This is my As coursework for Media (research)

1. As MOJO is a monthly magazine it is quit expensive. That is why
everything in the front cover perfectly displayed and outlined, for
example the cutting out of the model and the position of where it is
placed. As seen it is very less busy and spread out around the page with
equal information on both sides. The mise en scene of the magazine is
clearly told.
Masthead: The name of the magazine is large and
bold on the page. The boldness of the masthead
compared to the other texts on the magazine cover
is allowing the title to stand out, which immediately
catches the audiences attention. However the
famous celebrity Madonna does cover up the
majority of the masthead making it difficult for the
audiences to view the masthead which could be a
problem as some viewers do not know the magazine
therefore it would be difficult to figure out the title.
The typography of the masthead is serif as its very
formal. The colour of the masthead is black and grey
which is suitable for both genders
Main Image: The image of the famous Madonna is
used to take up a large amount of the cover. The
image however consists of black, white and different
shades of grey, this could perhaps give of a sense of
mystery to the audience. Madonna is obviously a
very famous singer in this contemporary society this
suggests that a wider audience would be interested
in the magazine due to her. This is the largest image
on the magazine . The image is large and eye
catching, which would attract the audience.
Madonna's eyes are slightly closed, she has a nose
piercing of a cross, in which she is holding against
her lips with her tongue out slightly this gives of a
seductive look and also connotes some mystery to
the magazine which intrigues the viewer.
Cover Lines: Used to attract the reader so that they
want to buy the magazine to read the articles that
the magazine obtains. The cover line acts as a
summary of what the magazine editors feel are the
most enticing features within the magazine.in this
case the topics on the cover lines differentiate as
one is talking about an interview with Madonna and
the others are the names of music bands which are
in the magazine.
Date: To show when the magazine was released,
usually referred only to the month and year which is
on this magazine. The date also shows that it is a
monthly magazine.
Selling Strap line : The strap line
is based on the top of the
magazine and just above the
masthead . The models name is in
large typography as she is very
famous and has many fans . The
model has had her appearance
changed so some audiences might
not recognise her straight away.
The colour of the image
corresponds with the title which
matches well together. Her lips
would be the main attraction due
to the colour and the fact that
there is a cross in-between them .
Her seductive appearance will
also attract many male audiences,
as it will stand out from the other
magazines.
Cover lines: The cover lines often
relate to the main image. As the
first cover line reads ‘from street
punk to pop majesty Madonna’.
The other cover lines relate to
other famous celebrities such as
David Johanson, The Betweens
and Santana. The celeb names
typography is quite large in
relation to the over text. The main
one is the one on top of the title
making it clear for the reader to
see.
Colour Scheme: The main
colours on this magazine cover
are black, white, blue and red
these variety of colours are bound
to attract both genders, which
means that both sexes would be
interested in buying the
magazine.

2. Contents:
The content page for Mojos magazine is very
detailed and descriptive describing every aspect in
the magazine. It is made clear that are a lot of
information about bands and celebrities which
meets the audiences expectations because they
are clearly interested in this type of music
therefore they want to find out more information.
The information is laid out under titles which
makes it easier f or the reader to know specifically
what he/she is about to read .
The layout:
The layout of the contents page is very clear
which makes it easier to read the information
that is on the page. The numbers of the pages
are bright and red which stands out allowing
the reader to access the pages required. The
content is displayed in a list on the right,
which gives the impression of a large amount
of content. This appeals to the reader
because it is clear and the reader is easily
capable of accessing a lot of information
about a certain topic without a hustle .
Title:
The title for the contents page is simple and
formal looking. The black font used is bold and
stands out against the white background. The
title stands out to the audience because the
font is much larger and bolder than the actual
text on the contents page. The other title that
read contents on the left hand side is bold
and stands out to the audience due to the
contrast of the lighter color (white) to the
darker colors on the page .
Images:
The main image on the content page on the left stands out because it is the only
image on the page . The model on the image is looking directly at the camera
which also helps the image to stand out. The images on the right are placed
slanted which is dynamic and fits the slightly messy style of the page. There are
eight images on the page all at different sizes, this is due to the importance of the
image. The colours of the images also vary, some images are black and white and
some are extremely colourful and stand out to the audience and the reader.

