Florida's First Coast of Golf

Florida's First Coast of Golf
Florida's First Coast of Golf
Florida's First Coast of Golf

...
Florida's First Coast of Golf
2012-13 Website Awards

2012 - Adrian Award

2013 Flagler Awards
Winner
YTD Golf Rounds Played - 2013

Chart was not exported from SlideRocket
Your Membership Dues of $3,630 are
part
of a $1.84 Million co-op Marketing Plan
The Ritz - Carlton, Amelia Island Booking
...
The Ritz - Carlton, Amelia Island
Digital Marketing through FFCG
| |
Florida's First Coast of Golf's Web page
Florida's Fi...
2013-14 Vacation
Brochure
Distribution Points
Jacksonville International Airport
I-95 Yulee Welcome Center
I-75 Lake City ...
Advertising & Marketing
New Website with SEO Strategy
Digital Marketing Campaign
Paid Search
Golf.com
Golfweek.com
Email M...
Digital Agency Website Management

www.FloridaGolf.org

Implementing & Configuring
Custom Google Analytics
Tracking
Implem...
28% of all visitors access
site
utilizing mobile
devices
Responsive Design
Family Friendly
MET GOLFER
November/December 2013 - 4 Pages of edit - 92K
circulation
New York Daily News
April 14-20, 2013

8 Full Page/4C Ads
Inclusion in a weekly email
blast
Name/logo/link on contest
page...
Dad's A Golf Star - Results
Cincinnati, Ohio 103.5 FM Classic
Hits
121 recorded promos
71 live liners
191 streaming record...
In Closing

Florida's First Coast of Golf is the
Trusted Source for Golf Travel
Planning
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The ritz carlton___amelia_island

  1. 1. Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf Florida's First Coast of Golf The Ritz-Carlton, Amelia Island
  2. 2. Florida's First Coast of Golf 2012-13 Website Awards 2012 - Adrian Award 2013 Flagler Awards Winner
  3. 3. YTD Golf Rounds Played - 2013 Chart was not exported from SlideRocket
  4. 4. Your Membership Dues of $3,630 are part of a $1.84 Million co-op Marketing Plan The Ritz - Carlton, Amelia Island Booking Initiatives Stay and Play booking capabilities on FFCG's website Book "rooms only" capabilities on FFCG's website
  5. 5. The Ritz - Carlton, Amelia Island Digital Marketing through FFCG | | Florida's First Coast of Golf's Web page Florida's First Coast of Golf's e-vacation brochure Florida's First Coast of Golf's Email Blast FFCG March & April 2013
  6. 6. 2013-14 Vacation Brochure Distribution Points Jacksonville International Airport I-95 Yulee Welcome Center I-75 Lake City Welcome Center Flagler Welcome Center St. Augustine Welcome Center Amelia Island Welcome Center Visit Jacksonville Welcome Center Clay County Welcome Center Special area events NxtBook (electronic version)
  7. 7. Advertising & Marketing New Website with SEO Strategy Digital Marketing Campaign Paid Search Golf.com Golfweek.com Email Marketing Campaign To FFCG list of 51,000 To dedicated targeted lists Print Campaign Golf Golf Digest Promotions Jaguars Mich Ultra Sports Illustrated TV/PR PLAYERS Campaign The China Travel Channel www.FloridaGolf.org
  8. 8. Digital Agency Website Management www.FloridaGolf.org Implementing & Configuring Custom Google Analytics Tracking Implementation of Paid Search Campaign Email Marketing Daily Maintenance & Optimization of Campaigns Media Research & Analysis Geo-Targeted, Local Search Strategies Retargeting Campaigns Display, Blog, Rich Media & Mobile Advertising Social Media Pages Social Media Guidelines Social Media Monitoring
  9. 9. 28% of all visitors access site utilizing mobile devices Responsive Design
  10. 10. Family Friendly
  11. 11. MET GOLFER November/December 2013 - 4 Pages of edit - 92K circulation
  12. 12. New York Daily News April 14-20, 2013 8 Full Page/4C Ads Inclusion in a weekly email blast Name/logo/link on contest page Total Media Value = $529,000 Impressions = 14,616,672
  13. 13. Dad's A Golf Star - Results Cincinnati, Ohio 103.5 FM Classic Hits 121 recorded promos 71 live liners 191 streaming recorded promos 15 live promotional giveaway lines 30 social media post(Facebook/Twitter) 2 email blasts logo & image on WGRR.com logo inclusion on digital homepage banner Total Media Value: $222,550 Impressions: 1,055,259
  14. 14. In Closing Florida's First Coast of Golf is the Trusted Source for Golf Travel Planning

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