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My observation in the
supermarket I often go


                Shinji Yamada
contents
・Before I enter the store
・Environment
・Products
・Customers
Before I enter the store

Though the door is closed, just in front of the
door there is a machine which makes
"yakiimo", Japanese seasonal food.

The sweet smell atracts me!!
Environment 1
If I hadn't taken this course, I'd never have
looked up and discovered such decorations. I
hadn't noticed them for almost two years.




                              Green is the color scheme of this store.
                              Sales persons work in green aprons.
Environment 2
・When I observed this store, it was decorated for
Halloween. It seems to be adaptable to
seasons.



                              trick or treat!
Environment3 (Security)
          ・There is a caution on the
          exit door.

          ・It says "Shoplifters are
          watched!!"

          ・It's enough for them to
          hesitate to do bad things.
Characteristic Products
There is so many varieties of liquors. Maybe too
many choices don't lead to purchase. I'm reluctant
to select one of them.
Counting Customers
・Time 17:00~17:15 PM JST

・Category
-housewife 12
-old man or woman   8
-office worker 5
-geek boy only 1
Customers 2
・Even though this store is located near Akihabara
which is the center of Japanese subculture, main
custemers are ordinary people probably.

・In fact, products which geek boys seem to prefer
are sold at a loss・・・
Tnank you for ..
・watching this slides till the end.

・salespersons' cooperation


   gloves left behind by a salesperson

  Price tag says "cafe au lait is 598 yen"

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Crash course on creativity assaignment no.2 observation lab (1)

  • 1. My observation in the supermarket I often go Shinji Yamada
  • 2. contents ・Before I enter the store ・Environment ・Products ・Customers
  • 3. Before I enter the store Though the door is closed, just in front of the door there is a machine which makes "yakiimo", Japanese seasonal food. The sweet smell atracts me!!
  • 4. Environment 1 If I hadn't taken this course, I'd never have looked up and discovered such decorations. I hadn't noticed them for almost two years. Green is the color scheme of this store. Sales persons work in green aprons.
  • 5. Environment 2 ・When I observed this store, it was decorated for Halloween. It seems to be adaptable to seasons. trick or treat!
  • 6. Environment3 (Security) ・There is a caution on the exit door. ・It says "Shoplifters are watched!!" ・It's enough for them to hesitate to do bad things.
  • 7. Characteristic Products There is so many varieties of liquors. Maybe too many choices don't lead to purchase. I'm reluctant to select one of them.
  • 8. Counting Customers ・Time 17:00~17:15 PM JST ・Category -housewife 12 -old man or woman 8 -office worker 5 -geek boy only 1
  • 9. Customers 2 ・Even though this store is located near Akihabara which is the center of Japanese subculture, main custemers are ordinary people probably. ・In fact, products which geek boys seem to prefer are sold at a loss・・・
  • 10. Tnank you for .. ・watching this slides till the end. ・salespersons' cooperation gloves left behind by a salesperson Price tag says "cafe au lait is 598 yen"