3. Layout
The layout of this double page is very
neat and in place making it easier to
read and access information. There are
also subheadings which summaries
what the each paragraph on the pages
consist of or feature. The titles are
displayed in a list which gives the
impression of a large amount of
content available to the reader.
Image
The images that are present in this
double page are clear which gives the
audience an idea of what the magazine
will consist of. There are 5 big images
on this double page each image
reflects on the paragraph that is below
it describing it to the audience
Text:
The double page spread is typed in a
simple black font and it is set out in
columns. Having the text written in
columns makes it easier for the reader
to read, as the text doesn't go across
the whole page, it also uses the space
of the page well and takes up more
room of the page. It also breaks the
information up and lets the reader
digest the information and not get
bored by not having a lot of text on the
page .
Colour scheme:
The main colour that stands out is red. This is the
first think the audience notice as the font is bold
and big . The colour red also connotes power and
anger which gives of a theme to the magazine.

4. Mojo is a popular music magazine which is published monthly in the United Kingdom. The main
target audiences for this magazine are teenagers and young adults as they are stereotypically
the most interested in ‘street’ ‘punk’ and ‘pop’ music. The main attraction to this magazine is
famous celebrity Madonna. The costume in which Madonna is wearing on this cover appears to
be church school uniform, which is a white blouse and a black coat. A school uniform connotes
unity and intelligence. Madonna's hair is fairly short, messy and looks like not much care has
been taken when doing her hair. Madonna is slightly off centre camera so that our attention is
being drawn straight to her. It has also been taken from a low angle so that Madonna looks
bigger than she is and has more authority. The setting of this is just Madonna stood in a studio
somewhere in front of a white background. That is the setting for this photograph. The facial
expressions which have been used on this cover is that Madonna is looking directly into the
camera with her eyes slightly squinted. Madonna has a nose piercing with a cross, which is
ironic as it is contradicting the faith of Christianity to urban fashion. This could indicate that the
magazine is using religious symbols to express themselves through religion ‘confessions of a
music junkie’. The fact that Madonna’s tongue is out could connote a rude immature and also
seductive image to the audience, which make the viewer’s believe that this is a mysterious
magazine. The colours which have been used on this cover are very good as the colours go with
each other. The colours which have been used are red, white, blue, grey and black. These
colours go very well with each other and this is why they have been used. The only other colour
which has been used is yellow so that it stands out; it is used for a banner stating that the
magazine comes with a free cd this interests the audience. The reason why the magazine is
quite expensive is because it is a monthly magazine and consists of a wide audience.
MOJO

5. Main Image: Lana Del Rey looks like a prom
queen gone wrong on the February 2012 issue of
UK’s Q magazine. The fact that there is blood on
her head yet she is still looking straight at the
camera suggests that she powerful and that there
is a mystery behind this magazine. The color red
does connote danger, speed and fear.
Strap Line: The strapline has an impact because of
the instruction ‘must’ this suggest that the
magazine Q is demanding the audience to
download the music, making the magazine
affective. It is brightly colored and and placed at
the top so the readers attention is drawn to it.
Cover lines: the cover line used has been
placed on a bright yellow circle, the text reads
‘26 festivals to blow your mind’ this text is in
black capitals, this contrast allows the cover
line to stand out to the reader.
The other cover lines on the Q magazine are
distorted so that they stand out. The colour of
these cover lines are white and pink which
stand out on the grey background , the font is
also bold which is eye catching and large which
makes it clear to the audience.
Layout and theme: the layout of the cover is
professional and effective as it allows the
important information on the magazine to
stand out due to its font and colour. The title is
clearly visible and it stands out but the reader
is immediately drawn to the main image of the
famous Lana Del Rey and the bright pink font
that states clearly her name. the background
of the magazine cover is neutral and appeals
to both genders.
Title: Q. The letter Q is large
and capital and is placed in
front of a bright red banner
making it stand out. This
states that the magazine is
dominant and successful in
the magazine industry . The
title is placed in the top left
hand corner making it clearly
visible to the audience.
Slogan: ‘DISCOVER GREAT
MUSIC’, This slogan is written
in bold capital letters and is
also in front of a red
background making it visible
to the audience . The word
discover suggests that there is
a mystery behind this
magazine , the word is also
active and encourages the
audience to want to read
about the content of the
magazine .
Language: ‘everybody's mad
for Lana del Rey so what’s so
bloody good ?’ the word
bloody is used as a play on
word and a rhetorical question
which makes the reader want
to find out what is behind this
statement. The name Lana del
Rey is in bright pink making it
stand out to the audience .
Central image: The central image of Lana del Rey Is a
appealing to the audience as she is a very famous and
widely loved celebrity. She is using direct mode of address
which engages the audience and establishes synthetic
personalisation, making the reader feel comfortable. The
image is also striking as she is wearing a bright white dress
and a tiara which connotes innocence and purity. However
the reader is intrigued as there is blood coming out of her
head which makes the reader wonder.

