceovercontinuedtoprovide
stats andstatisticsto progressthe narrative of our documentary.The language choicesdonotimply

7. and excessive levelof formality.Whatisreferencedwithinthe scriptconstantlysolidifiesthe themes
of ourdocumentary.
Documentary Script:
Script
Within today’s society, many difficulties surround the consumption of fruit and vegetables.
From, cost to knowledge, and even the motivation to eat healthily. But, what do people do to
take control of their own diet, and are the government recommendations for eating fruit and
vegetables too unrealistic?
(10 seconds)
However, not every individual agrees that obtaining your 5-a-day is unachievable.
(5 seconds)
Whilst opinions differ, only one third of the UK’s population get 5-a-day. That’s around 40
million people who are not getting their 5-a-day. But why?
(9 seconds)
Cost is also acknowledged as one of the key reasons why people do not get their 5-a-day or
eat fruit and veg at all. However, why do independent business’ struggle to keep the cost
down for consumers?
(10 seconds)
However cost is not the only barrier to healthy eating. A lack of knowledge and awareness is
a major issue in affecting people’s diets. But how do people working with fruit and
vegetables on a daily basis take control of their own diet?
(12 seconds)

8. Withinourprintadvertmy group decidedtomaintainasimple andinformative format.However,
our printadverts’tone differedslightlyfromthatof the voiceoveraswe utilizedthe satirical and
bizzare approachof a channel fouradvert.Nonetheless,the same tone usedthroughoutthe restof
documentaryispresent,aswe use the same slogan,thattargets the viewerinacasual way.
One thingthat I thinkwhenanalysingourmainproduct andtwo ancillarytexts,isthattheyare
effectiveinbeingpresentedinanattractive manner.There isalsoa stronglevel of consistency
across the three text's,allowingthemtobe easilypresentedasafluentpackage.Ifeel thatall three
product's are successfull inpromotingourdocumentary.