This document discusses ethics in applied media aesthetics and provides examples of how organizations like PETA and TV shows like Breaking Bad use media. It notes that PETA has used nudity, religion, obesity, and historical events in exploitative ways to promote their message of animal rights. The document also discusses how Breaking Bad subtly features product placements of brands like Funyuns and Raisin Bran Crunch to influence viewers' brand preferences.
3. GROUP 4
CHAPTER 1
REVIEW EXERCISE
Because we are engaged in learning how to manipulate
viewers’ perceptions, what are the necessary ethical
components in the study and the application of media
aesthetics?
4. Applied Media Aesthetics
The process of examining and applying different elements of
media in today’s age of technology
This teaches us how these different elements interact and
how they are perceived
Differentiates from traditional aesthetics
i.e. Sculpture vs. Documentary
5. Ethics Within the Application of
Media Aesthetics
Ethics can be defined as a system of moral principles
Responsibility of creator
Moral guideline set by society’s standards
Shouldn’t take away from the work of art
10. PeTA
PeTA has used nudity; religion, obesity, learning disabilities, and the
death of many in history to exploit their message of animal cruelty and
becoming vegetarian. They choose to use graphic imaging and exploit
the emotions of the country for the sake of their points only.
PeTA’s belief is "animals are not ours to eat, wear, experiment on, use
for entertainment or abuse in any way." But their underhanded slogan is
that exploiting everything that is against animals is fair game for their
message. Further perpetuating the long battle of sex and consumers.
PeTA who is the largest non-for profit organization in support of
animal rights has angered the very same people who the ads are geared
towards.
11. Breaking Bad
One way we can conditioned to change our views on certain
products is by their placement and implementation in a
popularTV show.
Breaking Bad, which has just ended, is a very popular show
that uses product placement to get us to notice and
subconsciously desire the products.
12. Breaking Bad Products
In the season 2 episode, Negro yAzul, Funyuns
& Raisin Bran (&Crunch) are worked into the
script in a believable way.
14. Breaking Funyuns
In the scene where he is talking toWalter many bags of
Funyuns are shown in every shot.This will make many viewers
who like or relate to the character crave Funyuns more than
they might already.
15. Breaking Bran
In another scene,Walter's son is having breakfast, he has a
conversation with his mom about Rasin Bran saying she got
regular and not crunch, not only showing the product to the
viewer, but explaining the different types available, and then
pushing the box into clearer view in the shot.