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pakistan marketing risk assessment lecture risk identification change risks define risk khurram khan strategic risks operational risks monitor risk ceo’s risks free will islamic risk management chances of occurrence risk impacts eliminate risk risk effects come to wisdom reduce risk attitude towards risk risk management observations consumer behavior survey shopping consumer pattern presentation superstores maju key findings hyperstar consumers karachi swot analysis pest analysis product life cycle 2011 strategy market share p&g soap market market competitors marketing plan safeguard segmentation target market marketing presentation 4ps anti-bacterial soap marketing management new marketing presentation