Online Branding-Elements of a Successful Brand
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Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy
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1) Online branding is important for information providers as the initial message to potential customers is communicated through their website, which acts as a digital storefront.
2) With an abundance of online information, brands help reduce customer search costs by representing a bundle of attributes about a product or service.
3) For information-based industries that have been digitalized, such as libraries, developing an online branding strategy is crucial to build customer familiarity and confidence in an evolving digital environment.
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- 7. Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors
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