6. This article in particular appears to aim at a female
target audience preferably older teenagers and
young adults. This is because this article discusses
‘feminine’ topics such as hair, makeup and her outfit.
Lana Del Rey is wearing a white dress , this connotes
femininity and purity. The writer of this article uses
of intense description when describing Lana's facial
features and expressions, ‘the epic pout’ and ‘big
deep pools of her eyes’.
The first letter of the article is nearly the same length
of the page, and half the width. Often the first letter
of a magazine article is larger than the majority of
the text but this article has the first letter majorly
over exaggerated. Which graves the readers
attention encouraging them to carry on reading the
information on the page. The letter fills in the white
space of the page without having any other photos
besides the main photo of Lana Del Rey; the one
photo draws all the audiences attention to Lana. The
title of 'Lana Del Rey' is small part of the page, the
words seem irrelevant in comparison to the large
image of Lana which is more useful in defining who
the article is about. The image of Lana is very
colourful and contrasts with the opposite side which
is plain with just black and white colours. The colours
used in this article contrast well with the text and the
white background making it look neat and
professional. The main colours on this magazine
article are black white blue and red these colours
relate to both genders so it would attract a wider
audience. The colours also connote mystery which
encourages the audience to read the article .

7. Titles of stories – The titles e.g. ‘140 SONGS TO DOWNLOAD
NOW!’, ‘LANA DEL REY’ and ‘PROFESSOR GREEN’ are in a black
bold font which is clear, easy to read and stand out. It also fits
with the formal and multi-gender theme of neutral colours.
There is also a variation of songs which would suit a wider range
of people which makes this magazine successful as it is aimed at
a wider audience .
Content/Language – ‘140 SONGS TO DOWNLOAD NOW!’ is a
title that instructs the reader. It is active and direct, making the
reader feel as if they are missing out on something if they don’t
download the album. It is very encouraging and is one of the
largest sections featured on the page. The title is also in capitals
which could suggest that the magazine is shouting something at
the audience.
Layout – The titles are displayed in a list which appears neat
and gives the impression of a large amount of content available
to the reader to read. The layout of the contents page is very tidy
and well put in place making it easier for the audience to read
and access information. There are numbers in front of each bit of
text this makes it easier for the reader to access the information
without a hassle. The title also give a small hint of what the text
bellow consists of.
Images – In the largest image, an extreme close up of Lana Del
Rey, it is focusing on her eye. The main attraction in this image is
the blood that is running down her face. She is using direct mode
of address which includes the reader and makes them feel
comfortable. Her look is unusual and there is blood running
down her face which creates a sense of mystery to the reader.
This encourages them to find out about her story and why she
has blood running down her face. The other two images that are
on the contents page are much smaller making the main image
of Lana the main attraction on the page. These images are of
other celebrities and music bands.

8. Header: The header consists of the names of different artists
which are of the same genre of music. This informs the reader of
what the magazine consists of and what artists will be featured in
the magazine.
Colour scheme: The colours used on the front cover of this
magazine are bright and vibrant. The main colour that stands
out to the audience is the colour red, which is a strong colour, it
is used in certain sections of the cover to highlight and
emphasise the important features on the magazine. The red
also connotes rebellion which is linked to the genre of the rap.
The background that is used is a faint blue colour, this allows
the audience to focus on the main image of Eminem.
Masthead: The masthead VIBE is bold and in capital letters, this
makes it stand out and also appear more obvious and more
dramatic so that it fits to the genre of the music . The colours of
the masthead are black and red which are bold colours this
relates to Eminem’s music.
Cover Lines: The cover lines around the image of Eminem are in
much smaller fonts than the main cover lines . These cover lines
highlight the genre of the music and the artists that this specific
magazine consists of. The main cover line that stands out form the
magazine is the name EMINEM in capital letters. The last letter is
slightly covered by the image of Eminem this allows the image to
appear 3D which makes it stand out to the audience.
Main Image: The main is of Eminem looking straight at the
camera with a serious, hard looking expression on his face. The
image is of a mid shot Eminem has his arms crossed in a strong
stance. The pose and facial expressions has been used to show
of the rappers persona of being tough and strong. The crossing
of his arms allows his tattoos to stand out in front of the white
background, which also adds on to his look.

