Developer Secrets: How to Avoid Common Mistakes when Contracting for Serious Games

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Drawing upon 15 years’ experience making serious learning and assessment games for external customers, the presenter will discuss common mistakes organizations have made (or allowed their developers to make) in the procurement, design, development, and employment of serious games. Strategies for overcoming these issues will be shared to prepare stakeholders to lead successful serious game initiatives. The presentation will conclude with a discussion session where attendees will be encouraged to share their questions and experiences related to serious game efforts.

Education

 Custom serious game for client
 Developed by a game creation partner
 Highlights across all phases of a project
 Driven by MY observations and experiences
http://www.experimentswithsuccess.com

 Procurement
 Design
 Development
 Employment
PreSolicit
/ RFP
Kickoff Design Develop Test Deliver

Justification
Requirements
Solicitation / Bid process

 They provide real experiences
 They reach millennials
 They sound cool
Justification

33 37
2017 ESA Essential Facts
Justification

 They are cool, but why?
 Learning and assessment with:
◦ Engagement
◦ Repeated practice
◦ Record of behavior
◦ Authentic experience and environments
◦ Sense of organizational loyalty
Requirements

 During pre-procurement many have input:
◦ Management
◦ Customers (Internal or External)
◦ Information Technology
◦ Human Resources
◦ Training and development
◦ Marketing
 More perspectives are great
 More requirements, not always
Requirements

 Visual quality ≠ training fidelity
 Platform capabilities should meet needs
 Integration must be supportable
 Accessibility
 Ensure your budget supports requirements
 Focus on the need and desired outcomes
Requirements

 Must be in line with needs / expectations
 Secret to getting a top developer
Requirementshttp://lifevesting.com

 What are you really buying?
 Goal is to select a team
◦ You can trust
◦ Feel comfortable working with
◦ Can minimize the risks
 Share fixed budgets, timeframes, or scope
*Similar idea for general software development in Finding a Partner to Trust:
The Agile RFP, by Peter Stevens
Solicitation

 Talk to bidders
 Incorporate orals
 Ask about process and products
 Define resources
 Ask what is expected of you
 Support required integration
 Ongoing maintenance / help desk
 Provide “big picture”
Solicitation

SERIOUS GAMES MARKET
 Look for entertainment + serious experience
Solicitation

Don’t offer follow on discussion
Solicitation

Kickoff
Analysis
Iteration
Artifacts
Evolution

 Developer and customer are a team
 Customer provides dedicated resources
 Clearly define roles and responsibilities
Kickoff

 High level definition of problem
 Separate management and design meetings
 Mutually agree upon schedules
 Define approval and change process
Kickoff

Koreen Olbrish Pagano Immersive Learning
Analysis

 Where?
 Tech?
 Hosting?
 Integration?
 Accommodations?
 Data collection? Data use?
 Feedback?
Analysis

Speak up now – the longer you are silent, the
more costly the change will be
Iteration

Iterative cycleshttp://www.alleninteractions.com

Iterative cycleshttp://www.strategydriven.com

 Playability / usability – representative users
 Content - SMEs
 Quality assurance - developer
 System / device compatibility - joint
 Integration – joint if organization manages
access / servers / systems
Testing

 Pilot/soft launch
 Push with a marketing campaign
 Support other vendors or internal cost centers
 Have a plan for the data produced
 Plan for maintenance
◦ Content
◦ Technology
Launch & Beyond

Jenn McNamara
jmcnamara@breakawayltd.com
610 420 8812

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Dennis Glenn, MFA, Adjunct Professor| DePaul University Graduate School for New Learning / President | Dennis Glenn LLC Augmented Reality: Revolutionary or Disruptor of Training and Assessment Augmented reality (AR) has the potential to revolutionize training and assessment. This technology innovation superimposes computer-generated sensory input such as sound, video, graphics or GPS data onto a live or indirect view of a physical, real-world environment. The increasing need to scale education-based interactive learning to larger audiences thus mitigating the larger development costs, is where AR has a few potential revolutionary and disruption attributes that must be considered. Learning Objectives: Assessment needs to be done rigorously and methodologically, and AR technologies can provide multiple avenues to achieve this goal. Recall of knowledge is no longer a viable method to provide accurate validation of mastery. In order to assess competency, we need to understand what the learner needs to know and be able to do and then demonstrate their ability to perform these tasks. We will offer multiple solutions to this disruptor. Privacy and security of the data con be compromised using AR technologies. A few of the risks to be discussed are identity theft, invasion of privacy, and unequal access, thus increasing the inequality divide. We will lead a discussion of the avenues to reduce these risks. On the positive side we offer a number of effective solutions that lead to the demonstration of mastery. Using AR technology to disseminate education is a way to teach thousands of users across the globe while eliminating barriers to access, reducing costs, and ensuring consistency in quality and delivery. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

Augmented Reality: Revolutionary or Disruptor of Training and Assessment

SeriousGamesAssoc

Carole Bagley, President, Consultant, Team Lead | The Technology Group, Inc & Distinguished Service Professor | University of St. Thomas (UST) Return on Investment (ROI) for Virtual Environments and Gaming How effective are virtual and gaming environments? Do they have an impact on the user’s learning, on their job or organization and/or do they have an impact on their daily life? The presentation will include a brief discussion of Kirkpatrick’s ROI levels 1-5 and how it is useful in the creation and evaluation of virtual gaming environments. Several virtual environments and games (Health Benefits, Pharmacy and Dentistry games for the Healthcare industry and a Tobacco prevention game for Middle school students) will be discussed and demonstrated and will describe how the evaluation results have impacted the effectiveness of the product and the user. Participants who have conducted ROI evaluations will be asked to share their product evaluation results and how it impacted the users. Participants who are interested in conducting an ROI evaluation will be asked to provide for discussion product descriptions and what results/proof they are looking for in conducting an evaluation. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

