Assignment 2 store observation

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Assignment 2 store observation

  1. 1. A Crash Course on Creativity Assignment #2 Modarith Ly
  2. 2. RadioShack Observation• Before Entering Store – Big bold and bright store sign draws attention – Glass showcase displays new and trendy gadgets and electronics – Doors are wide open which is inviting
  3. 3. RadioShack Observation cont• Environment – Red and black color scheme in store draws excitement for items that light up – Carpeting in store makes for a calm and homey feeling – The store is well light with white florescent lighting that make everything lively – Ceiling are low and makes it a little more cramp however it feels less intimidating entering a smaller store
  4. 4. RadioShack Observation cont• Personnel – Very little personnel on duty, maybe 2 employees since this is a small store – Within seconds of entering store the employees try to engage you and ask what you’re looking for – 3:1 customer to employee ratio – Employees do have black vest attire and a name badge
  5. 5. RadioShack Observation cont.• Products – Phones are the first product I notice • Possibly high margin with phone contracts • Accessories galore for phones – The central display table features different carrier phones – Cables and other peripherals are out of sight in the back • These items seem to be slow to go off the shelf
  6. 6. RadioShack Observation cont• Customers – Most customers are looking around – Few are with an employee since customers outnumber employees – Customers tend to spend about 15-20 min in the store – Most seem to be browsing around to see some of the latest gadgets and electronics – About 1 out of 5 customers end up purchasing products

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