Grow Nebraska Social Media Ppt(2)


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Presentation prepared for GROW Nebraska Marketing Workshops. Fall, 2009.
Prepared and presented by UNL Extension Educators.

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  • Dennis Introduction to what we will be presenting. - identifying UNL Extension as a partner in helping GROW Nebraska continue the learning curve necessary for successful entrepreneurs in the future. Play YouTube Video, 'Did You Know'
  • Dennis Audience is active online and demand more – they demand a relationship and trust – chris brogan
  • Dennis
  • Dennis    Utterli  - Share and discuss your news instantly on Utterli . Mobile post to your blog, twitter, facebook or page or other website instantly, anytime right from your cell phone.
  • Dewey   79%American adults used tnternet in 2009, up from 67% Feb. 2005 46% of online American adults use a social networking site like MySpace, Facebook or LinkedIn, up from 8% in February 2005 65% of teens 12-17 use online social networks as of Feb 2008, up from 58% in 2007 As of August 2009, Facebook was the most popular online social network for American adults
  • Dewey will do
  • Marketers have embraced the YouTube marketing platform and as an innovative and engaging vehicle for connecting with their target audiences, and they are increasing sales and exposure for their companies and brands in many different ways. In some cases they run video advertising, such as InVideo Ads or YouTube video ads, but they are also sponsoring contests, creating brand channels, and adding their own original content to the site. This model is a natural fit for our community because it follows one of the general philosophies of the site itself—user experience comes first. Our community has defined what works in this space, and we'll continue to innovate based on their feedback. There are several other ways for users, partners, and advertisers to benefit from engaging with the millions of people who make up the world's largest online video community: YouTube Insight: A free tool offered by YouTube that allows anyone with a YouTube account—users, partners, or advertisers—to view detailed statistics about the videos that they upload to the site.
  • (Dennis)   Facebook allows users to set up a poll for $25 based on a fee of 25 cents per respondent up to 100 respondents Entrepreneurs can find expertise and connections to build business This network can become a resource they can tap for ideas, for help solving business challenging and to market products and services Social media is like the wild west – people are trying to figure out what works for them.
  • Narrow market by researching demographics Learn to use tools and applications to market business Include detailed information in your profile A place to educate Find people you already know – quick way to build network and develop clients Facebook tools and applications - such as video and business cards     NOTE:  Stop here and demonstrate how to create a business site on Facebook. (Dennis) Help those who don't have a facebook acct get one and ask them to all join the GROW Marketing Group on Facebook.
  • (Dewey)   go to Flickr and demonstrate how to use ... with examples   how to set up an account   upload photos
  • Dewey  show how to do this
  • Dewey will do this one How many have uploaded a video to youtube? User/viewer created video Huge market reach Demonstrate products, services, destinations Doesn’t have to be ‘professional Easy to create and upload Ability to embed to web site   Dennis will do the podcasting part  
  • Dennis will do podcasting Examples: Tourism
  • Dennis will do blogs
  • Dewey will do Twitter
  • Dennis will demonstrate this.
  • (Dewey) It's easiest to think of it as a stairway, and the diagram is laid out as such. If you learn anything from this column, it's that you need to take that first step. It's also the most important one. As showcased in the diagram, the four steps are: Listen to your customer and conversations around your brand. Interact -- join the conversation. React -- Adjust your product or service based on feedback. Sell. Companies often enter the social media fray and jump straight to step four, selling. This is the worst thing you can do, and it won't be effective. You need to start with step one, which is listening . Without listening, the other three steps won't achieve any degree of success. As many have said before me (including Li Evans ), there's a reason we have two ears and one mouth. Notice in the diagram that the steps for the customer than happen in the reverse order of the company. This is huge . It's these steps that the customer takes within social media that give an exponential return (good or bad). If it makes it easier to grasp, you can consider these steps 5, 6, 7, 8. This is where the magic can really happen. Listen: The customer buys the product service from the selling company. The customer's first step is to listen for what to expect from the product or service (important expectation setting here). What is the value that will be delivered? This also may involve reading instructions or a manual. Interact : The customer will then interact with their new product or service. React: During or after this interaction, the customer will react according to their experience (good/neutral/bad). Sell: The consumer's reaction to the product or service will determine if they sell for or against (the company/product). Keep in mind if it's a negative reaction you still have a chance to correct the situation by interacting and reacting . That's the beauty of social media. As a company, if you appropriately engage in the four steps, then the stairs in the diagram act more like an escalator (pun intended) rather than a traditional stairway. It will create a positively circular motion, which, with the appropriate greasing (effort), will continue to take your product or service to the top. And that is the true beauty of Socialnomics . Some of the best strategies in social media are often the simplest.
