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Sgmp social media for meeting planners

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Sgmp social media for meeting planners

  1. 1. IV. Why meeting successfulsocial mediaII. The V. Tips for a planner’s should be on planners “social” I. Snapshot of Discussion planner. III. Five ways theuse social media. VI. to meeting social media. conference. toolkit.
  2. 2. 90% of respondents over age 60 use LinkedIn 43% of those over age 60 use YouTube 88% of the 20-29 age group use Facebook 41% of the 20-29 age group use Twitter29% of the 20-29 age group read or write blogs
  3. 3. 86% Females use LinkedIn 60% Males use Facebook 30% Females use Twitter 37% Males use YouTube31% Males read or write blogs
  4. 4. 88% of LinkedIn Users have 15+ Years of Experience65% of Facebook Users have less than 5 years of experience 40% of YouTube Users have 15-19 years of experience 38% of Twitter Users have 5-9 years in the business 32% of Bloggers have 5-9 years of experience
  5. 5. Networking opportunities and educational content.
  6. 6. Drive attendance.
  7. 7. Mobilize registered attendees.
  8. 8. Increase attendee engagement.
  9. 9. Shape your reputation.
  10. 10. #1: Live discussions before, during and after the conference.
  11. 11. #2: QR Codes.
  12. 12. #3: Mobile guides and apps.
  13. 13. #4: Let your attendees “plan” the conference.
  14. 14. #5: Use photos and videos to tell the conference story.
  15. 15. Build brand equity.
  16. 16. Develop a tweet plan.
  17. 17. #4 #3 – Do aaproduct – Create video Exchange business#2 – – Debunk myths. #5 Answer questions. #1 – Educate. for service. catalogue. review.
  18. 18. Dedicate a staff person for on-site socialCreate Workthe attendees’ experiences. Hire a promote the conference hashtag. Share photographer/videographer. and with the local DMO staff. media communications.
  19. 19. Gathan D. BordenDirector, Brand Marketing & Advertising gborden@gotolouisville.com

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