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Sap integration salesforce_presentation

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Sap integration salesforce_presentation

  1. 1. Integration Dirk Gronert Salesforce Technical Architect dirk.gronert@salesforce.com Stellen Sie Ihre Backoffice Daten dort zur Verfügung, wo sie gebraucht werden Web FormsSocial Identity Mobile App Mark eto Identity Management Sonja Dingels SMARTRAC TECHNOLOGY GmbH IT Manager Sales Applications sonja.dingels@smartrac-group.com
  2. 2. Yes, Salesforce can!
  3. 3. Intro: The change of integration Salesforce - Integrations Best Practices Customer Presentation: Smartrac Questions Agenda
  4. 4. Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward- looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward- looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non- salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K filed and our quarterly report for the most recent fiscal quarter ended July 31, 2011. These documents are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements. Safe Harbor
  5. 5. Or just go to: http://tiny.cc/isfwt Scan me, if you can!
  6. 6. * SCAN * MOBILE * ALWAYS ON * SOCIAL * SHARE * CLOUD * We all are using the new “worlds” Old World Innovation New World
  7. 7. We didn’t adopt anything else faster than mobile- and smartphones!
  8. 8. • Convenient • Reachable • Easy access to information: : I have all information right at my fingertips • Easy information exchange / collaboration • Leisure activity: Games, Fitness, Health • Multi media • Individual : It looks like that the device is adopted to “MY” needs …. … we didn’t adopt anything else faster than mobile- and smartphones? Why …
  9. 9. “Consumerization of IT will force more IT change […] than any other trend.” *Dell: http://en.community.dell.com/techcenter/b/techcenter/archive/2011/05/11/interop-day-1 Related to Integration Consumerization of IT “Integration, in terms of problem and solution patterns, has not changed a great deal in the last 20 years,” Linthicum writes. Many of today’s approaches and technologies function much the same as they did in 1997. While the functionality has increased and the prices have dropped, the future gap between the requirements upon this traditional technology and what’s actually on the market will be significant.” *SnapLogic: http://www.snaplogic.com/resources/white-papers/the-death-of-traditional-data-integration
  10. 10. “Consumerization of IT will force more IT change […] than any other trend.” *Dell: http://en.community.dell.com/techcenter/b/techcenter/archive/2011/05/11/interop-day-1 Related to Integration Consumerization of IT “Integration, in terms of problem and solution patterns, has not changed a great deal in the last 20 years,” Linthicum writes. Many of today’s approaches and technologies function much the same as they did in 1997. While the functionality has increased and the prices have dropped, the future gap between the requirements upon this traditional technology and what’s actually on the market will be significant.” *SnapLogic: http://www.snaplogic.com/resources/white-papers/the-death-of-traditional-data-integration “[…] you can keep making the same mistakes you’ve made for the past two decades, or you can finally get smart about integration. But, hey, don’t change for me — change for the business.”1) Integration is no longer an IT topic only!
  11. 11. Integration Design Process • Data | Task | Point of Time Level • User Interface| Process| Database Approach • Build vs Buy | Methodologies | Tools & Resources
  12. 12. There are always Data, Tasks and a time dependency Integration Design : The ProcessTransactionHistory Account Opportunity Price Book Product Financials General Ledger Receivables Assets Payables Order Management Pricing Configurator Order Management Supply Chain Management Inventory Procurement Manufacturing Neuer Account Neuer Kunde Geänderter Customer Invoice Historie Credit Information Invoice Historie Available to Promise Check Neue Opportunity Neue / Geänderte Order Neue / Geänderte Preisliste Neue / Geänderte Produkte Invoices, Products, Quotes, Pricing, Shipping, Accounts, Orders, Assets, Credits Transformation, Validation, Mass Update, Data Cleansing, Custom Logic, Alerts & Workflow Synchron vs Asynchron Data Task Timing
  13. 13. User Interface Integration Design : The right Level * Mash-up (web application hybrid), a website or web application that combines content from more than one source. Source: https://www.widepedia.com * Salesforce Canvas, Concept of the Mash-ups adopted to the needs of the Enterprises: Authentication, context based, casses to salesforce API and UI for interaction, event driven, cross- domain XHR. Available in: VF, Chatter, SF1 Mobile
