2016 cause conference bree von faith jennifer kang_skills-based volunteering

1. #CauseSD ™
BREE VON FAITH, VOLUNTEERMATCH
JENNIFER KANG, TAPROOT FOUNDATION
Skills-Based Volunteering:
Help Bring Purpose to your Brand
™

2. #CauseSD ™
DISCUSSION CHECKLIST
 What is skills based volunteering?
 Why is this important?
 How do you get started today?

3. #CauseSD ™
WHAT IS
SKILLS-BASED VOLUNTEERING

4. #CauseSD ™
UNDERSTANDING THE SPECTRUM
Taproot Foundation, 2008.
Nonprofit
Needs
Types of
Support
Examples
of
Common
Activities

5. #CauseSD ™
Body Slide
Option D
•Bullet 1
•Bullet 2
•Bullet 3
• Bullet
Photos from Groupon Engineering Blog

6. #CauseSD ™
CASE STUDY – PRO BONO
The Adobe Pro Bono Initiative is a mature pro bono
program that provide employees with opportunities
to participate in team-based projects, individual
projects, or projects on the Taproot+ Platform
Program
Components
Teams of
employees
complete high-
profile projects
Individual
employees
identify and lead
their own
projects
Adobe Project
Match
Employee Project
Match
Taproot+ Projects
Employees
connect with
nonprofits on
the Taproot+
platform
The Adobe Initiative is a highly customized program that has
been developed through a four year partnership; the program
has contributed more than $600,000 in services to nonprofit
organizations and is poised for large scale growth in 2016.

7. #CauseSD ™
WHY IS THIS IMPORTANT?

8. #CauseSD ™
VARIED VOLUNTEER PROGRAMS
ARE MOST SUCCESSFUL

9. #CauseSD ™
VARIED VOLUNTEER PROGRAM
COMPONENTS
Classroom
Support,
Mock
Interviews,
Career Fair
Coaching
Hagerty
Events
Education &
Youth
Development
Economic
Development
& Trail Access
for Local
Community
Pro Bono Projects:
Trail Use Data Analysis
Salesforce Transition
Develop HR Policies
TART Trails
Trail
Clean Up,
Blood Drives,
Fueling our
Communities
Company
Cause Areas
Signature
Partnerships,
Events &
Projects
Staff &
Team Led
Volunteer
Projects
Service Days
Group
Opportunities
Individual
Passions &
Skill Sets
VTO &
Individual
Volunteering

10. #CauseSD ™
GOOD FOR BUSINESS
An effective pro bono program maximizes both
business value and social impact
Human Resources
Pro bono programs are great drivers of professional development,
increasing employee satisfaction, enhancing recruitment, and
creating a more interconnected workplace
Reputation
These programs help you expand your network, improve brand and
public relations and/or strengthen your sustained license to
operate
Innovation
Pro bono projects can help foster a climate of innovation, result in
new or improved products, and/or expand into new markets or
enhance your current market penetration
Increased Community Impact
Enable your community partners to expand their own impact by
building their capacity to deliver their critical services to the
community
Taproot Foundation, 2008.

11. #CauseSD ™
THE NUMBERS
of nonprofits
want more
PRO BONO
5%
of
professionals
are interested
in joining a
board if pro
bono and
in-kind were
their expected
contribution
91%
$150/hr
Conservative average
value of pro bono
services:
3+
YEARS.
of recent MBA grads would be willing to
forgo up to of their expected income to
work at a company with a better reputation for
CSR and engagement
92%
According to CECP’s annual survey, pro
bono and board service have been the
fastest growing CSR programs for
of the
millennial workforce
would prefer to work at
a company that provides
opportunities to apply
their skills to benefit
nonprofit organizations
66%
97%
14%
Skills-based
volunteers are
more likely to have a
higher level of
employee morale
than non-volunteers
38%
32 million
LINKEDIN
members indicated
interest in skilled
volunteering

12. #CauseSD ™
JUMP-START TODAY
STRATEGIC PROGRAM DESIGN
HOW DO I GET STARTED?

