2. Analysis for D1
• The main advertising and marketing technique that I have used is to put all text (title,
release date and billing block) in white. This is so that the key pieces of information/ the
information that should be used to find out more about the movie that the posters are
advertising don’t get lost in the poster and that they also don’t blend in with the other
colours of the posters so that its more eye catching, and people don’t need to put in a lot
of effort to actually look at the poster to check it out on the go. This therefore would
increase possible viewing rate of what the posters are advertising because possible
audience members can take in key information about how and when the watch the
movie with just a quick glance.
• Another advertising and marketing technique is that for all my posters I decided to put
the title (Signing Off) at the top of each poster and having it be the biggest font size out
of all the pieces of text for all my posters. This is because in my opinion the title is the
most important piece of text that features on a poster because as long as you take in the
title of the movie that was being advertised on the poster you can figure out everything
else like the release date and who is starring in the movie via a quick google.
3. Analysis for D1 continued:
• I decided to show all of the six main characters in my Theatrical poster so
that the it would be quite easy for everyone who views the poster to judge
the ages of the characters and so that the possible audience member can
use this to judge whether the movie that the poster is advertising will be
for them just by whether they are close ages with the characters which
then leads to the characters being relatable or not to that possible
audience member
• Another idea that things to see if the movie being advertised is for them is
the clothes that the characters are wearing because you can also use that
to guess the ages of the characters and even further what type of character
they are. For example Brad who is the jock of the group of characters
wearing a baseball/bomber jacket is what the stereotypical jock would
wear with jeans and trainers.
4. Analysis for D1 continued:
• The main way that I have made my posters appeal to both genders is
that for my Teaser and Landscape poster I haven’t shows any of the
group of 6 friends (the main characters) and then showing them all in
my Theatrical poster and revealing that the group is evenly split with
three girls and 3 guys. This appeals to both genders because it shows
the equality between the genders even if they are stuck in a Horror
movie being killed. This can also give both male and female audience
members have more choices at choosing a character that is most
relatable or overall their favourite.
5. Improvements that I would make after
everything is now complete:
• The only thing I can think of that if I had more experience with
Photoshop that I would improve any of my poster would be the
colour scheme of my now Theatrical poster. This is the only poster
where the colour scheme is not similar to the colour board however
because of the last-minute change in location the colours scheme is
different. However, if I had more experience with Photoshop I would
alter some of the colours used in the image to match the original
colour board for the poster.
