Email Campaign Swipe File: https://drive.google.com/drive/folders/1Cp_NHHXQZKmB9_Gm_8wUxLN_p-6zVeoR?usp=sharing

1. Multi-Platform
Launch Strategy

2. Overview
Invigorate PT
paired up with
Theory Health to
create a digital
Parkinson’s
nutrition course.
Launched August 2020
$279

3. Course Validation
March 2017
☐Invigorate PT hosted a 3-part
Parkinson’s Nutrition workshop on
Facebook LIVE.
☐Included downloadable workbook
opt-in.
☐LIVE broadcast turned into
Facebook Ad.
☐Result: 400+ workbook downloads.
(49% landing page conversion rate;
CPA: $3)

4. Course Validation
+ Facebook LIVE

5. Seeing strong interest from
our community, we
gathered questions and
feedback from the free
workshop series and created
The Parkinson’s
Gut Health Protocol

6. + Coordinate efforts across two brands
+ Utilize multiple social media channels
+ Process broken up into 3 phases
Marketing Strategy for
2020 Program Launch

7. Launch Plan
PHASE OF LAUNCH DATES COMPONENTS
PHASE I PRE-LAUNCH July 15 - August 4th
2 Facebook LIVE Broadcasts
→ Optimized for YouTube
→ Promoted beforehand with Instagram Post & Story
Facebook Cover Photo - “Coming Soon!”
Email Sequence promoting LIVE broadcasts
PHASE II CART OPEN August 5th - August 14th
3 Facebook LIVE Broadcasts
→ Optimized for YouTube
→ Facebook Ad - Now Enrolling!
Facebook Cover Photo - “Now Open!”
Daily Instagram Posts
Email Sequence announcing Cart Open
PHASE III CART CLOSE August 15th
Facebook & Instagram Posts
Facebook Cover Photo - “Last Call!”
Email Sequence announcing Cart Close

8. Phase I:
Pre-Launch
Facebook LIVE Broadcast → Turned into Facebook Ad
Optimized for YouTube

9. Phase I:
Pre-Launch
Facebook Cover Photo
“Coming Soon”
Instagram Posts promoting Facebook LIVE Broadcasts

10. Phase II:
Cart Open
Facebook LIVE Broadcast → Turned into Facebook Ad
Optimized for YouTube

11. Phase II:
Cart Open
Facebook Ad
“Open Now”

12. Phase II:
Cart Open
Daily Instagram Posts

13. Phase II:
Cart Open
Instagram
Stories

14. Phase III:
Cart Close
Facebook
Cover Photo

15. Phases I-III:
Email Campaign
DATE
CONTENT
CTA
OPEN RATE CTR
CONVERSION
RATE
7/10
“Parkinson’s & The Gut” Blog Post
44.5% 17.4% N/A
RSVP to 7/15 Facebook LIVE
7/14
Introducing the Brain Health Dietitian
46.9% 11.7% N/A
RSVP to 7/15 Facebook LIVE
7/16
7/15 Facebook LIVE Replay
46.0% 14.2% N/A
RSVP to 7/22 Facebook LIVE
7/22
Facebook LIVE Today
45.8% 10.7% N/A
Join Facebook LIVE Right Now
7/24
7/22 Facebook LIVE Replay
42.6% 9.8% N/A
Share Facebook LIVE Replay
7/30
7/15 & 7/22 Facebook LIVE Replays
46.3% 16.8% N/A
Share Facebook LIVE Replay
7/31
Resend 7/30 Email to Unopens
27.4% 9.4% N/A
Watch Facebook LIVE Replays
Segment Size = ~6,400

16. Phases I-III:
Email Campaign
DATE
CONTENT
CTA
OPEN RATE CTR
CONVERSION
RATE
8/5
Enrollment is Open!
46.8% 15.3% 15.1%
Sign-Up
8/6
Join Today’s Facebook LIVE about the PGHP
42.5% 6.4% 15.9%
RSVP to 8/8 Facebook LIVE / Join Now
8/7
8/8 Facebook LIVE Replay
46.7% 6.6% 16.3%
Sign-Up
8/9
Relationship Between Diet & PD Progression
44.4% 14.4% 11.1%
Sign-Up
8/12
RSVP to 8/13 Facebook LIVE about the PGHP
41.5% 4.4% 15.6%
Sign-Up
8/13
Join Today’s Facebook LIVE about the PGHP
39.3% 5.0% 14.5%
RSVP to 8/13 Facebook LIVE / Join Now
8/14
8/13 Facebook LIVE Replay
41.9% 3.2% 35.6%
Sign-Up
Segment Size = ~6,400

17. Phases I-III:
Email Campaign
DATE
CONTENT
CTA
OPEN RATE CTR
CONVERSION
RATE
8/15
PGHP is Closing Tonight
39.6% 4.2% 52.9%
Sign-Up
8/15
Last Call
36.4% 3.0% 47.3%
Sign-Up
Segment Size = ~6,400

18. Results
AUGUST 2020 LAUNCH
Revenue Generated: $84,912
New Students: 328
Total Ad Spend: $1,832.38