Recruitment is Marketing | InDemand 2014

1. Recruitment is Marketing

3. STRATEGY |AWARENESS à ENGAGE à NURTURE à HIRE 3

4. CONSIDERING HIRED UNAWARE AWARE Every Candidate has completed The Candidate Journey Every Candidate’s Journey From Unaware to Hired

5. ADP = Payday!!!!!!!!!!!!!!!! 5

9. STRATEGY |AWARENESS à ENGAGE à NURTURE à HIRE 9

10. Strategy: Deﬁne and Build The Brand 10

11. Communication ADP’s Employer Brand incorporates our Mission, Vision and Values One ADP Integrity is Everything Insightful Expertise Service Excellence Inspiring Innovation Each Person CountsResults-driven Social Responsibility

12. Employment Value Proposition Preferences for Sales in Professional Services in North America We also work with partners to understand what target talent pools care about

13. 13

14. MarkeRng Funnel to Engage and ATract Top Talent Build Awareness Engage Nurture Hire! Next-Class Strategies include converting candidates and employees into promoters

15. Step 1: Create Awareness STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE

16. Step 2. Build CommuniRes of Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE NEXT SLIDE – show various TS 16

17. Step 2. Build CommuniRes of Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE 2 187,446 followers 79% of LI Members are interested in updates on job opportuni6es from companies they follow 23% of LI Members hired were following ADP at the 6me of hire

18. Step 2: Build CommuniRes of Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE Beneﬁts of a Community: Measurable Results Deﬁne populaRons within the talent community to engage in new ways: By area of interest and/or regionally •  Recruiter Chats •  Customized Webinars •  Targeted e-‐newsleEers •  Invita6ons to meet us at events (college campus, Diversity Events, Industry events, career fairs, Your own hosted events) Using digital means of communica6on (or digital tracking on physical ads) allows you to track every step of the process and make constant improvements

19. Step 3: Nurture Your Talent STRATEGY |AWARENESS à ENGAGE à NURTURE à HIRE 19

20. The Norm Corporate Branding Content PR Awards Corporate Blog Earnings Community Efforts Job Postings

21. Best In Class Corporate Branding Content PR Awards Corporate Blog Earnings Community Efforts Job Postings Powerful Talent Brand Content Thought Leadership Humor Video/Photos Employee Testimonials Department/ Individual Blogs Pop Culture

22. Step 3: Nurture Your Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE §  Newsletters §  Webinars §  Job Alerts •  22 Email Marketing Hires were up 200% this fiscal year

23. Step 3: Nurture Your Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE Event Based MarkeRng: •  Webinars •  Virtual Career Fairs •  Live Events •  23

24. Step 3: Nurture Your Talent STRATEGY àAWARENESS à ENGAGE à NURTURE à HIRE

25. ADP Talent Brand: By the Numbers 25 Life@ADP -‐ 52% Community | Diversity | Beneﬁts Technology@ADP – 9% Discover a culture of innovaBon StarRng your Career -‐ 4% On-‐campus recruiBng, career advice for recent grads ADP EssenRals – 22% HR, Payroll, Client Service & ImplementaBon Careers Sales@ADP – 13% Explore ADP’s top-‐ranked Sales Programs 800,000+ Talent Community Members 10% of North American hires are directly aEributed to talent branding programs Sales HR IT Consulting Operations 187,446+ Followers on LinkedIn

26. Talent Brand Index measures your talent brand What percent of people who know about you show an interest? Talent Brand Index = Talent Brand Engagement Talent Brand Reach Talent Brand Reach Talent Brand Engagement Talent 4,792,260 members members 755,096 ADP 16% 26

27. Thank You

Recruitment is Marketing | InDemand 2014

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Recruitment is Marketing | InDemand 2014