9. Double page:
This is a double page spread on Eminem on the magazine 'Vibe'.
The main colours used for this double page spread are white, black
and red. The red presents the contrast of him being covered in blood
and with the statement ' i almost died and i still went back to
using'. This could be a story behind the album that he has created .The
word 'Eminem' is written in the bottom right hand corner and the E is
written in red and is placed backwards, this is a trade mark for
Eminem. There is one image on the page and the picture is placed in
the middle of the page, breaking up the text making it stand out .
The page is split up into two parts, the picture separating them. This
makes the magazine unique compared to any other music magazine .
Main Image:
The picture is of Eminem is a long/mid-shot and it is
the main focus of the page, so the reader knows
instantly what the article will be about. The picture
consists of him holding a knife covered in blood. He is
wearing a white apron covered in blood which makes
the audience wonder. This shows that the article will
be about something personal about Eminem, and how
he ' almost died'. The text in the corner of the page
links with the picture and gives the audience a clue
about how he ‘almost died'. It is a very powerful
picture to have on the page, as it is the first thing the
reader would notice and has an impact on the reader
making them want to read the whole article to find out
what has happened to the rap ‘god’.
Text:
The double page spread is typed in a simple black font and it is
set out in columns. Having the text written in columns makes it
easier for the reader to read and also makes it look very neat
and organised, as the text doesn't go across the whole page, it
also uses the space of the page well and takes up more room
of the page.. The simplicity of the page encourages the reader
to carry one reading the content.
Colour scheme:
The colours that stand out from this double page are
red, white and black. These colours work well together,
contrasting with the white background. The fact that
there are limited colours make the pages appear very
simple and neat. The colour of the writing is black
making it stand out and also making it simple to read.
The colour rad on Eminem's clothing and face is very
bright making the first thing that catches the audiences
attention. These colours also work well together
creating a sense of mystery to the audience .

10. Main image:
This contents page focuses on the rap artist Eminem.
He is wearing a smart suite and is stood in front of a
dark red curtain and which allows him to stand out
from the rest of the features on the magazine. This
perhaps is an ideology for the dark music produced in
his new album. He is looking directly into he camera his
facial expressions are serious and quite intimidating ,
showing that there is a meaning behind his music. The
smart suit suggests that he is a professional at what
he does and that he is at the top oh his raping career.
Features:
The content features are placed on the right hand side
of the page and is written in a small grey font so the
attention isn't taken away from the main image of
Eminem. The magazine contents page does not make
clear that it is a contents page however the layout is
clear that it is a contents page from the 'features' sub-
title and the page numbers down the left side of the
text.
Text:
Some of the texts on the contents text is written in
yellow and is bold signifying its importance this makes
it stand out compared to the rest of the text. This is
useful as it helps the reader find out what each page
will consist of. The text is set out in a very simple way
making it clear to the reader and easier to read and
spot the feature that they are willing to read.
Colour scheme :
The colour scheme throughout the content page is
dark, allowing the main image of Eminem to stand out
to the audience. The dark colours featured on the
contents gives of a sense of mystery to the audience .
This could perhaps be the them of his new album.

