2. Note: Due to the threat of terrorism in
Pakistan, I have not used any photo
capturing tool at any of the venue,
keeping in view the current situation
of Pakistan
3. Before I Enter the Store
• I planned to visit Imtiaz Super Market, Dolmen
Mall, Naheed Super Market, Chase-up and
Diamond Super Market
All these places have similarity. All stores were
big and the doors were opened for all.
Moreover, the guard welcome us warmly. I felt
an honor to enter all of these stores, one by
one
4. Environment
• The environment was very cosy. Decent
people were shopping. The light music at all
the sights make me feel good.
• Only dolmen and Naheed have three floors,
while the rest were ground based.
• I did not like the floor system as there was too
rush and It was unable to carry basket.
5. • The light was bright at all the sights but the AC
was too low at Imtiaz. The customer service
representatives were nice and security was
visible.
• I did not like the behavior of the guard at
Imtiaz who rather valuing customer, used
abusive language when a boy fell over his leg
by mistake.
6. Personnel
• The salesmen were cooperative but at Imtiaz
super market, the sales men were over our head.
They treat customer as if they are thief. The
privacy to select product was highly disturbed. I
like Naheed more as beauty products like
perfume appealed me and the customer service
people were kind.
• The sales man at all the stores were in uniform
and were young.
7. • In all the supermarket, electronic items were
given larger portion but for eatables, the
space was so limited that it was hard to walk.
8. Customers
• The average age of the customers were
between 20-40. Most of them were with
family but the youngsters were all alone.
Many were buying however few were standing
and chasing other people.
• There were high queues which shows mostly
buy something or the other at all the stores
9. • Overall, I felt good by doing this exercise.
Many things were usual but we pay less
attention to many things.
