2 MONTH SUMMER INTERNSHIP AT OYSTERCONNECT.COM I WAS ASSIGNED WITH TWO OF THEIR CLIENT PARTNERS 1. SHIKSHA.COM 2. SPICE MONEY AS SALES EXECUTIVE (AEPS)

1. SUBMITTED BY:
SACHIN GUPTA
PGP18065

2. CONTENT
Sno. Particulars
1 EXECUTIVE SUMMARY
2 INTRODUCTION
 ABOUT THE COMPANY
 SPICEMONEY
 SHIKSHA.COM
3 OBJECTIVE
4 RESEARCH METHODOLOGY
 SPICE MONEY
 SHIKSHA.COM
5 LEARNINGS AND FINDINGS

3. ACKNOWLEDGEMENT
The internship opportunity I had with www.oysterconnect.com and
its client partners was a great chance for learning. Therefore, I
consider myself as a very lucky individual as I was provided with an
opportunity to be a part of it.
I am using this opportunity to express my deepest gratitude and
special thanks to the CEO of www.osyterconnect.com, Mrs Rimi
Oberoi, for giving us such a platform to work with various renowned
companies.
Our mentor, Ms Sakshi Jawa who in spite of being extraordinarily
busy with her duties, took time out to hear, guide and keep me on
the correct path and allowing me to carry out my projects at their
organization.
I perceive as this opportunity as a big milestone in my career
development. I will strive to use gained skills and knowledge in the
best possible way, and I will continue to work on their improvement,
in order to attain desired career objectives.

4. EXECUTIVE SUMMARY
1. SPICE MONEY
• Spice money (a payment customer to use Aadhaar as his/ her
identity to access his/ her respective Aadhaar enabled bank
account service empowering a bank )
• Internship was aimed towards creating awareness about AEPS
platform and generating leads for the company.
• We have distributed different markets for the awareness and lead
generation for the AEPS device. Our target customers are those
who are doing online transactions and we have to pitch the benefits
of accepting aadhaar payments and have to generate leads. This
was a virtual project and we had to do field work a lot.

5. EXECUTIVE SUMMARY
2. SHIKSHA.COM
Shiksha (collecting reviews about different colleges in India) In Shiksha
main work was to collect reviews of different colleges by the students
who are studying in their final year or are alumni of that college. This
was also a virtual project.

6. INTRODUCTION
About the company
• OysterConnect.com is a “Virtual Student Workforce” platform which
signs up with companies to carry out business critical projects for
them.
• OysterConnect.com leverages the reach and scale of its Virtual
Student network to get work done for companies in areas such as
surveys, lead generation, reviews, B2B transactions, listings,
primary and secondary market research.
• Students work on these projects along with their academic program
or during their Internship. Work is completed on the basis of a crowd
sourced model - where students carry out a unit level of work which
ensures completion of larger level performance requirements
• Oyesterconnect.com is operationally profitable
• I had worked with two of their client Partners –
• “SPICE MONEY” & “SHIKSHA.COM”

7. SPICE MONEY AEPS
• It is an android based application for carrying out
cashless transactions.
• It is a unique and innovative solution that allows
trader/merchant to collect payment, operate as mini
ATM for cash withdrawal, deposits, using Aadhaar
Enables Payment System.
• All a merchant needs to become an AEPS enabled
is just a smart phone and a biometric device

8. SHIKSHA.COM
• Education seekers get a personalised experience on our site, based
on educational background and career interest, enabling them to
make well informed course and college decisions. The decision
making is empowered with easy access to detailed information on
career choices, courses, exams, colleges, admission criteria,
eligibility, fees, placement statistics, rankings, reviews, scholarships,
latest updates etc as well as by interacting with other Shiksha.com
users, experts, current students in colleges and alumni groups. We
have introduced several student oriented products and tools like
Career Central, Common Application Form, Top Colleges, College
Compare, Alumni Employment Stats, Campus Connect, College
Reviews, College Predictors, MyShortlist and Shiksha Café.

9. • Shiksha.com is a one-stop-solution making course and college
selection easy for students looking to pursue undergraduate (UG)
and postgraduate (PG) courses in India and abroad; also accessible
to users on the move through the website’s mobile site. Launched in
2008, Shiksha.com belongs to Info Edge (India) Ltd, the owner of
established brands like Naukri.com, 99acres.com, Jeevansathi.com,
among several others. With this strong brand pedigree, Shiksha
offers its users the unique privilege of customized tools like Alumni
Employment Statistics that includes salary data powered by
Naukri.com.

10. OBJECTIVE
• The objective of this Project is to create awareness and improve the
acceptance of Aadhar Enabled Payment System as a mode of
payment among merchants.
• To popularise Spice Money’s Money Exchange and Money
Remittance Services with the ultimate aim is to gain a foothold in the
market and activate the usage of this service among sellers.
• The objective of this project is to help shiksha became the number
one destination for college reviews where all future generations of
college students can find the right college for themselves.