  • (Dennis) Reaching a variety of audiences in the way they prefer or actually do receive their information.
  • Dennis will do finish with this one   May consider adding and watching video or two Video on social networking Video: Did You Know!  
  • Grow Nebraska Social Media Ppt(2)

    1. 1. Dewey Teel, Extension Educator Dennis Kahl, Extension Educator University of Nebraska Extension & Janell Ehrke-Anderson Ashley Blickenstaff GROW Nebraska GROW Nebraska Marketing Workshops 2009 Social Media Solutions Did You Know 4.0
    2. 2. WELCOME Go to this address when you arrive and complete the Pretest
    3. 3. Things to Accept <ul><ul><li>Your Website is one of the MOST important marketing tools. </li></ul></ul><ul><ul><li>Your audience is active online. </li></ul></ul><ul><ul><li>Technology can make your life easier! </li></ul></ul>
    4. 4. Features of Web 2.0 <ul><ul><li>Enhanced retail opportunities </li></ul></ul><ul><ul><li>Real-time web updates </li></ul></ul><ul><ul><li>Community support and loyalty </li></ul></ul><ul><ul><li>Dynamic web features increase market </li></ul></ul><ul><ul><li>Increased workforce and worker connectivity </li></ul></ul><ul><ul><li>Social and Professional Networking </li></ul></ul>
    5. 5. How many of you have? <ul><ul><li>Have a business Facebook account </li></ul></ul><ul><ul><li>Created a Flickr account </li></ul></ul><ul><ul><li>Uploaded a Youtube video </li></ul></ul><ul><ul><li>Created a Blog </li></ul></ul><ul><ul><li>Created Podcast </li></ul></ul><ul><ul><li>Have a Twitter Account </li></ul></ul><ul><ul><li>Used Utterli </li></ul></ul>
    6. 6. SNS Demographics <ul><ul><li>79% American adults used Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><ul><li>55+ is the fastest growing Facebook user – mostly female </li></ul></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><ul><li>only 12% of all </li></ul></ul></ul><ul><ul><li>As of August 2009, Facebook was the most popular online social network </li></ul></ul>
    7. 7. Of adult SNS users: <ul><ul><li>79% American adults use Internet </li></ul></ul><ul><ul><li>46% of online American adults use a social networking site </li></ul></ul><ul><ul><ul><li>55+ is the fastest growing Facebook user – mostly female </li></ul></ul></ul><ul><ul><li>65% of teens 12-17 use online social networks </li></ul></ul><ul><ul><ul><li>Only 12% of Facebook users </li></ul></ul></ul><ul><ul><li>As of August 2009, Facebook was the most popular online social network </li></ul></ul>Pew Internet -
    8. 8. youTube Users <ul><li>17 – 30 years of age </li></ul><ul><li>20 hours of video uploaded every minute </li></ul><ul><li>Innovative vehicle for connecting with target audience </li></ul><ul><li>Worlds largest online video community </li></ul><ul><ul><li>Video advertising </li></ul></ul><ul><ul><li>Sponsor contests </li></ul></ul><ul><ul><li>Create brand channels </li></ul></ul>
    9. 9. Facebook <ul><ul><li>300 million users worldwide </li></ul></ul><ul><ul><li>26 million small businesses </li></ul></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Market Research </li></ul></ul><ul><ul><ul><li>Through polling application </li></ul></ul></ul><ul><ul><li>Direct Target Marketing </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>Upload photos/video </li></ul></ul>
    10. 10. Facebook
    11. 11. <ul><ul><li>Upload Photos </li></ul></ul><ul><ul><ul><li>Utilize tags </li></ul></ul></ul><ul><ul><ul><li>Join Groups </li></ul></ul></ul><ul><ul><li>Embed photography into website </li></ul></ul><ul><ul><li>GROW Nebraska photostream </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul><ul><ul><li>The Fruit Company </li></ul></ul><ul><ul><ul><li> </li></ul></ul></ul>
    12. 12. Link Flickr & Facebook <ul><ul><li>Flickr </li></ul></ul><ul><ul><ul><li>Notify Facebook with a post to your newsfeed when new photos uploaded </li></ul></ul></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><ul><li>Share Flickr photos with Facebook friends </li></ul></ul></ul>