  14. 14. Process & Database Level Integration Design : The right Level Middleware / Enterprise Service Bus Call External Web Service REST or SOAP API Data Centric Access Outbound Messaging Workflow WS Callouts Web Service Endpoint Process Centric Access Apex Class method Apex Code ETL / Batch Bulk API (REST based) Delegated Authentication Authentication Source / Assertion Metadata API Software Development Lifecycle IDE, Source Control Streaming API Presence, Instant Messaging, Real-time Updates CTI API Cloud or On-premise CTI integration oData Source Analytics API Analytics Tools Lightning Connect Web-Service Endpoint
  15. 15. oData SOAP/REST BAPI iDoc JCo JDBC …  oData SOAP/REST  oData  SOAP/REST  SAP Integration Best Practices PI/XI/PO/Direct SAP Netweaver CompositeApplicationFramework LifeCycleManagementInformation Integration Master Data Management BI Knowledge Mgmt People Integration Multi channel access Portal Collaboration Process Integration Integration Broker Business Process Management Application Platform DB and OS Abstraction J2EE ABAP ESB Rest/SOAP (A-)Synchron UI: <iframe/>
  16. 16. • SAP provides Data via SAP Gateway • PI is acting as a Proxy • Native SAP Data-Support The New World: Business driven, agile and efficient Salesforce Lightning Connect – unlock SAP in Minutes HTTPS Request HTTPS Response Lightning Connect Data Visualisierung Object UI Apex VF Page SOQL SOSL Report Analytics API Salesforce Objects Pricing MasterData Customer Order Material Availability SAP System Passthrough Configuration!
  17. 17. Sonja Dingels IT Sales Application Manager, SMARTRAC Technology Group
  18. 18. SAP Integration: Stellen Sie Ihre Backoffice Daten dort zur Verfügung, wo sie gebraucht werden Donnerstag, 02.07.2015 Sonja Dingels SMARTRAC Technology Group IT Sales Application Manager
  19. 19. SMARTRAC - Short Company Overview SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 19 Overview Salesforce - SAP / ERP Integration
  20. 20. SMARTRAC - Short Company Overview SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 20 Overview
  21. 21. Key Facts SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 21 Highlights:  World‘s leading developer, manufacturer and supplier of RFID inlays and tags for retail, financial services, public transport, industrial automation, automotive, supply- chain management, government, access control and many more applications  Largest global production capacity in the RFID industry – over 2.6 billion RFID transponders per year  Most comprehensive technology portfolio and broadest product range with more than 1,000 patents and patent applications  EUR 272 million revenue in 2014  Workforce approx. 3,600 Management Board:  Christian Uhl, CEO, CFO (acting)  Nigel Sealey, COO  Robert Harmzen HQ and founding year:  Amsterdam, The Netherlands, founded in 2000
  22. 22. Vision and Mission SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 22 “Empowering the Ecosystem of Connected Things” SMARTRAC is the leading RFID company that makes a broad variety of physical objects smart, to enable businesses to identify, authenticate, track and complement their products with digital and Web-based services.
  23. 23. Our Comprehensive Network SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 23 Global Sales and Customer Service  Local sales, customer service and technical support in APAC, Americas and EMEA  Highly skilled RFID industry experts  Sharing of innovation and best practices around the world Global Manufacturing Capabilities  #1 in RFID production capacity with sites in the US, Germany, Thailand, Malaysia & China  End-to-end quality management from product design to supply chain  Designed for worldwide geographic resiliency
  24. 24. We Are Global SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 24
  25. 25. Key Business Segments and Markets SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 25 Pre-Laminates and eCovers for electronic Identification (eID) documents  ePassports  eNational ID Cards  eDriver’s Licenses Government  eVisas  eHealth Cards  eSocial Security Cards Pre-Laminates, Ticket Inlays and White Card Products for daily life Finance, Transport, Access  Automated Fare Collection  Access Control  Contactless Payment  Loyalty  Leisure & Entertainment 1. # Inlays and Tags, Hard Tags for industrial and logistics applications  Asset Management  Automotive  Media Management Industry  Pharma & Healthcare  Process Control  Supply Chain Management Inlays and Tags for Product Identification  Item Level Tagging  Brand Protection  Customer Retention Retail  Merchandise Visibility  Consumer Experience  Product Authentication
