Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011

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Art Feeds the Mind Farmers Feed the Future - Archibull Prize Launch 2011

  1. 1. Giving Next Gen &Farmersa voice
  2. 2. Art4Agriculture is a network of young people who share apassion to tell others about thepivotal role Australian farmers play in feeding the world. 2
  3. 3. We promote agriculture as adynamic, innovative, rewarding and vibrant industry. 3
  4. 4. i We increase knowledge, generating trust and understanding of modern farming practices 4
  5. 5. ARTWORK THEME 2011“Bridging the Rural/Urban Divide – How do we feed Sydney for a day sustainably?”
  6. 6. This theme celebrates the role Australian farmersplay in feeding Australian families and many otherfamilies around the world. 6
  7. 7. The average person doesnt consider theresources requiredto keep a city well fed. Let alone the world! 7
  8. 8. Our 2011 schools aregoing to tell this story 8
  9. 9. STARTING THE CONVERSATION ABOUT THE FOOD WE EATAND FARMERS WHO PROVIDE IT
  10. 10. We want tolook at all the issues?
  11. 11. Myth or reality ??? 1:99 11
  12. 12. Food is hot but itsall about cooking and eating 12
  13. 13. Consumers today have highexpectations that the food that they buy will be produced on farms with high standards …. ….of animal welfare and environmental protection and so they should! 13
  14. 14. Many are well informed by images and perceptions that are perpetuated by the media.Picture of consumer 14
  15. 15. 15
  16. 16. But they don’t understand how thatrelates to the steak on the table, or in ourcase, the milk on their Weet Bix. 16
  17. 17. FOOD VALUE CHAIN Manufacturers Distributers Wholesalers RetailersFarmers Here’s the problem !!!!! We couldn’t be any further away from our customers How do we fix this? 17
  18. 18. The ‘new’ value chain Distributers WholesalersManufacturers Retailers Farmers Consumers THE MISSING LINK 18
  19. 19. Today’s Farms• GPS Systems• Pasture species – Water use efficient – Fertiliser efficient – Energy use efficient – Drought resistant• New more Intensive Production Systems
  20. 20. Technology and Science• Farmers are feeding 5 x as many people as they did in 1950• 1908 people spent half their income on food now we spend 10% and life expectancy has almost doubled
  21. 21. Farming Practiceshave moved so much Today’sfaster than education resources Farms • BIOTECHNOLOGY • Genetically modified food • Animal Welfare • Safety from farm gate to dinner plate
  22. 22. Technology and Science• More than 1 billion people go to bed hungry• In 50 years time we will need to be producing double the food we do now on less land
  23. 23. Giving the children of today the toolsto feed the families of the future 23
  24. 24. CrossCurriculaActivities 24
  25. 25. Cow-spiration … Resource Kit includes & web links 25
  26. 26. Reward For EffortCash prizes will be awarded for….• Best “bull”• Best blog• Best Video• Best PowerPoint
  27. 27. OverallWinning School Archibull Prize $1000
  28. 28. MEET THE FARMERThe fresh young face of farming
  29. 29. 2011 RISING STARS
  30. 30. 34
  31. 31. www.art4agriculture.com.au
  32. 32. mwww.art4agriculture.com.au
  33. 33. FRESH YOUNG FACES OF FARMING• A young farmer from rural NSW specialising in a commodity paired with a school who is studying that particular commodity.• The young farmer comes to school and talks to students and shares their farming experiences.
  34. 34. Young Farming Champions• Contact your young farming champion to organise a time• Ideal 2 schools per day• Try to involve as many students as possible in the YFC visit• Give YFC as much background as possible e.g. Age group of students
  35. 35. Young Farming Champions• Videos – media player – Sound ( speakers)• PowerPoints – Computer Software – PowerPoint 2003 – 2010 – MAC or PC• Props
  36. 36. Young Farming Champions• Our YFC trainer wheels• Classroom control• Encourage your students to ask questions• If they dont ask questions yourself• Show them your farm
  37. 37. ASSESSMENT TASK 11.The Archibull Use the blank fibreglass “BULL” to inspire or create the artwork …….
  38. 38. Power of Social Media• 1 in 8 couples married in the US last year met on line• 160 million public blogs• 300 million people use Facebook• 119 million people have Twitter accounts• YouTube gets 1 billion hits every single day!
  39. 39. Assessment Task 2 160 BLOG million public Blog that documents the blogs Archibull Prize journey• At least 1 post per week
  40. 40. Assessment Task 2 BLOGCompulsory component • blog post about young farmer’s visit
  41. 41. Bigideas49
  42. 42. Whatinspired the big ideas
  43. 43. Cooperation& teamwork 51
  44. 44. Creativity andInnovation
  45. 45. Assessment YouTube gets 1 billion Task 3 hits everyThe Video single day!
  46. 46. The task• Put together a short video, no longer than 5 minutes to raise the profile of –Selected commodity and –promote the Australian farmers that produce it.
  47. 47. Video Brief• Great opportunity to make the most of YFC visit• Research your ideas to give your farmer a ‘makeover’.• How would you promote the commodity?• How would you promote an Australian Farmer?• How can we give the image of farmers a ‘makeover’?
  48. 48. Power of Social MediaE.g.–30 second advertisement–mock interview–‘Australian story’ segment
  49. 49. Assessment Task 4: The PowerPoint• Produce a PowerPoint “call to arms” to – Encourage individuals to understand the importance of a sustainable food supply chain AND – Inspire the community to take responsibility both for their personal ecological footprint and play an active role in the drive to achieve a sustainable planet.
  50. 50. Assessment Task 4 45 million people use SlideShare
  51. 51. Farmers know less than 7% of Australia is suitable for food productionSource: www.dfat.gov.au/facts/env_glanceImage: www.waste2energynow.com 64
  52. 52. LESS IS MOREFarmers are growing MORE products, using FEWER resources, and generating LESS wasteAnd RECYCLING the waste they do generate 65
  53. 53. LESS IS MOREPeople should be doing MORE with FEWER resources to generate LESS waste and RECYCLING the waste they do generate
  54. 54. FOOD FOR THOUGHTSustainable Populations•Consumerism is destroying the planet
  55. 55. FOOD FOR THOUGHTWhats mine is yoursThe Rise of Collaborative Consumption
  56. 56. FOOD FOR THOUGHTClosed Loop
  57. 57. FOOD FOR THOUGHTCollecting excess food to feed to those in need• OZ HARVEST• SECOND BITE• REAP FOOD RESCUE
  58. 58. AWARDS ANDPRESENTATION DAY
  59. 59. ARCHIES ROAD TRIP
  60. 60. 75
  61. 61. PublicExhibitions
  62. 62. 77
  63. 63. 78
  64. 64. 79
  65. 65. Sydney Royal Easter Show. Hundreds of thousands ofpeople see the program and its key messages.
  66. 66. Program Highlights
  67. 67. Program Launch October 2011
  68. 68. We learnt a lot aboutagriculture 84
  69. 69. Entry and Exit Surveys 85
  70. 70. e Agricultureis alive & well &a great career choice!! 86
  71. 71. Australias Most Trusted Professions 20111. Paramedics2. Firefighters3. Pilots4. Rescue volunteers5. Nurses6. Pharmacists7. Farmers8. Medical specialists9. GPs10. Veterinarians 87
  72. 72. Australias Most Trusted Professions 20121. Farmers2. Ambulance officers3. Fire-fighters4. Nurses5. Pilots6. Doctors7. Pharmacists8. Veterinarians9. Armed forces10. Scientists

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