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Enabling Successful Communities Km World09


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This is a deck I shall be sharing at the KMWorld, 2009 at San Jose next week.

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Enabling Successful Communities Km World09

  1. 1. Enabling successful communities Accenture Copyright © 2009 Accenture All Rights Reserved.
  2. 2. Accenture has a long tradition in enabling communities... <ul><li>Our Company </li></ul><ul><li>Our Communities </li></ul>Copyright © 2009 Accenture All Rights Reserved. <ul><li>Over $23.4 Billion in Revenue (FY08) </li></ul><ul><li>Over 186,000 Professionals in 49 Countries </li></ul><ul><li>91 of the Fortune Global 100 </li></ul><ul><li>2/3 of the Fortune Global 500 </li></ul><ul><li>All of our top 100 clients have been clients for at least five years, and 85 have been clients for at least 10 years </li></ul><ul><li>Over $500M in R&D expenditures </li></ul><ul><li>Over $500M in Training expenditures </li></ul><ul><li>Over 500 Communities of Practice that are X-industry, X-workforce & X-geography. </li></ul><ul><li>Over 121602 members [Not unique] </li></ul><ul><li>Average size of a CoP: 622 </li></ul><ul><li>Over 75% of CoPs are actively sponsored. </li></ul>
  3. 3. “ Half the battle is ... We never know what we can sell...” <ul><li>What are his goals for his group? </li></ul><ul><ul><li>Increase engagement in our topic – Raise awareness of User Experience and make people aware that we have a practice and capability. </li></ul></ul><ul><ul><li>Dialogue to enhance existing thinking – Provide a vehicle of sharing PoVs in order to enhance PoVs through collaboration </li></ul></ul><ul><ul><li>Find resources that they need to answer their questions. People can go to learn more and bounce ideas off – a place where they can get additional support and help. </li></ul></ul><ul><li>Quick wins and key differentiators </li></ul><ul><ul><li>Provide deep specialized knowledge to service our project delivery teams through our wiki. </li></ul></ul><ul><ul><li>Pulling feeds from external UE blogs [UE though leaders] allows us to provide additional viewpoints from third parties and research. </li></ul></ul><ul><ul><li>“ I am setting up the feed for everyone in the community” </li></ul></ul><ul><ul><li>Bookmarks are all in one place. </li></ul></ul><ul><ul><li>Activity feeds can in the long term help discover people who have the expertise but are not involved with our practice area </li></ul></ul><ul><ul><li>Too costly to maintain an independent site and get a lot more capabilities here than what I had on an independent site. </li></ul></ul>Copyright © 2009 Accenture All Rights Reserved.
  4. 4. Key factors Accenture focuses on in developing its community approach Copyright © 2009 Accenture All Rights Reserved.
  5. 5. Each factor translates into behaviors and expected results Copyright © 2009 Accenture All Rights Reserved. Factor Behavior Results Outcome focused collaboration Be rigorous in identifying outcomes & measures for collaborative activities Members of a Group develop a better sense of purpose that builds trust Global networking & cross-silo collaboration Constantly strive to identify synergies to help innovate or grow our business Every day we provide more value to our clients Collaboration is actionable at Accenture Apply more rigor and consistency to how we build & support collaboration programs We’re able to mobilize people to act quickly and effectively Participation based recognition / rewards Recognize / reward active participation by individuals & Groups Individuals are motivated to contribute and deliver on outcomes Engaged leadership & People Developers Leadership walks the talk by communicating outcomes, socializing activities and using the available technologies Our people are motivated and feel that their leadership is listening Committed to developing collaboration as a skill Be proactive in designing & driving collaborative activities We’re invested in building the skills of our future leaders Technology as an enabler of collaboration Use a blend of technologies to increase user engagement & better facilitate collaboration More effective informed relationship making, reduced travel costs