13. #CauseSD ™
LISTEN TO COMMUNITY NEEDS

14. #CauseSD ™
Jump-Start a
Skills-Based
Volunteer
Program
1) Look within your Company
2) Find Connections
3) Learn & Scale

15. #CauseSD ™
Look within your Company
•Identify motivations
•Recruit potential advocates
•Align functionality with volunteerism

16. #CauseSD ™
Find Connections
• Existing nonprofit relationships
• Explore staff nonprofit connections
• Online Resources:
• VolunteerMatch.org
• Taproot Foundation
• LinkedIn Volunteer Marketplace

17. #CauseSD ™
STRATEGIC PROGRAM DESIGN:
5 ESSENTIAL STEPS
GOAL-SETTING
DISCOVERY
DESIGN
PILOT
ASSESSMENT
IDENTIFY WHAT YOU WANT YOUR PROGRAM TO ACCOMPLISH
TEST AND PROVE YOUR DESIGN CHOICES
DESIGN A STRONG PROGRAM THAT MEETS YOUR GOALS
EXPLORE THE OPPORTUNITY TO BUILD A POWERFUL PROGRAM
LEARN FROM YOUR PILOT AND MAKE IMPROVEMENTS

18. #CauseSD ™
COMMUNITY
GOALS
►Target specific issue area or cause
►Build capacity of partner organizations
so that they can better achieve their
missions
►Enhance giving program to have a
deeper, broader impact
IDENTIFY THE IMPACT YOU WANT TO MAKEGOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
►Enhance HR efforts
►Build reputation
►Foster innovation
IDENTIFY YOUR GOALS
BUSINESS
GOALS

19. #CauseSD ™
EXPLORE YOUR OPPORTUNITY
CONDUCT RESEARCH TO INFORM PROGRAM DESIGNGOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
INTERNAL Q’s
 What skills are available
among our employees?
 What’s the appetite for
pro bono service?
 What’s the bandwidth to
take on pro bono
projects?
 What’s the feasibility of
integrating pro bono into
HR practices?
 What motivates/inspires
our employees?
EXTERNAL Q’s
 What are the areas of
social sector need?
 Is pro bono service a
suitable solution? If so,
what skills are
necessary?
 What type of pro bono
project support is
necessary?
 What are other
companies doing?

20. #CauseSD ™
FIND THE
CROSS-SECTION:
WHERE DO SECTOR
NEEDS & AVAILABLE
SKILLS OVERLAP?
USE YOUR RESEARCH TO INFORM PROGRAM DESIGN
GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
DESIGN YOUR PROGRAM

21. #CauseSD ™
PILOT YOUR APPROACH
GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN
REMEMBER THE FIVE KEY TENETS OF SUCCESSFUL
PRO BONO PROJECTS
1. The project is completed and delivered in a timely
manner
2. The deliverable is implementable and sustainable
3. The Clients’ and the Volunteers’ expectations are
met or exceeded
4. All parties report high satisfaction with the group’s
interactions
5. The Client reports that the project made an impact

22. #CauseSD ™
LEARN AND GET BETTER
Assess your findings and
recommend improvements: What
went well? What could be
enhanced?
Evaluate the success of the project
(i.e. participant satisfaction, progress
against stated goals)
Adjust your model to reflect
recommended improvements
EVALUATE. ASSESS. IMPROVE.GOAL-SETTING
DISCOVERY
PILOT
ASSESSMENT
DESIGN

23. #CauseSD ™
Get Started Today!
1) Assess & Evaluate
2) Communicate & Share
3) Build Relationships &
Reach Out

24. #CauseSD ™
OPTIONAL SUBTITLE

25. #CauseSD ™
JENNIFER YUAN KANG
SENIOR CONSULTANT, ADVISORY SERVICES
TAPROOT FOUNDATION
1000 N. ALAMEDA STREET, SUITE 320
LOS ANGELES, CA 90012
T (213) 988-6271 X300
C (626) 592-2783
JENNIFER@TAPROOTFOUNDATION.ORG
WWW.TAPROOTFOUNDATION.ORG
Thank You
BREE VON FAITH
SENIOR MANAGER, MARKETING
VOLUNTEERMATCH
550 MONTGOMERY STREET, FL 8
SAN FRANCISCO, CA 95111
@BREEVONFAITH
C (805) 732-6129
BVONFAITH@VOLUNTEERMATCH.ORG
SOLUTIONS.VOLUNTEERMATCH.ORG