What is Profession? What is Professionalism? Who are Professionals?
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2. PROFESSION
A paid occupation, especially one
that involves prolonged training and a
formal qualification.
Presenter: Maria Ayyub (7090)
3. PROFESSIONALISM
Professionalism is a
determined effort by everyone in
the workplace to give their best
each and every day.
In PR, there are differences of
opinion about whether PR is a
craft, skill or a developing
profession.
Presenter: Maria Ayyub (7090)
4. THE IMPORTANCE OF
PROFESSIONALISM
Professionalism is one of the biggest factors in your level of
career success. It might sound dramatic, but it’s true! This trait
affects every aspect of how you do your job.
A lack of professionalism can cost you a job or promotion, and it
can even put you first in line for a layoff.
“Your level of professionalism can make or break your career,”
Walker says.
Presenter: Maria Ayyub (7090)
5. Professionalism is so important is because it’s an outward
display of your attitude toward your job and your company.
“It’s a sign of loyalty, dependability and responsibility.”
Presenter: Maria Ayyub (7090)
12. ETHICS IN PUBLIC RELATIONS
In the public relations, ethics includes values such as honesty,
openness, loyalty, fair-mindedness, respect, integrity, and forthright
communication.
Ethics has become a staple for PR practitioners.
Fundamentally, the work of a PR practitioner whittles down to
reputation management, promoting the positive coverage of their
clients and managing the negative.
Presenter: NamraTulain (7091)
13. PROFESSIONAL CODES OF ETHICS
IN PR
Fairness – deal fairly with everyone
Advocacy - provide facts to aid informed public debate
Loyalty – serve private and public interests with faithful integrity
Independence – provide objective counsel with personal
accountability
Expertise – acquire and use specialized knowledge and experience
responsibility
Honesty- advance the interests of whom we represent accurately and
honestly
Presenter: NamraTulain (7091)