    13. 13. Video <ul><ul><li>Create video </li></ul></ul><ul><ul><ul><li>Upload to </li></ul></ul></ul><ul><ul><ul><li>Upload to podcast </li></ul></ul></ul><ul><ul><ul><li>Link file to website </li></ul></ul></ul>
    14. 14. <ul><ul><li>YouTube </li></ul></ul><ul><ul><ul><li>Create a Profile </li></ul></ul></ul><ul><ul><ul><li>Upload Videos </li></ul></ul></ul><ul><ul><li>Embed in website </li></ul></ul><ul><ul><li>How to grow your youtube audience - </li></ul></ul>
    15. 15. Podcasting <ul><ul><li>Audio casts </li></ul></ul><ul><ul><li>Video casts </li></ul></ul>
    16. 16. Blogs <ul><ul><li>Almost essential for small or niche business </li></ul></ul><ul><ul><li>Provides constant updates to customers </li></ul></ul><ul><ul><li>Drives traffic to your site </li></ul></ul><ul><ul><li>Creates “enthusiasts” </li></ul></ul><ul><ul><li>Easy to manage and setup </li></ul></ul>
    17. 17. Twitter <ul><ul><li>Microblogging </li></ul></ul><ul><ul><ul><li>Chris Brogan ’ s Blog </li></ul></ul></ul><ul><ul><ul><ul><li>50 Ideas for using Twitter for business </li></ul></ul></ul></ul><ul><ul><ul><li>GROW Nebraska - grownebraska </li></ul></ul></ul>
    18. 18. Harness the power of SNS 1 Cell Phone Text         Utterli Utterli         Twitter and Wordpress Twitter        Facebook
    19. 21. Import Blogs = Increase Blog Effects  <ul><li>  </li></ul><ul><li>  </li></ul>
    20. 22. How to Import <ul><li>Blogs to Facebook </li></ul><ul><ul><li>Click on Notes tab  </li></ul></ul><ul><ul><li>Click on Import a blog on the right hand side </li></ul></ul><ul><ul><li>  Put Blog URL information to start feeding </li></ul></ul><ul><li>Facebook to Twitter </li></ul>
    21. 23. Follow GROW <ul><li>FACEBOOK </li></ul><ul><ul><li>Search for GROW Nebraska in the search engine or go to   </li></ul></ul><ul><ul><li>Click on the &quot;Become a Fan&quot; button at the top of the page.  </li></ul></ul><ul><li>TWITTER </li></ul><ul><ul><li>Search for GROW Nebraska in the search engine or go to </li></ul></ul><ul><ul><li>Click the &quot;Follow&quot; button at the top of the page.  </li></ul></ul>
    22. 24. Twitter Hashtags <ul><ul><li>A hashtag in Twitter is a way for many different people to write about the same event and have it all collected in one place.  </li></ul></ul><ul><ul><li>GROW Nebraska is now using the hashtag #growne </li></ul></ul><ul><ul><li>You can add this into your tweet mention the marketing workshop so that other attendees can easily find the info you post about the workshop. </li></ul></ul>
    23. 25. GROW's Next Step for Social Marketing <ul><li>Facebook Ads </li></ul><ul><ul><li>Pay Per Click </li></ul></ul><ul><ul><li>Set daily budget and time frame </li></ul></ul><ul><ul><li>Reach a large, but targeted audience at a low cost </li></ul></ul><ul><ul><li>GROW will help you create ads and find niche target </li></ul></ul>
    24. 26. Four Steps for Social Marketing Success
    25. 27. One Piece Many Deliverables <ul><ul><li>Written content </li></ul></ul><ul><ul><ul><li>Make a press release </li></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><ul><li> </li></ul></ul></ul></ul><ul><ul><ul><li>Create an eNewsletter </li></ul></ul></ul><ul><ul><ul><li>Add to Blog </li></ul></ul></ul><ul><ul><ul><li>Article for website </li></ul></ul></ul><ul><ul><ul><li>Convert to audio/video </li></ul></ul></ul><ul><ul><li>It’s all about the customer! </li></ul></ul>
    26. 28. Content is the number one reason people come to our Web sites
    27. 29. There is more to the &quot;Social&quot; story <ul><li> </li></ul><ul><li>  </li></ul><ul><li>Other social media to consider: </li></ul><ul><ul><li>Friendfeed </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>Digg </li></ul></ul><ul><ul><li>Delicious </li></ul></ul><ul><ul><li>Toodledo </li></ul></ul>
    28. 30. Please Complete the Post Test at this location: UNL Extension Entrepreneur Website:
    29. 31. GROW Nebraska Marketing Workshops 2009 It’s all about the customer!