3. We have explored & researched
different Newspapers that might be
appropriate for what we are trying to
advertise.
•The Metro is a free newspaper
•It has a non specialist target audience
•It has a reading age of 7 , meaning everyone can read it.
•It is widely available in trains stations meaning parents (moms and
dads) to and from work will be able to read the newspaper advert.
4. After researging the Daily
Mail, Guardian and Evening
Standard:
•It was the most friendly and
inviting
•Younger but still ‘older’
target audience
•The mostly advertised food.
•Bright colourful and
appealing.
•Others were formal dull and
more political.