  6. 6. Our guiding principles realize our ‘One Global Network’ core value & sets the stage for building a collaborative culture. <ul><li>Participation is optional – collaboration should not be forced. Encourage groups to be open to participation from different teams / practice areas. </li></ul><ul><li>Members of a group should be able to achieve their collaboration objectives while spending no more than 4 – 5 hours per month [over a quarter]. </li></ul><ul><li>Members can opt out of the group at any time. </li></ul><ul><li>Sponsors of a group should be at least executive level and have considerable experience in their area. </li></ul><ul><li>The core team of a group can be made up of individuals from different functions such as Practice leadership, HR, M&C, Mentors, Coaches, Solution Planners, CIO and CD. </li></ul><ul><li>Each group will be encouraged to define their collaboration outcomes & measures, identify potential role-based synergies, design time-bound activities and develop & support a dissemination plan. </li></ul><ul><li>The core team of a group can monitor the group’s engagement through available reporting capabilities and adjust their activities as needed to meet their collaboration outcomes. </li></ul><ul><li>All participants will abide by the usage guidelines as per Accenture’s Data Privacy Policy. </li></ul>Copyright © 2009 Accenture All Rights Reserved.
  7. 7. We’ve developed a simple process for building & evolving our communities Copyright © 2009 Accenture All Rights Reserved. Plan Sponsors start by defining their group’s collaboration outcomes and identifying role-based synergies to extend invitations and form the group’s core team. Core team design collaboration activities. Moderators provision the group environment and soft-launch one or two activities. The group is launched and individuals can join the group and participate in activities. On a quarterly or bi-annual basis, the core team meets to look at engagement metrics and extend or close out the activities of the group. Develop Deliver Conclude / Evolve Employees can conclude memberships and make new connections. Prepare
  8. 8. Community enablement is not limited to our learning professionals – anyone can lead a community. Copyright © 2009 Accenture All Rights Reserved.
  9. 9. Community participation enables informed relationship building across workforces, capabilities and geographies. All Workforces Consulting Services Solutions Enterprise All Accenture Locations All Deployed-to-Entities Atlanta Delhi Charlotte Boston Chicago London Manila Etc. C&HT FS Products Public Svc Resources MCIM Outsourcing SI&T Banking All Capabilities and Industries CRM SAP Etc. T&OP Network Customer Svc Quality Our Communities Copyright © 2009 Accenture All Rights Reserved.
  10. 10. We strive to bring the best collaboration capabilities together in one simple to use infrastructure called Accenture Groups Copyright © 2009 Accenture All Rights Reserved.
  11. 11. Better informed relationship-making by surfacing individual contributions. Copyright © 2009 Accenture All Rights Reserved. Receive daily updates of your colleague / group member activities. One click away from a dynamic view of a person’s expertise. One click to follow this individual’s activities.
  12. 12. Easier to discover expertise as relevant to ME! Copyright © 2009 Accenture All Rights Reserved.
  13. 13. Focusing on the needs of a community member. Copyright © 2009 Accenture All Rights Reserved. What’s in it for me? Actions I can take: I am aware of what my colleagues are up to & can use that information to build my professional network. <ul><ul><li>Follow colleague activities. </li></ul></ul><ul><ul><li>Be recommended to connect with people or groups that share similar interests as me. </li></ul></ul>My expertise is recognized through my contributions. <ul><ul><li>- Contribute to discussions, blogs, ideas, and wikis. </li></ul></ul><ul><ul><li>- Follow expertise with feeds, bookmarks, ratings or tags. </li></ul></ul>It pays to mobilize the right people quickly around a collaborative outcome. <ul><ul><li>Sponsor / champion a group </li></ul></ul><ul><ul><li>Open community model </li></ul></ul>
  14. 14. Success means responding to change in our culture & marketplace. Copyright © 2009 Accenture All Rights Reserved. Our change journey Influencers Who’s job is it to enable communities? <ul><ul><li>Top down to bottom up engagement </li></ul></ul>I’d like to collaborate but I don’t know how. <ul><ul><li>Consumer to contributor </li></ul></ul>What do our people expect from our collaboration environment? <ul><ul><li>X, Y, Z generation expectations </li></ul></ul>
  15. 15. Get in touch Copyright © 2009 Accenture All Rights Reserved. <ul><li>Priya Banati </li></ul><ul><li>Integrated Markets – Collaboration strategy lead </li></ul><ul><li>Based out of London, United Kingdom </li></ul><ul><li>Twitter: priyabram </li></ul><ul><li>Find me on LinkedIn. </li></ul>My tag cloud