  26. 26. SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 26 Overview Salesforce - SAP / ERP Integration
  27. 27. CRM Anforderungen SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 27  Standardisierte und optimierte Verkaufs- und Umsatzplanung  Einheitliches Reporting über System- und Standort-Grenzen hinweg  Zusammenarbeit zwischen Sales, Customer Support und Produkt Management Prozesse Customer Centric  Hohe Transparenz aller Kunden- und Transaktionsdaten für alle Mitarbeiter  Welche Merkmale hat der einzelne Kunde?  Stategic Selling, sowie Cross – und Upside Selling
  28. 28. CRM Anforderungen SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 28 Administration Technologie  Flexible Zuordung der Rollen und Verantwortlichkeiten  Einfach erweiterbar und anpassbar (schnelle Umsetzung)  CRM soll die dynamische Vertriebs-Weiterentwicklung unterstützen  Datenqualität und Datenverfügbar- und nutzbarkeit auf einer einheitlichen und gemeinsamen Plattform weltweit auch über mobile Endgeräte  Einfache und schnelle Integration in die bestehende IT-Landschaft  Systembetrieb mit geringem internen Aufwand
  29. 29. CRM - Heute SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 29  Über 160 Mitarbeiter weltweit aus den Bereichen Sales, Marketing, Product Management und Customer Service nutzen Salesforce.com aktiv  Vertriebliche Kernprozesse werden durch SFDC unterstützt: • Opportunity Management • Sales Forecast und Budget • Lead- und Case Management  Unternehmensweites Sales Reporting (Actuals): Alle Kundenaufträge und Rechnungen aus den Quell-ERP Systemen stehen in Salesforce.com zur Verfügung  Automatisierte ERP Schnittstellen sind implementiert Salesforce @ SMARTRAC – Stand 2015
  30. 30. Salesforce - SAP / ERP Integration SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 30 - Finland (Tampere) - USA (Fletcher) - China (Guangzhou) - Malaysia (Kulim) - Thailand (Ayutthaya) - Germany (Frankfurt) - Germany (Wehnrath)
  31. 31. Salesforce – SAP Integration SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 31 Accounts DEBMAS Products MATMAS Sales Orders Billings SD Forecast PP Accounts Products Pricebook + Pricebook Entry Opportunity Forecast Data Custom Objects Transactional Data Master Data Insert / Update Customer Insert / Update Products / Pricing Insert / Update Sales Order / Line Items and Scheduled Items Insert / Update Billing / Line Items Transfer Opportunity Forecast
  32. 32. Salesforce – SAP Prozesse SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 32 Incoming Lead Marketing Sales Qualification Account Creation Customer Service Opportunity Sales Production Planning OMC Sales Order Customer Service Billing
  33. 33. Salesforce – SAP Integration (Account) SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 33 Account Stammdaten - Firmenbezeichnung - Adresse, Telefon - Zahlungs-, Lieferbedingungen - Sales / Order / Delivery Block - Account Gruppe - Account Owner Real Time!
  34. 34. Salesforce – SAP Integration (Opportunity) SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 34 Opportunity - Auswahl Account aus SAP Stammdaten  - Auswahl Produkte aus SAP Stammdaten  - Forecast nach SAP zur Produktionsplanung
  35. 35. Salesforce - SAP / ERP Integration SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 35 Transaktionsdaten - Sales Order - Sales Order Line Items - Scheduled Items - Billings - Billing Line Items Real Time!
  36. 36. Salesforce – SAP Integration (Reporting) SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 36 Reporting - 360-Grad-Echtzeitsicht - Budget (Was ist das Ziel?) - Forecast (Was war der Ausblick?) - Sales Orders (Was wurde bestellt?) - Billings (Was wurde fakturiert?)
  37. 37. Salesforce – SAP Integration (Administration) SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 37 Administration Übersichtliche Benutzeroberfläche E-Mail Benachrichigungen Täglicher Status Bericht
  38. 38. Common architecture for SAP outbound i:services SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 38 Webservice Mapping / Transformation IDoc ALE Control XML XSLTRFC RFC
  39. 39. Salesforce – SAP Integration SMARTRAC TECHNOLOGY GROUP – ALL RIGHTS RESERVED Page 39  Global SAP Rollout • Konfiguation Schnittstelle -> Neue Sales Org(s)  Initiale Account Anlage aus Salesforce nach SAP • Optimierung der Geschäftsprozesse  Übertrag Salesforce Quote nach SAP • Bessere „Matching“ Qualität Salesforce @ SMARTRAC – Ausblick
  40. 40. Questions? Title, company placeholder
  41. 41. Thank YOU! Let’s check the results! http://tiny.cc/isfwtr
  42. 42. Thank you

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