The document summarizes the results of a questionnaire and focus group conducted to evaluate GoPoP magazine. It finds that the target audience for the magazine is young females, as they were most inclined to purchase and be interested in the magazine. The front cover images and title were the most appealing factors. While the layout and column design of the magazine pages were generally liked, some text alignment issues were noted. Colorful imagery and fact boxes providing artist insights were the most attractive elements of the double page spreads. Most respondents said they would purchase the magazine if seen in a store.

1. A U D I E N C E R E S E A R C H F R O M M Y Q U E S T I O N N A I R E A N D F O C U S G R O U P T O
E V A L U A T E G O P O P .
S A N D E E P S H O K E R
QUESTIONNAIRE
RESULTS AND ANALYSIS

2. QUESTION 1
• I mainly asked females
to complete my
questionnaire, as
GoPoP targets
females as the target
audience. This is
highlighted through
the questionnaire as
the females we more
inclined to purchase
or look at the
magazine.

3. QUESTION 2
• For my questionnaire I
asked young
teenagers mostly as
this is the target
audience for GoPoP
and it also has
allowed me to
contrast fully to my
previous
questionnaire from
when I was collecting
market research.

4. QUESTION 3
• 70% of people said
that GoPoP would
appeal to them if they
were to see it in a shop
for example. From
analysing the results I
have found that those
who were not inclined
by the magazine were
either male or aged
above 17. This clearly
implies that those who
fit the target audience
of being a young
female teenager were
more interested by the
magazine.

5. QUESTION 4
• On the front Cover 55%
of people said they
preferred the images
and 50% said they liked
the magazine title. This
shows that on the front
cover the images and
title ‘GoPoP’ are the
most appealing factors.

6. QUESTION 5
• The majority of people
said that they did like
the layout of the
magazine, by the use of
the columns; however,
those who did not like
the layout of the
contents page showed
that it was the
alignment of text that
seemed out of place as
many hyphens were
seen.

7. QUESTION 6
• Look at the Double page spread,
what attracts you?
Many of the answer gained from
this question showed that the
majority of people were attracted
to the DPS because of the use of
colour and imagery. Also, many
people said they liked the use of
the fact file boxes as they gave an
insight to the artists shown in the
magazine.
What I found from this question was
again the fact that the alignment
to the article needed to be
perfected some what.

8. QUESTION 7
• The main majority of
people said they
would purchase the
magazine if they
were to see it in a
shop. As highlighted
previously those who
would not purchase
the magazine were
not the target
audience for the
pop magazine
therefore would not
be inclined to
purchase it.