11. RESEARCH METHODOLOGY
Research Objective
SPICE MONEY
• Identifying the target audience: - The first objective is to find the
right audience for pitching our product. Most of the target audience
which we found are those who are willing to accept e-payments and
those who are doing their business with trasperacy.
• Where to find target audience: - Second objective was to find the
target audience and how we can approach them in an effective
manner. Usually these audiences found out in markets and our main
customers are those retailers who are doing online transactions but
must not be branded outlets. My locations are Greater Kailash,
kalkaji, CR Park, Hauz Khas Village, Jail Road, Uttam Nagar.
• Competitor Analysis: - The last main objective is to identify the
competitors of this like oxygen wallet, bheem and the services which
these competitors are providing to the customers which would help
SPICE MONEY to make different strategies to capture the market..

12. Spice Money Project Workflow
Step1
• Identify target set of retailers who are comfortable in
making online payments
Step 2
• Visit the Retailers to conduct the AEPS Survey, pitch Spice
Money and get their Interest in taking up Spice Money
AEPS
Step 3
• Fill the Survey cum Lead Confirmation Form with the
complete retailers details on POIMapper

13. THE VARIOUS AREAS
COVERED/MARKETS BY ME
DURING THE INTERNSHIP PERIOD
• 1.Greater Kailash
• 2. Kalkaji
• 3. Chattarpur
• 4. Hauz Khas Village
• 5. Jail Road
• 6. Uttam Nagar.

14. NUMBER OF LEADS AREA WISE
4
9
6
814
16
NO. OF LEADS
GREATER KAILASH
KALKAJI
CHATTARPUR
HAUZ KHAS VILLAGE
JAIL ROAD
UTTAM NAGAR

15. NUMBER OF LEADS WEEKLY
REPORT
6
10
15
12
13
0
2
4
6
8
10
12
14
16
WEEK 1 WEEK 2 WEEK 3 WEEK 4 WEEK 5
NO. OF WEEKS GENERATED

16. NUMBER OF LEADS ON THE
BASIS OF KINDS OF SHOPS
4
7
9
11
14
12
NO. OF LEADS
CAFES
CHEMIST
HARDWARE
APPAREL
GENERAL STORES
OTHERS

17. EXPERIENCE ON THE FIELD
• In CHATTARPUR, I visited the Deep market which did not have EBOs so
the market could be covered from confectionary shop, a cosmetics shop
and clothing shops. Retailers wanted to know further about the prices and
the deal but wanted to talk to seniors and not give id proofs.
• I visited HAUZ KHAS VILLAGE, twice as it is a big market and there was a
favourable response of the retailers for the product. It has both branded as
ill as local outlets. Usually the shop owners were themselves present which
was a good advantage.
• Relatively smaller markets like UTTAM NAGAR and KALKAJI had a
medium response as retailers was less informed about the new options
available and hesitant also to try. There the shop owners surprisingly was
not present due to less footfall according to the staff they just used to come
in late evening when the customers came in. I then went late evening also
to these market then the shop owners would be very busy managing
customers and refuse to listen and demanded to come later.

18. REASONS FOR REJECTIONS IN
SPICE MONEY
• Hesitant to give id proofs
• Reluctant to listen
• Owners not present
• Time
• Not interested in the product
• Market factors
• Popularity
• Limitations of the product

19. SHIKSHA.COM
• Shiksha.com is a one-stop-solution making course and
college selection easy for students looking to pursue
undergraduate (UG) and postgraduate (PG) courses in
India and abroad.
• Launched in 2008, Shiksha.com is a company of Info
Edge (India) Ltd, the owner of established brands like
Naukri.com, 99acres.com, Jeevansathi.com, among
several others. With this strong brand pedigree,
Shiksha offers its users the unique privilege of
customized tools to select the right college for them.
• I was able to collect 62 total reviews during the course
of the project

20. PROJECT WORKFLOW
Step1
• Identify potential reviewers among your Friends/ Family/ Peers
Step 2
• Share your Unique Review Link (UTM) with the identified people along with Reviews
Quality parameters
Step3
• Get them to Submit their Reviews on Shiksha using your link
Step 4
• Make sure they fill the Review update form to let us know they have done their Review
Step 5
• Ask the reviewer to send you the screenshot of the THANK YOU messege received
Step 6
• Check your Approval Rates and get more reviews if required

21. REASONS FOR REJECTION IN
SHIKSHA.COM
• Length of the form
• College missing from dropdown list
• Ignorance from people
• Facebook or LinkedIn link

22. LEARNINGS AND FINDINGS
• As I worked on two projects out of which one project
was a complete field work and other was a virtual
project for which we can work from home. Working on
both projects was a great experience.
• Interacting with people of different kind and how to
handle the conversations by giving that conversation a
right track was a great experience.
• The main learning in these two months was that we
have to do sales and gave business to the
organization to survive in the job.
• Punctuality and have patience are the most important
aspects in every work to make it successful.