11. Lana Del Rey is featured on this month's issue of
Vogue. She is a well known and loved artist. She
was relevant at that time as her new album was
released 'Born to Die' it came out to fantastic
chart placing's and rave reviews. Lana is the
main focus of the cover as she is looking directly
at the camera . She is also wearing a bright
yellow dress which stands out from the pale
pink background
Masthead:
The masthead of Vogue is used by all the
Vogues around the world, however what
changes is the colour of it. This is dependent
on the theme or topic of the magazine. In
this case pink which connotes femininity. The
letter G is blocked out by Lana’s head hover
the magazine is still recognisable due to its
publicity and fame.
Date of issue and price:
These feature on the left hand side of the cover,
which drawyour attention immediately due to
the big fonts are the main features in the
magazine. As Vogue is a monthly publication it
is useful as you know whether there is a new
issue in the magazine. Also the price being
underneath it as well is useful because for first
time buyers it lets them know straight away
how much they will be spending.
Colour scheme:
This issue of Vogue features different shades of
pink and some black . This contrast's well with
the white and yellow of Lana's outfit. The pink
is stereotypically a feminine colour which
appeals to the magazine's target audience as
the magazine consists of fashion related issues.
The colour scheme would be striking on the
shelf, hence grabbing more people's attention
and possibly more readers .
Font used and main
cover line:
The font used in the main
cover line is a feminine and
classy which makes the
audience straight away
assume that it is a fashion
magazine. Vogue uses deep
pink colours which shows
up well against the pale
pink background and
yellow of Lana's dress.
There is a different font
used for the main cover
line which allows it to stand
out form the rest. There is
also an exclamation mark
at the end which makes it
exciting for the audience .
The cover line takes up the
whole of the bottom of the
cover to show its
importance in the
magazine and that it might
relate to Lana. This also
grabs the audiences
attention as they are eager
to find out about Lana's
fabulous new look.
Main Celebrity Image

12. The colour of the mast head is bright
pink which immediately makes it
female targeted. The masthead is also
all in capital bold letters making it eye
catching to customers, even though
the font is simple it is still easily
recognisable and attention grabbing
The masthead is also placed behind
the main images head showing that it
is a well known, popular magazine as
you can still tell what magazine it is
and what its called even though a few
of the letters are covered by Alisha's
head. The colour of the mast head
immediately tells the audience that
this magazine is ‘girly’ and a summer
related magazine
Main image:
The main image on Cosmopolitan is of
Alesha Dixon she is a famous singer,
but the magazine are advertising is not
music. This image of Alisha could be
seen in a sexualised way as she is
looking directly into the camera and is
pulling a seductive look, showing the
whole of her body off, however this
image is not revealing as she is covered
up and wearing fashionable ‘chic’ like
clothes, making it less sexualised
compared to other main images. The
main image is also centred right in the
middle of the cover, it is the only image
used on the cover, making it more eye
catching and allowing it to stand out.
There are not many cover lines are
placed over the image this allows the
image to be centre of attention, it also
makes clear her face and pose making
it attention grabbing to the people that
see it.
Cover Lines:
There various cover lines used on this
cover of Cosmopolitan, this makes the
cover appear to be busy, fun and
interesting, making it eye catching to
the audience that see it as they will be
attracted at the main cover line which
reads ‘SUMMER’ in capital letters
which is attention grabbing and allows
it to stand out from other magazines
The cover lines also help outline the
main features that the magazine
consists of. The magazines cover lines
give of a sexual theme to the magazine
as the cover lines read 'New Orgasm',
'Fantasy Sex' and 'Careers' this also
targets a certain group in the
audience which is mainly female
young adults. This magazine would not
be suitable for younger audiences .
Features: The cover lines mention
make up, nail art and fashion which
indicate that the magazines main target
audience are female this is due to the
stereotypical view that makeup, nail art
and fashion is seen as a feminine thing.
The cover line underneath the main line
says 'See it, want it, wear it' this is catchy
and attention grabbing as they are short
snappy words that are easy to pick up
on. The feature 497 top fashion buy
stands out the most as it is written on
top of a orange stamp which makes it
eye catching
Masthead:

13. My music magazine plan
Salma El-sayed

14. MAGAZINE TITLE
MAIN IMAGE
COVER
LINE
COVER
LINE
FEATU
RES
FEATU
RES
BARCO
DE
DATE
SLOGAN
MAGAZINE TITLE
FACEBOOK/INSTAGRA
M
MAIN IMAGE
Text
FEATURES

15. MAIN IMAGE
Text
Text
Text
MAIN IMAGE
CELEB NAME
SOCIAL MEDIA

16. IMPROVEMENTS