Return on Investment (ROI) for Virtual Environments and Gaming

SeriousGamesAssoc

Karen Burns, Asst. Coordinator of Faculty Development | The University of Alabama Enhancing New Employee Orientation with a Digital Scavenger Hunt Pervasive games are a burgeoning genre in which the affordances of mobile devices are used to extend the boundaries of digital games into the real world. This game genre leverages the GPS, photo, video, and texting capabilities of smart phone devices in order to create games that require location-dependent and context-sensitive interactions between the physical and virtual environments. One particular form of pervasive games is a digital scavenger hunt. This presentation will focus on the findings of a study in which a digital scavenger hunt was integrated into new employee orientation. The goal of the study is to determine if a digital scavenger hunt can be an effective means of enhancing the typical employee orientation by reinforcing information provided during the face-to-face sessions, introducing new information, reducing the stress new employees typically feel, and fostering employee competence. While this study is ongoing, data collection and analysis will be completed by May 2019. This session will report on the findings of this study and include a discussion of the successes and challenges of the study. Additionally, discussion will center on potential applications of a digital scavenger hunt being used as a means of learning through discovery. Presented by the Serious Play Conference seriousplayconf.com at Orlando, University of Central Florida, UCF, July 24-26, 2019

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Developer Secrets: How to Avoid Common Mistakes when Contracting for Serious Games

1. Jenn McNamara VP Serious Games

2.  Custom serious game for client  Developed by a game creation partner  Highlights across all phases of a project  Driven by MY observations and experiences http://www.experimentswithsuccess.com

3.  Procurement  Design  Development  Employment PreSolicit / RFP Kickoff Design Develop Test Deliver

4. Justification Requirements Solicitation / Bid process

5.  They provide real experiences  They reach millennials  They sound cool Justification

6. Justification

7. 33 37 2017 ESA Essential Facts Justification

8. 2017 ESA Essential Facts Justification

9.  They are cool, but why?  Learning and assessment with: ◦ Engagement ◦ Repeated practice ◦ Record of behavior ◦ Authentic experience and environments ◦ Sense of organizational loyalty Requirements

10.  During pre-procurement many have input: ◦ Management ◦ Customers (Internal or External) ◦ Information Technology ◦ Human Resources ◦ Training and development ◦ Marketing  More perspectives are great  More requirements, not always Requirements

11.  Visual quality ≠ training fidelity  Platform capabilities should meet needs  Integration must be supportable  Accessibility  Ensure your budget supports requirements  Focus on the need and desired outcomes Requirements

12.  Must be in line with needs / expectations  Secret to getting a top developer Requirementshttp://lifevesting.com

13.  What are you really buying?  Goal is to select a team ◦ You can trust ◦ Feel comfortable working with ◦ Can minimize the risks  Share fixed budgets, timeframes, or scope *Similar idea for general software development in Finding a Partner to Trust: The Agile RFP, by Peter Stevens Solicitation

14.  Talk to bidders  Incorporate orals  Ask about process and products  Define resources  Ask what is expected of you  Support required integration  Ongoing maintenance / help desk  Provide “big picture” Solicitation

15. SERIOUS GAMES MARKET  Look for entertainment + serious experience Solicitation

16. Don’t offer follow on discussion Solicitation

17. Kickoff Analysis Iteration Artifacts Evolution

18.  Developer and customer are a team  Customer provides dedicated resources  Clearly define roles and responsibilities Kickoff

19.  High level definition of problem  Separate management and design meetings  Mutually agree upon schedules  Define approval and change process Kickoff

20. Koreen Olbrish Pagano Immersive Learning Analysis

21.  Where?  Tech?  Hosting?  Integration?  Accommodations?  Data collection? Data use?  Feedback? Analysis

22. Speak up now – the longer you are silent, the more costly the change will be Iteration

23. Set expectations Artifacts

24. Evolution

25. Evolution

26.

27. Evolution

28.

29. Iterative cycles Testing support

30. Iterative cycleshttp://www.alleninteractions.com

31. Iterative cycleshttp://www.strategydriven.com

32.  Playability / usability – representative users  Content - SMEs  Quality assurance - developer  System / device compatibility - joint  Integration – joint if organization manages access / servers / systems Testing

33. Launch and beyond

34.  Pilot/soft launch  Push with a marketing campaign  Support other vendors or internal cost centers  Have a plan for the data produced  Plan for maintenance ◦ Content ◦ Technology Launch & Beyond

35. Step up to the mic

36.

37. Jenn McNamara jmcnamara@breakawayltd.com 610 420 8812

Editor's Notes

International Serious Play Awards https://seriousplayconf.com/about-spcsga/ Serious Game Showcase and Challenge Finalists http://sgschallenge.com/wordpress/ Training Industry listing https://www.trainingindustry.com/learning-communities/serious-games-and-simulation.aspx

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