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PR&NewMedia<br />What Techniques Can Be Used to Monitor Social Media and Measure its Effectiveness for Managing Brand Repu...
Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious....
Monitoring and Measuring <br />Social Media<br /><ul><li>What do we know RIGHT NOW about Social Media?
A Quick Case Study
The Current State of Social Media Metrics and Measurement </li></ul>Photo credits: http://www.flickr.com/photos/iliahi/408...
Source: Slideshare.net JohannesBhakfi<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Facebook is more places globally<br />QQ in China is bigger<br />300 Million Users <br />http://www.vincos.it/world-map-of...
Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
A Case Study of Online Success<br />
Multiple Elements Included <br />
One More Quick Case Study<br />
Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
Free Measurement / Visibility Tools<br />www.google.com/insights/search<br />www.google.com/trends<br />www.alexa.com<br /...
WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engage...
Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction – The actions a person takes while present at those touch...
Intimacy – The affection a person holds for a brand
Influence – The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/ph...
We ALL need<br />toBecome<br />‘ers<br />Data<br />
Paid Tools<br />
Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
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What Techniques Can Be Used to Monitor Social Media and Measure its Effectiveness for Managing Brand Reputation? PR Week London June 2009

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PR Week - PR & New Media in Practice Conference - London June 2009. Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media

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What Techniques Can Be Used to Monitor Social Media and Measure its Effectiveness for Managing Brand Reputation? PR Week London June 2009

  1. 1. PR&NewMedia<br />What Techniques Can Be Used to Monitor Social Media and Measure its Effectiveness for Managing Brand Reputation? <br />
  2. 2. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />
  3. 3. Monitoring and Measuring <br />Social Media<br /><ul><li>What do we know RIGHT NOW about Social Media?
  4. 4. A Quick Case Study
  5. 5. The Current State of Social Media Metrics and Measurement </li></ul>Photo credits: http://www.flickr.com/photos/iliahi/408971482/<br />
  6. 6. Source: Slideshare.net JohannesBhakfi<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  7. 7. Facebook is more places globally<br />QQ in China is bigger<br />300 Million Users <br />http://www.vincos.it/world-map-of-social-networks/<br />
  8. 8.
  9. 9. Listen<br />Created by: Michael Pranikoff, PR Newswire Director of Emerging Media<br />
  10. 10. Photo credit: http://www.flickr.com/photos/margolove/1810357551/<br />
  11. 11.
  12. 12.
  13. 13. A Case Study of Online Success<br />
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  16. 16.
  17. 17. Multiple Elements Included <br />
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  29. 29.
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  36. 36. One More Quick Case Study<br />
  37. 37.
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  40. 40.
  41. 41.
  42. 42. Visibility<br />Photo credit: http://www.flickr.com/photos/fortphoto/1746927016/<br />
  43. 43. Free Measurement / Visibility Tools<br />www.google.com/insights/search<br />www.google.com/trends<br />www.alexa.com<br />www.quantcast.com<br />www.compete.com<br />www.quarkbase.com<br />www.statbrain.com<br />Blog Specific Tools<br />www.blogpulse.com<br />www.technorati.com<br />www.icerocket.com<br />
  44. 44. WhiteHouse.gov<br />New Era of Engagement – Nielsen<br />http://www.nielsen-online.com/blog/2009/04/29/a-new-era-of-engagement/<br />
  45. 45. Engagement<br />The 3 I’s of Engagement<br /><ul><li>Interaction – The actions a person takes while present at those touch points
  46. 46. Intimacy – The affection a person holds for a brand
  47. 47. Influence – The likelihood a person is to advocate on behalf of the brand </li></ul>Photo credit: http://www.flickr.com/photos/juantheflyfactory/3417503039/<br />
  48. 48.
  49. 49. We ALL need<br />toBecome<br />‘ers<br />Data<br />
  50. 50. Paid Tools<br />
  51. 51.
  52. 52. Photo credit: http://www.flickr.com/photos/unaerica/3271668934/<br />
  53. 53. Photo credit: http://recessionearning.com/10-ways-to-recession-proof-your-life.php<br />
  54. 54. If You Can’t Measure It…<br />Don’t Do It<br />Strata-G – Seizing Opportunity in a Recession, March 2009<br />Photo credit: http://www.flickr.com/photos/wattornot/2811970213/<br />
  55. 55. Michael Pranikoff<br />Director, Emerging Media<br />PR Newswire<br />michael.pranikoff@prnewswire.com<br />www.delicious.com/michaelpranikoff<br />Twitter / @mpranikoff<br />
  56. 56. PR&NewMedia<br />What Techniques Can Be Used to Monitor Social Media and Measure its Effectiveness for Managing Brand Reputation? <br />

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